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Inside Look on Gucci’s “So Deer To Me” Campaign

Over the years, Alessandro Michele, Italian fashion designer and creative director for Gucci, has really shown us really creative campaigns for Gucci. With Gucci’s new Pre Fall 2020 Campaign “So Deer To Me” he has yet to disappoint us.

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Over the years, Alessandro Michele, Italian fashion designer and creative director for Gucci, has really shown us really creative campaigns for Gucci. With Gucci’s new Pre Fall 2020 Campaign “So Deer To Me” he has yet to disappoint us.

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This Campaign shows us things that a lot of us haven't seen in a while; the outside and animals. Models are dressed in bright 70’s inspired coats, dresses and suits and they are laid in the grass and sit pretty on what seems to be a playground captured by photographer Alasdair McLellan.

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All of the models are also pictured with an array of different animals. Deers, fawns, owls, blue birds, skunks, squirrels, frogs, hedgehogs, ducks and rabbits are featured across the images.

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Animals and Childlike imagination was the inspiration for this particular campaign. On Gucci’s Instagram page, with each posted picture from the campaign was a small description of the inspiration. One photo has the caption “ #SoDeerToMe campaign inspired by childhood innocence, when as kids we rejoiced in nature.” Another photo is captioned “#SoDeerToMe campaign is ultimately an invitation to enjoy the simple things in life. Sometimes, it just takes very little, or a burst of imagination to find some balance.” Not only do we get an amazing new collection from Gucci but the amazing photos that remind us what it feels like to be a child and imagine freely.

Report: Alycia Williams

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Alexander McQueen's Plato's Atlantis: A Show That Defined a Decade

Alexander McQueen's Plato's Atlantis: A Show That Defined a Decade

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On October 5th, 2009, Alexander McQueen premiered Plato’s Atlantis, a show that embodied innovation from its very inception and was the dawning of a new era of fashion. Built from an already unique premise, the Plato’s Atlantis show itself was a milestone in fashion history, all while becoming intertwined with the burgeoning fame of pop legend Lady Gaga and pioneering the consumption of fashion through various technological advancements.

Hosted on Nick Knight’s ShowStudio platform, Plato’s Atlantis was the first live-streamed fashion show. Further cementing its icon status in online culture, Lady Gaga, who had already cultivated a sizable following at that time, promoted the show via Twitter, attracting so much of her fanbase that ShowStudio’s server crashed.

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The content of Plato’s Atlantis continued to enthrall viewers with a narrative of humanity returning to the oceans after having devastated the earth, visualized through the combination of snakeskin and sequins to symbolize the harmony between nature and fashion. Lady Gaga bolstered the show’s success once more, as this was the venue in which she first performed the song that would become a massive hit, “Bad Romance”. She wore the famous McQueen “armadillo shoes” during that performance and would feature them in the music video for “Bad Romance”.

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Fittingly, this historic landmark occurred at the turn of the decade, preceding the emergence of social media platforms, online campaigns, and live-streaming that made the intricacies of the fashion industry more accessible to wider audiences. Plato’s Atlantis was Alexander McQueen’s last show before his tragic passing, but it has been immortalized by how profoundly it has revolutionized the online world of fashion.

Source: https://www.vogue.com/article/alexander-mcqueen-spring-2010-platos-atlantis

Report: Nia Hunt

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Kerby Jean-Raymond’s Initiative to Assist Those Affected by Coronavirus

Fashion designer and founder of Pyer Moss, Kerby Jean-Raymond and his team took matters into their own hands.

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As Planet Earth is fulfilling its’ never ending commitment of rotating on its axis, humanity is currently on pause due to the pandemic of COVID-19. The coronavirus or what others’ like to refer to it as, “Ca’Rone or Coronisha” has swept in and affected this entire planet we call home. With a pandemic this large, there have been a plethora of healthcare facilities experiencing shortages of protective equipment and countless businesses are on the brink of being out of circulation.

Fashion designer and founder of Pyer Moss, Kerby Jean-Raymond and his high-powered team, took initiative by converting the Pyer Moss office in NYC into a donation center for supplies such as masks, gloves and other face protectors. If one was not in the area locally to donate for the cause, Kerby provided a mail in option for  these items and assured that he and the Pyer Moss team were executing social distancing and hygienic practices to receive and transport those items to medical professionals. Not to mention, Pyer Moss set aside $5,000 to purchase the highly sought after medical supplies.

