Blush Often
Fenty Beauty has stepped their game up in the beauty world.
Fenty Beauty has stepped their game up in the beauty world. Fenty Beauty has been known for its variety of skin tones shades. From lip glosses to foundation it’s going getting bigger. This company has been very successful within the past 2 years and I have no doubt this product will be great. With this new product I am about to share with you will make want to add this to your Fenty collection. Fenty Beauty is a beauty care products brand propelled in September 2017 by vocalist Rihanna. The brand is well known for its wide inclusivity across skin tones and sexual orientation, particularly its Pro Filt'R establishment. The first establishment dispatch included 40 shades, since extended to 50. There new products which is the cheeks out collection. This cheeks out collection contains bronzer and blush. The new is blush is a light-as-air, non-oily cream become flushed that immediately dissolves into skin for an easy wash of shading, offering life to all skin tones with a simple, characteristic glancing flush in 10 sheer shades. The new bronzer is alight-as-air, non-oily cream bronzer that easily softens into skin for a characteristic looking bronze or delicate shape—in 7 straightforward shades for all skin tones. This new “freestyle makeup” collection will sure be added to the rest of your Fenty Beauty makeup collection this summer.
Photo Credits: Beautiful Trends Today, Makeup Muddle and Fenty Beauty
Report: Tykaia Rose
Makeup vs. Brownie
Brownie Bar presents three new, general shades of Contour, Bronzer, and Highlighter in a pocket-sized palette intended to be smooth and travel benevolent.
If you love eating chocolate listen up! There are many different types of chocolates in the world. But there is only one where you eat or wear it. Having second thoughts, no worries. I have just the new product for you. Beauty Bakerie began as a one-lady activity in 2011 after organizer Cashmere Nicole set up herself for school and nursing school, while being a single parent. This new product from Beauty Bakerie is called Brownie Bar. Did somebody order a Brownie Bar to go, coming right up! Brownie Bar presents three new, general shades of Contour, Bronzer, and Highlighter in a pocket-sized palette intended to be smooth and travel benevolent. Consistent with our long-wear notoriety, the blur free recipe keeps going the entire day helping your sweet beat stay pigmented. Fun fact about this product is that it is cruelty, paraben, and vegan free. This product is made for face to shimmer and have a long-lasting natural look on your face all day. This packaging is mini so it perfect for traveling anywhere a night out, during day or evening or a trip around the world to Bail for the weekend. This new makeup product will sure go great in your makeup collection this summer.
Photo Credits: Beauty Bakerie and Nina Kneads to Bake
Report: Tykaia Rose
3 Stripes, One Mini Palette
3 Stripes, one mini palette
If love eating sweet’s listen up! I have found a new treat for you. Is candy, ice cream, or cookies bar your favorite treat? Need something new in your life. This treat will make into your collection. Propelled in 2011, Beauty Bakerie began as a meaningful venture by Nicole while she was fighting bosom malignant growth. At an opportune time, it was an imaginative outlet for her to investigate her aesthetic interests and love of excellence before it turned into a genuine undertaking. This new product from Beauty Bakerie is called Neapolitan Bar! This Neapolitan Bar is made up of 3 scoops to go, that is coming right up! Presents three new, complimenting and blend able shades of Blush, Bronzer, and Highlighter in a pocket-sized palette intended to be smooth and travel amicable. Consistent with our long-wear notoriety, the blur free equation keeps going the entire day helping your sweet beat stay pigmented. This adorable size is great for traveling so you won’t have to take a big palette. Fun fact about this product that it is cruelty, paraben, and vegan free. This is a new treat for all you makeup guru’s out there. Please check out this black-owned beauty business and this product today!
Photo Credits: Ice Cream Source and Beauty Bakerie
Report: Tykaia Rose
How to Make Your Beauty Routine Greener
EcoBeauty. Sustainable lifestyle. Greener beauty.
Any changes that improve our well-being and the health of the planet are good steps in the right direction. Another thing is that the number and volume of such changes are different for everyone. For someone to buy a shopper or to hand over batteries to the nearest collection point is already a feat. And someone has fully implemented the principle of zero waste and is constantly looking for new opportunities for a waste-free life.
