Simon Porte Jacquemus: Growing up in the French Countryside
Born on January 16th, 1990 in Salon de Provence, France, Simon Porte Jacquemus was seven-years-old when he cut a skirt for his mother out of a linen curtain. Being the founder and designer of his very own label, Jacquemus, life wasn’t always as glamorous as what you see on the runway. Before his RTW collections, he moved out of his parents house at eighteen to Paris in order to pursue his dreams in the fashion industry. Simon was studying at a French school for fashion, when he already had thoughts about a collection he wanted to release. This was going to be a brand of his own and he set to release this at nineteen. Unfortunately, a month later, his mother passed away and left him in a state of confusion and where he would go on with his life from now. Simon told AnOther Magazine that, “My brand would be named after my mother’s maiden name, Jacquemus, and designed for the girl my mother was.” This was how the charming and playful French brand was born.
He launched his first collection. In order to get his clothes more coverage, he encouraged his friends to wear his collection during Vogue’s Fashion Night Out. He was walking through a flea market in Paris where he met a seamstress who offered to make him a skirt. He asked if she could make it for 100 and he was back with the materials, and fabric of how he envisioned a skirt for his first collection. His clothes consisted of simplistic fabrics and details that were not over the top with effortless prints and he has since continued this into his brand now.
He dedicated his Resort 2016 collection as well to his mother and has her name, Valérie, written on his moodboard for new pieces in order to capture her style and imagine her wearing these pieces. Jacquemus has taken the fashion world by storm and his brand has become synonymous with happiness, childhood memories, France, the beach, summertime, and sun. Simon Porte Jacquemus continues to lead his designer collections by leaving a story in everything he makes for his mother. This is all for Valérie.
(Photo sources: Pinterest, WMagazine, and Instagram)
Report: Pamela Valdez