Inside Look on Gucci’s “So Deer To Me” Campaign

Over the years, Alessandro Michele, Italian fashion designer and creative director for Gucci, has really shown us really creative campaigns for Gucci. With Gucci’s new Pre Fall 2020 Campaign “So Deer To Me” he has yet to disappoint us.

This Campaign shows us things that a lot of us haven't seen in a while; the outside and animals. Models are dressed in bright 70’s inspired coats, dresses and suits and they are laid in the grass and sit pretty on what seems to be a playground captured by photographer Alasdair McLellan.

All of the models are also pictured with an array of different animals. Deers, fawns, owls, blue birds, skunks, squirrels, frogs, hedgehogs, ducks and rabbits are featured across the images.

Animals and Childlike imagination was the inspiration for this particular campaign. On Gucci’s Instagram page, with each posted picture from the campaign was a small description of the inspiration. One photo has the caption “ #SoDeerToMe campaign inspired by childhood innocence, when as kids we rejoiced in nature.” Another photo is captioned “#SoDeerToMe campaign is ultimately an invitation to enjoy the simple things in life. Sometimes, it just takes very little, or a burst of imagination to find some balance.” Not only do we get an amazing new collection from Gucci but the amazing photos that remind us what it feels like to be a child and imagine freely.

Report: Alycia Williams

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