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The divine acts of humanitarianism did not cease. The Haitian designer’s next initial step was providing assistance to small creative businesses which mainly prioritized amongst the minority and women who were impacted by this crisis. Kerby and his team reserved a total of $50,000 to support the afflicted.

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In response to Kerby’s initiative, social media proved to have radiated to his commitment and everything manifested in complete alignment. Kebry and the Pyer Moss team received an additional $5,000 from their lawyers to assist towards needed medical supplies. In addition, the team was able to acquire over 7,300 N95 masks and over 1,000 units of nitrile gloves and face protectors. The efficacious act of benefaction was far from finished. Kerby then used the local factories of Pyer Moss to construct 1,000 mask covers to extend the use of the N95 masks.

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With the help of Kerby’s friend Jen Rubio, the prearranged $50,000 expanded and magnified the endowment to a sum of $100,000. In totality, $78,000 of the funds were distributed to 38 businesses that included 7 fashion brands, 5 cafes and restaurants, 3 childhood education businesses, 3 health and beauty brands and other creative enterprises through the Your Friends In New York Business Fund. The Your Friends In New York Business Fund was established due to the rising pandemic of COVID-19. It was designed to provide temporary relief to creative based businesses owned and operated by minorities and women. With the remaining funds, Kerby and the team of Pyer Moss are stragezing a way to construct an indefinite plan of action.

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Not all heroes wear an indestructible cape made of kryptonian fabric but instead a custom white silk zoot suit with exaggerated shoulders, replicating the integrity of a black man in the American society, while displaying custom printed lyrical pinstripes and iconic sculpture portrait buttons from their favorite rappers, black power fist cufflinks and a pair custom red boots, wrapped in crocodile, that leaves an infinite trail of fire with each stride up The Metropolitan Museum of Art steps during the 2019 Met Gala. Kerby Jean-Raymond is his name and heroism is his game.

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If you are a creative-based business and you’re in dire need of assistance, cannot keep our business afloat, can’t make payroll or cover pressing costs, please visit http://yourfriendsin.nyc/. The Your Friends in New York Business Fund will provide temporary relief to creative based businesses that are owned by minorities and women. A more limitless structure is currently in the works and is expected to be launched later this year.

Report: Sanvernetas Thomas


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Bella Hadid Stars in FaceTime Campaign for Jacquemus' SS20 Collection

Jacquemus releases the first Facetime Campaign Starring Bella Hadid.

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During these difficult times of being quarantined and social distancing, it’s time to be more creative then we’ve ever been. This includes the Simon Porte Jacquemus, French fashion designer and founder of Jacquemus fashion label, who won’t let a little distance slow him down.

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Bella Hadid, supermodel, starred in his new campaign for his SS20 Collection, which was shot over facetime by photographer Pierre-Ange Carlotti. The campaign includes a handful of shots with Hadid dressed in multiple pieces from the Jacquemus SS20 Collection. With no hair or makeup artists, along with this all being shot from facetime, it gives this campaign a unorthodox, yet fresh and new feeling. Hadid responded well to this new kind of campaign. She posted the photos to her instagram, leaving the comment “Best few hours… Reconnecting.” Carlotti also responded well to the campaign, by posting the photos on instagram and commenting “when Bella calls.” Lastly, Jacquemus seems to be the most excited about the campaign. He also posted some of the photos on instagram and commented “SO HAPPY TO SHARE WITH YOU.”

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Hadid showcased items from Jacquemus spring collection that debuted last June, in celebration of the designers 10-year anniversary. Items include a white suit with a green bra underneath and blue sunglasses, a yellow ultra crop top with green bottoms, and blue collared bodysuit, Hadid even posed nude with Jacquemus bags.

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Jacquemus continues to be a front runner when it comes to innovative, fresh and new ideas and he has yet to fail us when it comes to this campaign. Who will be next to campaign on facetime to promote their new collection?