One of the simple but important ways to become more conscious is to revise your beauty routine. Here is our list with ways to become more beautiful and eco-conscious.
Every day, a dozen disposable cotton pads are sent to the trash. Meanwhile, in the production of cotton pads, natural resources are wasted, the atmosphere is polluted. Go for reusable cotton discs or muslin napkins that can be machine washed.
Replace cotton buds with a plastic base with bamboo or paper. They decompose, which means they will not add dirt to the oceans choking on plastic.
The best beauty behavior is full awareness and buying cosmetics as needed. According to estheticians, the minimum set for skincare looks like this: a cleanser, exfoliant, cream, or serum with antioxidants, protective cream with SPF.
Report: Olha Dzharyha
Sunscreen That Glows!
Sunscreen That Glows!
Protecting you face is very important. Ever gotten a really bad sun burn? A sunburn is a red, swollen, and excruciating skin brought about by overexposure to bright (UV) beams from the sun. It’s worse than laying on a tanning bed for too long. This new product will sure keep your face protected. Tula Skincare was founded in 2013 by Dr. Roshini Raj, who is a rehearsing gastroenterologist and probiotics master. Interested by the intensity of probiotics, she's been reading them for over 15 years. This new product from Tula Skincare is called Protect + Glow Daily Sunscreen Gel Broad Spectrum 30. Protect + Glow Daily Sunscreen Gel Broad Spectrum 30 is a wide range sunscreen that gives you day by day SPF 30 or more securing you from harming contamination and blue light rays for an unquestionable requirement for inside and outside. Leaves a dazzling gleam that wears well under cosmetics or all alone. The 3 main ingredients inside this product are probiotics to help lock in dampness and reinforce the skin hindrance, Pineapple and Papaya to help advance even skin tone and Wild Butterfly Ginger Root ensures skin against blue light. This product is great for all skin types. This product can be found in stores or online.
Photo Credits: Tula Skincare
Report: Tykaia Rose
The Lips Don't Lie
Need a reset on your lips? You drink water and apply regular chapstick but that isn’t enough.
Need a reset on your lips? You drink water and apply regular chapstick but that isn’t enough. So, you go to the store and look in your own lip collection. But still can’t find anything. This brand-new product will have your lips plump and moisturize. Charlotte Tilbury Beauty was founded in September 2013 by Charlotte she had this to say while launching the company. "I accept that each lady needs to feel excellent, incredible and hot and cosmetics is an extraordinary method to accomplish this," Propelling with a 200-in number product offering and offering a wide scope of skincare and cosmetics things, appropriate for all skin tones, shades and types. This company has been very successful after the launch. With her new product that she just launched it is called Charlotte’s Magic Lip Oil Crystal Elixar. Charlotte’s Magic Lip Oil Crystal Elixar is a mystery gem implanted supercharged lip oil for hydrated, delectable lips! This is a lip conditioner by day and a lip cover around evening time. The lip oil has enchantment precious stones and plant separates to help with moisture. This product is just not for women but for men too. If you are looking for a new lip product, please check this product out today. You can find this product online or in-stores.
Photo Credits: Charlotte Tilbury
Report: Tykaia Rose
That Glow Tho
When it comes to this company, they are known for their lip cream. But let’s talk about their skincare.
When it comes to this company, they are known for their lip cream. There lip creams are one of the best. Faces, cheeks and lips are essential to the human body. But they are willing to try something different. This new product I’m sharing will make you glow this summer. Laneige, the powerhouse of hydration, was established in 1994 in Korea. In 2000, Laneige turned into the top in deals volume in Korea, driving skincare and restorative brand of Korea for the New Millennium. Since then Laneige has been doing very well in the skincare world. This new product from Laneige is called Glowy Makeup Serum. Glowy Makeup Serum is a lightweight, hydrating serum that holds oil under control for obviously smoother skin and dependable cosmetics wear. This serum has two key ingredients which are Diamond Mineral Powder and Hydration Gel. Diamond Mineral Powder helps your skin have that natural glow.
