Bella Hadid Stars in FaceTime Campaign for Jacquemus' SS20 Collection
During these difficult times of being quarantined and social distancing, it’s time to be more creative then we’ve ever been. This includes the Simon Porte Jacquemus, French fashion designer and founder of Jacquemus fashion label, who won’t let a little distance slow him down.
Bella Hadid, supermodel, starred in his new campaign for his SS20 Collection, which was shot over facetime by photographer Pierre-Ange Carlotti. The campaign includes a handful of shots with Hadid dressed in multiple pieces from the Jacquemus SS20 Collection. With no hair or makeup artists, along with this all being shot from facetime, it gives this campaign a unorthodox, yet fresh and new feeling. Hadid responded well to this new kind of campaign. She posted the photos to her instagram, leaving the comment “Best few hours… Reconnecting.” Carlotti also responded well to the campaign, by posting the photos on instagram and commenting “when Bella calls.” Lastly, Jacquemus seems to be the most excited about the campaign. He also posted some of the photos on instagram and commented “SO HAPPY TO SHARE WITH YOU.”
Hadid showcased items from Jacquemus spring collection that debuted last June, in celebration of the designers 10-year anniversary. Items include a white suit with a green bra underneath and blue sunglasses, a yellow ultra crop top with green bottoms, and blue collared bodysuit, Hadid even posed nude with Jacquemus bags.
Jacquemus continues to be a front runner when it comes to innovative, fresh and new ideas and he has yet to fail us when it comes to this campaign. Who will be next to campaign on facetime to promote their new collection?
Photo Credit: Jacquemus Instagram
Report: Alycia Williams
At the rise of Covid-19 many of us first questioned the timeline of fashion week and would we see the regular calendar continue - the question weighed over many of us for months! It was refreshing to see design houses and designers across the globe take advantage of the uncertainty and plow into production mode - thus my interest in Jerri Reid New York - The Black Designer based in Brooklyn New York wow’d instagram with his latest collection paying homage to the Black Is King film which debuted earlier this year in July. I was taken aback at quick of a turn round the young designer produced and released his well crafted designs reflecting some of the films most memorable moments.