Photo Credit: Jacquemus Instagram

Report: Alycia Williams

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Clothing New York City's Homeless LGBTQ+ Youth

In the present year of 2020, the coronavirus has scourged the world, and among those most vulnerable are New York City’s homeless youths, 20%-45% of which identify as LGBTQ+. Deeply sympathizing with their plight, the founders of the menswear fashion label Private Policy sought to aid this downtrodden population.

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In 1990, the documentary Paris is Burning spotlighted the New York City drag ball culture, which was pioneered by the city’s black and Latino LGBTQ community. The documentary was filmed during the AIDS crisis, and many of the drag performers were homeless people who had been disowned by homophobic and transphobic families. Amazingly, members of a historically marginalized group’s profound sense of togetherness resulted in the creation of such an impactful contribution to the fashion world, as well as the mainstreaming of drag performances.

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In the present year of 2020, the coronavirus has scourged the world, and among those most vulnerable are New York City’s homeless youths, 20%-45% of which identify as LGBTQ+. Deeply sympathizing with their plight, the founders of the menswear fashion label Private Policy sought to aid this downtrodden population. Collaborating with the Ali Forney Center, the largest homeless shelter for LGBTQ+ youth, designers Siying Qu and Haoran Li created the project #LoveAli. Private Policy is selling their own version of the traditional “I Heart New York” t-shirt for $80, with the proceeds going towards the aforementioned Ali Forney Center. A prestigious fashion label like Private Policy, which provides genderless clothing for both men and women, showing solidarity with the LGBTQ community is reflective of the social progress made since Paris is Burning. The film’s introduction of drag culture was integral to humanizing gay and trans people, as well as properly crediting them with their fashion innovations. Now, while there is still progress to be made, three decades of activism have led to outright, unabashed support from a plethora of public platforms.

Report: Nia Hunt


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Louis Vuitton Escale Collection

With the release of the Louis Vuitton Escale Collection in late March, the brand went with a colorful spring and summer approach.

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With the release of the Louis Vuitton Escale Collection in late March, the brand went with a colorful spring and summer approach. Despite the hard times that the public, government, and the economy are facing, Louis Vuitton brings us a happy, sunny, and bright pastel color palette to raise our hopes for reaching normalcy by the time we finally enjoy the outside.

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Although consumers are not able to purchase all of the items from the highly anticipated items through the website just yet, you can easily be notified via email. Tie-dye is presumably one of the most popular trends in fashion at the moment. There is no doubt why Louis Vuitton, a highly well known designer brand, would miss out on this trend that is most likely going to transition into the summer. In this collection, you see items such as tote bags with the iconic logo, monogrammed shorts and sunglasses, short sleeved polos, bikini tops and bottoms, and small accessories such as belts, key holders, and bag charms.

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Although the world is currently going through the struggle of a global pandemic, this collection brings us the reminder of what it will look like when we get the opportunity to revisit our normal lives once again. Check out Louis Vuitton’s website to get your hands on these items that will most likely sell our soon. (Photo sources: Official Louis Vuitton Website)

Report: Pamela Valdez


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Designers Making A Splash In Sustainable Fashion

Sustainable is challenging the means of fast fashion. Sustainable brands are not standing by the negative impacts cause by the fashion industry, instead they stand and fight for the positive changes for the environment and people throughout the entire production and supply chain.

Sustainability is a slowly but surely a trend to stay in fashion. To be sustainable in fashion, brands and designers take a look in the human rights, supply chain, production, and how the aftermath affects the environment. Many brands look for ethically sourced fabrics, environmental benefits, and the regenerative properties of fibers and fabrics. Sustainable fashion takes a jab at fast fashion, promoting the longevity of clothes instead of cheaply making clothes for the current hot trends. Sustainability takes part in all aspects of the brand to the consumer.

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Stella McCartney: Brand and designer, Stella McCartney is a pioneer in high end sustainable luxury fashion. Materials the label uses include organic cotton, ethically sourced wool, and recycled textiles/ fabrics. The brand’s 4 main pillar of sustainability includes: Respect for nature: ethically sourced materials and using as many sustainable materials as possible. Respect for people: ensures a positive impact on people involved in the production and supply chain. Respect for animals: promotes cruelty free methods and treats animals and their homes with respect. Circular solutions: using restorative production methods to create new products.

