BCBGeneration Launches Makeup and Skin-Care Collection, Gen Beauty

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BCBGeneration has just launched its first makeup and skincare collection, Gen Beauty. The brand was founded in 1989 by Max Azria, and over the years became a highly successful premiere American fashion brand called BCBGMAXAZRIA. In 2008 Azria created BCBGeneration, which made the brand more accessible and affordable for women of all generations.

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After years of keeping up with the latest fashion trends, BCBG is now releasing their first ever makeup and skincare line, Gen Beauty. As of right now, there are 22 skincare products- ranging from collagen gel masks to coconut aloe facial mists, pore strips to cleansing brushes, and even day and night creams. The makeup selection features a series of highly pigmented eyeshadow palettes, mascaras, highlighters, lip glosses and balms, and much more.

BCBGeneration is known for their affordable prices, and stays loyal to this tradition with Gen Beauty. Everything in the collection is priced between $6 and $20. Ready to shop? All Gen Beauty products are available now at bcbgeneration.com

Words by Libby Ayers.


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