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CHNGE: CHNGE is ethically produced, using sustainable fabrics, and produces carbon neutral clothing. The brand sells colorful t-shirts with impactful messages on current issues. On their website, they mention factories they work with and where they are located. Their tees are made with 100% organic cotton, and they listed the environmental benefits of their production.

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Kotn: Kotn centers around essential clothes made from Egyptian cotton. Kotn provides all information regarding their ultra soft products on their website, including where it was sourced and made. After years of fast fashion and cheaper alternative to cotton, Egyptian cotton was on a decline. Grown only in the Nile Delta, the cotton is finer, softerm and more breathable than the alternatives. As Kotn came to be, they made it a point to work with the farmers and factory workers to create a respectable environment for all. Kotn also believes in traceability, where the customer can see the process of creation.

Reformation: Reformation clothes are effortlessly chic and modern, made for the on the go women. Reformation designs include silhouettes that celebrate the feminine figure, using beautiful and sustainable fabrics. The brand had created their own standards of fibers and fabrics, taking in consideration of water input, energy input, land use, eco- toxicity, greenhouse gas emission, human rights, availability and price. Some of their products are made from recycled fabrics, such as cashmere and cotton, organic cotton, ECONYL regenerated nylon, linen, and such much more.

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Eileen Fisher: Eileen Fisher is another pioneer introducing sustainable fashion way back when. Amy Hall, VP of Eileen Fisher introduced the idea of “Social Consciousness” as a department. It’s role was to raise awareness about 3 fundamental values: Practice business responsible with regards for human rights Guiding products and practice towards sustaining the environment Supporting women to be full participants in society. The Social Consciousness department was designed to target negative impacts and make positive change. To do so, they take into consideration material, chemistry, carbon, and water involved in the creation of the products.

Report: Katie Mok


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Tommy Hilfiger's Fall 2020 RTW Collection Is The Line That We Need Right Now.

Tommy Hilfiger revealed their fall 2020 ready to wear collection this week, and we needed it.

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Tommy Hilfiger revealed their fall 2020 ready to wear collection this week, and we needed it. In fact, the collection gave us all ideas of what we can wear while we are all quarantined at home. While many people have most likely adopted the pajamas and sweats dress code, Tommy Hilfiger is hoping to change that. The clothes are cozy, yet fashionable, and are a great transition into the chilly fall weather. The collection as a whole has a Southwestern, Lady Gaga and Bradley Cooper in "A Star Is Born," outdoor music festival vibe. It features plaid and paisley patterns, and a color palate of deep red, blue, and gold-brown. Since this is a fall line, layers and outerwear are prominent as well. This collection is perfect for going to an interview, then relaxing at home, without even having to change. Or for those times in quarantine when you actually feel like dressing up, even though you have no where to be.

Report: Anna Bechtel


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CFDA Cancelled NYFW Resort 2021 In Midst of COVID-19 Pandemic.

Based on the current developments on the pandemic, the CFDA made the decision to cancel the New York Fashion Week Resort 2021 collection.

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Based on the current developments on the pandemic, the CFDA made the decision to cancel the New York Fashion Week Resort 2021 collection. Currently, New York is heavily hit with COVID- 19 cases, leading the country positive- tested cases. The Resort 2021 collection was originally scheduled for the week of June 6th. The CFDA “strongly recommend and urge designers not to show their Resort Spring 2021 Collection.” Along with the cancellation of the NYFW Resort 2021 cancellation, the CFDA decided postpone the June Men’s show and are working with tradeshows to align future dates. “The CFDA remains respectful of everyone’s priorities during this time. First and foremost protecting the health and wellbeing of our teams and ourselves, and stabilizing business operations.” Lastly, the CFDA and Fashion calendar will not be publishing a resort schedule.

Report: Katie Mok


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The Fashion Industry Responds To The COVID-19 Crisis

The fashion industry has also had to make adjustments. Their hot new product? The surgical mask.

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Due to the spread of coronavirus, or COVID-19, everyone has been advised to self-quarantine in their homes. Businesses have had to make several adjustments. Restaurants are only doing takeout, supermarkets can only let in a few people at a time, and people are having meetings on Zoom. The fashion industry has also had to make adjustments. Their hot new product? The surgical mask.

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Since people have been advised to wear masks when they rarely go out in public, this has started to lead to a shortage. Designer Christian Siriano recently announced that he will be making masks to help with this issue, and several other brands and designers have followed. Siriano announced this with a tweet to New York Gov. Andrew Cuomo's statement that if anyone could make masks, Cuomo would fund it. Siriano said that his full team was in their homes and available to help. Siriano then received a pattern and then delivered a similar fabric to each of his employees. Siriano's studio was deemed an essential business, and was then turned into a mask assembly line, with each employee standing six feet apart.

Report: Anna Bechtel


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Sustainable fashion : Reuse - Recycle - Reimagine - What is sustainable fashion?

Fashion is one of the most polluting industries in the world and will only continue to increase.

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Fashion is one of the most polluting industries in the world and will only continue to increase. When consumers online shop and add items to their cart, the only thought in their mind is the excitement for when the package will come in and tracking the order as soon as possible. When pressing confirm order, what some don’t understand is that workers will undergo awful conditions to make sure every customer receives their items. There is little knowledge that people know about how sustainable the production of our everyday clothes, accessories, and shoes are made.

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Too many companies either overproduce and sell too much of the same product when trends come and go every season, which eventually reside in landfills. They don’t understand the impact that they are creating on supply chains. Some brands have started to make clothes more biodegradable but for those who don’t, these clothes that don’t break down as easily sit in piles of millions of other clothes. H&M is now sharing publicly the country in which production is taking place, the number of workers that are in the factory, the names of these factories and addresses, as well as where the garments from their company are made.

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Rent the Runway is helping tackle this issue. This ‘Designer Rental Subscription’ sounds strange at first, but it is a rental store and site in which you can actually rent designer dresses, shoes, shirts, accessories and anything you can think of for 4-7 days. Patagonia, claimed as the “Gucci of outdoor wear” preaches an anti-fashion environmental message. Patagonia has taken over 90 million bottles from these landfills. From their one billion dollars in revenue each year, they use a percentage of these sales to donate towards the “earth tax.” There are companies that; don’t exploit children laborers in factories, increase their quality in clothing by not destroying the environment and have created products to last season after season. There is a higher price tag when you buy, but saving money towards this is not only worth it in the long run for you, but is a small step towards the environment.

(Photo Source: Businessoffashion.com, nytimes.com, Forbes.com)

Report: Pamela Valdez


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19 Women-Owned Small Businesses to Follow

In the midst of influencers, department stores, fast fashion, and big beauty brands, it can be easy to forget how important it is to support small businesses.

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In the midst of influencers, department stores, fast fashion, and big beauty brands, it can be easy to forget how important it is to support small businesses. They help shape and support our communities, and put more focus on the quality and craftsmanship of their products. The Small Business Association states that independent businesses can help reduce unemployment rates, and estimates that “small business owners create two out of every three net new jobs in the U.S, [which could increase] if consumers shifted just 10 percent of their business to local organizations.” Next time you are about to buy something from a large corporation, take a moment to think how you could be supporting these 19 (women-owned!) small businesses instead.

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How To Boost Your Productivity and Attitude With Clothing When Working At Home

We know it hasn't been easy working from home especially if you've worked full-time in an office. One way to stay productive with accomplishing work and motivating yourself for the day it to make an effort in getting dressed for the day. See how influential this simple practice is in our newest article.

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What has been the norm for businesses and employees in the past has transitioned into full work-from-home chaos due to the coronavirus. None of us fully prepared for maintaining our work life at home for what could be more than two months. Many of you who worked in an office and wished to work from home are experiencing the pros and cons of working remotely, with the biggest struggle staying proactive and completing work. It’s easy to get lazy, become unmotivated, and decide to watch TV or take a “quick” nap.

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For a quick solution to this problem, we offer you the advice of dressing for work at home. We can imagine your response: “Why should I waste clean clothes to sit in the living room and work?” It’s important to look past your wash load and realize how it can boost your personal morale. Getting dressed in the morning often motivates you to accomplish work. If you opt to wear sweats or stay in your pajamas, these casual clothing pieces can make your mood for the day lackadaisical and unmotivated. Taking the time to shower, put on your favorite top and pants, styling your hair, and applying makeup can boost your confidence, make you feel ready to take on the day, and embrace your inner boss.

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After reading this article, start small by wearing jeans or pants instead of sweatpants. Taking inspiration from the runway, Max Mara is our favorite with simplistic, but statement workwear pieces. Wear a wide leg pant with a simple top. It gives semi-casual vibes combining professional and fashionable. The second day, plan your outfit the night before giving focus and emphasis on wearing something attractive to boost your mood. Because the weather changes, a camel tone is perfect for a dull or bright day. Day by day, add more focus to how you get dressed. Not only will it make a difference in your attitude, but, also, your productivity for the day. Photo Credit: Filippo Fior/ gorunway.com

Report: Necole Jackson


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Virtual Fashion in a Pandemic

Mandatory social distancing naturally limits engagement with fashion products to online spaces, but the dilemma faced by retailers and consumers is more complex than it appears.

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The coronavirus and the consequential quarantine measures have significantly impacted industries worldwide, and the fashion world is no exception. Mandatory social distancing naturally limits engagement with fashion products to online spaces, but the dilemma faced by retailers and consumers is more complex than it appears. Smaller fashion labels share the fear of their businesses not surviving the pandemic. While online shopping has not completely halted, established name-brands receive the bulk of profits while lesser-known companies struggle to retain financial stability.

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Fashion businesses have attempted to combat the decline in revenue by offering discounts on their products. Online clothing stores’ coupons come in the form of codes, many of them aptly named such things as “STAYHEALTHY” and “STAYHOME15”. The imperativeness of supporting smaller fashion businesses cannot be overstated, especially those donating a percentage of their proceeds to various charities. For example, street fashion label John Elliott is donating $10,000 as well as 10% of their sales to the UCLA Health Fund to aid the medical personnel working endlessly during this pandemic. Footwear label Mia Becar takes the much more direct approach of donating all proceeds to the California Community Foundation COVID-19 L.A. Response Fund. The shopping habits of consumers seems even more uncertain, with the current suspension of wages and fashion tastes possibly changing due to a number of factors.

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Mainstream fashion was already becoming more minimalistic, so working from home would only further encourage a daily casual manner of dress. As proof, online sales of tracksuits have skyrocketed in the US and UK since January. On the other hand, the overexposure of casual wear may leave some longing to dress formally once more. Fortunately, consumers have less costly options to remain connected with the fashion industry. Countless online magazines and blogs still update regularly, and there are fashion documentaries available on cable and streaming services. In fact, consumers can even learn how to craft their own fashions. Online tutorials are widely accessible, and companies sell fabric and crochet materials for affordable prices. Historical events have always influenced fashion trends, even spawning new generations of designers.

Report: Nia Hunt


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Alexandra Byrne, Historical Fashion Extraordinaire

Academy Award-winning costume designer Alexander Byrne has masterfully brought Jane Austen’s classic novel Emma to life in its current film adaptation.

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Academy Award-winning costume designer Alexander Byrne has masterfully brought Jane Austen’s classic novel Emma to life in its current film adaptation. Naturally, the original source material was a significant source of inspiration for Byrne’s aesthetic choices. Since the text delves deeply into the eponymous protagonist’s perspective, Byrne strove to visualize this by creating a lavish, engaging setting that makes audiences feel as though they are part of Emma’s world.

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Byrne also took Emma’s wealth and self-indulgence into consideration, and therefore had the character constantly change outfits throughout the film. Byrne’s artistic vision for Emma was further shaped by her reading the script and collaborating with director Autumn de Wilde. Ideas for costumes initially came not from historical accuracy, but instead from analyzing the characters in the script and planning their respective attire. When Byrne eventually did her research on the era of fashion in which the story takes place, she learned that fabric was more delicate and light and she delighted in the freedom to create a diverse array of costumes by bejeweling and embroidering the fabric.

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Aiding her in this precision was de Wilde, who pleasantly surprised Byrne by sharing her flair for historical fashion. De Wilde provided Byrne with detailed reference images of pre-1900s garments and insisted upon the film being as colorful as it was to remain accurate to the time period. Byrne has designed costumes for films across various genres, but her most outstanding work is that which she has created for period films. Earlier in her career she designed costumes for Elizabeth: The Golden Age, for which she has won an Oscar. Queen Elizabeth I was renowned for her beauty and extravagant gowns, and as such Byrne created a memorable, albeit historically inaccurate, blue gown fit for such a queen. Byrne earned another Oscar nomination for Mary, Queen of Scots, in which she took the unique approach of building medieval costumes from altered denim to implicitly denote modernity. Overall, Alexandra believes that costume design should immerse viewers in a film’s environment and time period, which she has always executed impeccably.

Report: Nia Hunt


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Simon Porte Jacquemus: Growing up in the French Countryside

How a small French fashion designer, Simon Porte Jacquemus grew up, his childhood, muse for his label, and became a designer.

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Born on January 16th, 1990 in Salon de Provence, France, Simon Porte Jacquemus was seven-years-old when he cut a skirt for his mother out of a linen curtain. Being the founder and designer of his very own label, Jacquemus, life wasn’t always as glamorous as what you see on the runway. Before his RTW collections, he moved out of his parents house at eighteen to Paris in order to pursue his dreams in the fashion industry. Simon was studying at a French school for fashion, when he already had thoughts about a collection he wanted to release. This was going to be a brand of his own and he set to release this at nineteen. Unfortunately, a month later, his mother passed away and left him in a state of confusion and where he would go on with his life from now. Simon told AnOther Magazine that, “My brand would be named after my mother’s maiden name, Jacquemus, and designed for the girl my mother was.” This was how the charming and playful French brand was born.

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He launched his first collection. In order to get his clothes more coverage, he encouraged his friends to wear his collection during Vogue’s Fashion Night Out. He was walking through a flea market in Paris where he met a seamstress who offered to make him a skirt. He asked if she could make it for 100 and he was back with the materials, and fabric of how he envisioned a skirt for his first collection. His clothes consisted of simplistic fabrics and details that were not over the top with effortless prints and he has since continued this into his brand now.

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He dedicated his Resort 2016 collection as well to his mother and has her name, Valérie, written on his moodboard for new pieces in order to capture her style and imagine her wearing these pieces. Jacquemus has taken the fashion world by storm and his brand has become synonymous with happiness, childhood memories, France, the beach, summertime, and sun. Simon Porte Jacquemus continues to lead his designer collections by leaving a story in everything he makes for his mother. This is all for Valérie.

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(Photo sources: Pinterest, WMagazine, and Instagram)

Report: Pamela Valdez


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Louis Vuitton Announced Its Next Collaboration With Nigo Named LV²

Louis Vuitton announced its next collaboration with Nigo named LV² and, most recently, shared its lookbook of the collection. Are we feelin' this collab with Nigo and Virgil Abloh?

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Since the last collaboration with streetwear brand Supreme, Louis Vuitton announced its next collaboration with Nigo named LV² and, most recently, shared its lookbook of the collection through Instagram. Virgil Abloh, Artistic Director of Louis Vuitton’s menswear, and Nigo have been longtime friends spanning back to Nigo’s creation of A Bathing Ape and now most recent streetwear company, Human Made.

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As both brands created by Nigo have been centered on streetwear consumers, the released collection with the fashion house is that but opposite than the brand’s basic aesthetic and Supreme collection. The collection features hints of original LV’s classic designs featuring its signature logo, patchworks, and classic camel and chocolate brown colors. With Nigo’s influence, Human Made fonts are featured on classic streetwear bomber jackets, “dripping” Louis Vuitton designs are on bags (backpacks, travel and carrying bags), fitted caps are featured, and crisp tailoring are focused on suits and casualwear.

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This fresh take on a collaboration with a streetwear creator will be the influence needed in the fashion industry to put more emphasis in design and less on the placement of logos. The full collection can be found in Virgil's most recent interview with Vogue. The release date of the collection has yet to be announced.

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Photo Credit: Vogue.com

Report: Necole Jackson


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Paris Fashion Week Spring 2020 Trend Recap

As Paris Fashion Week has come to an end last week, take note of upcoming trends from fall. Our favorite runway trend includes all-black outfits with bold pops of red showing your boss attitude and femininity.

Alexander McQueen - Fall Ready To Wear 2020

Alexander McQueen - Fall Ready To Wear 2020

Chanel - Fall Ready To Wear 2020

Chanel - Fall Ready To Wear 2020

As Paris Fashion Week and Fall 2020 Ready-To-Wear collections wrapped up a week ago and the weather transitions to Spring, now is the time to consider pieces, styles, and colors to incorporate in your wardrobe for Fall. Fall 2020 Ready-To-Wear notes collections from renowned designers, including Chanel, Saint Laurent, Yeezy, Sacai, etc. Each has their own interpretation of what the modern millennial woman should be wearing, but as great minds think alike, there are trending looks you should be paying attention to. While there are many trends to follow, our favorite and affordable trend includes all-black pieces with red statement pops. While each was designed differently, all featured the predominant black outfit featuring a pop of true red showing a bold, boss woman ready to take on the world.

Alexander McQueen included a deep-necked black suit and patent leather heels. The suit, not average, featured a detailed, elaborate sleeve, which also is in trend, in red. Chanel followed with a different approach to the trend featuring a dramatic, black evening gown with red accessories, including belts and handbags. Stella McCartney’s collection proved to be a favorite with a black and red flannel pattern in a two-pieces sweater and skirt with cutouts. As we will transition into Fall in the coming months, we are sure to see this black and red statement trend made affordably in fast-fashion stores like Zara, H&M, and ASOS.

Stella McCartney - Fall Ready To Wear 2020

Stella McCartney - Fall Ready To Wear 2020

Words by Necole Jackson.
Photo Credits: Vogue.com, Gorunway.com, Isidore Montag, Alessandro Lucioni/ Filippo Fior.


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Review: Chloe Ready to Wear Fall Winter 2020

Chloe Ready To Wear Fall 2020 Collection Was Blessed By Beiges And Individuality.

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The Chloé Fall Winter 2020 Ready to Wear was filled with beige, brown, navy, and olive. The collection showed perfect it-girl fall: flowy skirts and pants, outerwear, and knit pieces. Chloé Creative Director, Natacha Ramsay-Levi channeled contemporary femininity into the collection. Ramsay- Levi worked with painter Rita Ackermann, bringing looks from her work to the runway.

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Golden totems and pearl white floors were blessed by the models with their hair neatly slicked back. The looks were chic and tidy, yet soft and romantic. Each look was coupled with a belt at the hip or waist, showing off a great silhouette. The makeup worked to show off the model’s features and the facial expressions were at a strong neutral. The design ranges from modern graphics to soft, cozy patterns meant for the changing moods in the upcoming autumn. The jewelry was simple yet individualized. It completed the looks, making it look much more approachable to the common eye. Pins were worn together like an everyday person would. The collections overall sense was to highlight individuality and the collection was the perfect representation of Natacha Ramsay-Levi.

Words by Katie Mok.


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BCBGeneration Launches Makeup and Skin-Care Collection, Gen Beauty

BCBGeneration Has Launched it's First Makeup and Skin-Care Collection, Gen Beauty

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BCBGeneration has just launched its first makeup and skincare collection, Gen Beauty. The brand was founded in 1989 by Max Azria, and over the years became a highly successful premiere American fashion brand called BCBGMAXAZRIA. In 2008 Azria created BCBGeneration, which made the brand more accessible and affordable for women of all generations.

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After years of keeping up with the latest fashion trends, BCBG is now releasing their first ever makeup and skincare line, Gen Beauty. As of right now, there are 22 skincare products- ranging from collagen gel masks to coconut aloe facial mists, pore strips to cleansing brushes, and even day and night creams. The makeup selection features a series of highly pigmented eyeshadow palettes, mascaras, highlighters, lip glosses and balms, and much more.

BCBGeneration is known for their affordable prices, and stays loyal to this tradition with Gen Beauty. Everything in the collection is priced between $6 and $20. Ready to shop? All Gen Beauty products are available now at bcbgeneration.com

Words by Libby Ayers.


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