While, Hydration Gel helps with dryness and allow moisture on the face. This product has the best of both worlds use it for under your makeup or even for a day without makeup. The small product is perfect because you can take it on vacation as travel size so you can never miss a day of moisture. This new glowy serum will sure be added to your latest serum collection.
Photo Credits: Laneige
Report: Tykaia Rose
Fenty Beauty Launches Glossy Lipstick
Who’s ready for the lipstick of the summer? Fenty Beauty recently announced it would be releasing a summer launch of its new Slip Shine Sheer Shiny Lipstick.
Who’s ready for the lipstick of the summer? Fenty Beauty recently announced it would be releasing a summer launch of its new Slip Shine Sheer Shiny Lipstick. Rihanna, founder of Fenty Beauty, calls the lipstick a “go-to when I want to slip on something that’s comfortable and looks good.”
Created with a belief in inclusivity, this glossy, sheer lipstick comes in ten slip-on shades that are universally flattering on all skin tones. The shade range encompases both everyday nudes and pops of color ranging from clear to deep berry to peach pink. Encompassed in Fenty’s sleek, classic hexagonal packaging, the product is 100% cruelty free. The Slip Shine Lipstick also contains conditioning pomegranate oil, which will keep your lips glossy and hydrated while staying comfortable and sheer. With its range of colors and easy application, this product is a perfect grab-and-go to look flawless in any situation, whether it be a night out or the office.
The release is slated to be yet another success for Fenty Beauty. Fenty is a game-changer beauty brand because it released a groundbreaking 40 shades of its Pro Filt’r Soft Matte Longwear Foundation in 2017. The wide shade-range touted a match for all skin tones, and its inclusivity highlighted other brands’ lack of shades for people of color. Fenty’s release prompted a discussion of diversity and inclusivity in the makeup industry. The brand continued its mission of inclusivity with the Pro Filt’r Instant Retouch Concealer offering 40 shades and the Gloss Bomb Universal Lip Luminizer with colors for all skin tones.
As Fenty Beauty continues improving diversity and inclusivity in the beauty industry, we look forward to its upcoming releases. You can find the Slip Shine Sheer Shiny Lipstick on the Fenty Beauty, Sephora, Boots UK, or Harvey Nichols websites starting June 20. Each lipstick retails for $22 each.
Photo Credit: @fentybeauty on Instagram
Report: Rachel Attar
The Beauty Industry Stands With, And For, The Black Community
We continue to see black owned businesses gaining more and more support, as they should, and the beauty industry is definitely involved.
We continue to see black owned businesses gaining more and more support, as they should, and the beauty industry is definitely involved. Sephora and Estée Lauder are, in particular, paying a great tribute to the BLM movement. In a time of such drastic change, it’s amazing to see our favorite brands standing up for equality in all forms.
Sephora is partaking in Aurora James’ 15% Pledge which allows their shelves to hold 15% of stock from black owned businesses. Actually, Sephora plans to dedicate at least 15% of their shelves, which not only brings in a bigger market, but shows how much they value equality. Seeing the necessary steps being taken from a major beauty platform will hopefully inspire smaller beauty companies to build off this Pledge as well.
Estée Lauder is also contributing to the Black Lives Matter movement. They are planning to have complete equality for all black employees, at each level of employment, regarding salaries over the next 5 years. They are also in search of black owned factories as well as increasing their donations to the black community from $1 million to $10 million. These statements were publicized after an internal petition was being sent over, so the companies Board decided to help the cause. It’s definitely a little concerning that the company only took a stand after the petition was in act, but at least they got their head in gear and are helping the cause!
The beauty industry is definitely diversifying their brands, and they have, in the past, diversified their shades to include all forms of skin color. As we continue to fight for equality, for all colors, I hope to see not only the beauty industry, but all industries show their support for Black Lives Matter. The BLM movement is far from over, and I hope the inclusivity of all colors continues.
Photo Credits:
https://www.instagram.com/p/CBQyEN5ljJg/
https://www.instagram.com/p/CA3mlcxFADP/
Report: Kaitlin Gallagher
Pull Up or Shut Up
Imagine heavily supporting a brand or business that doesn’t care to even represent you. Imagine you buy from a brand or business that doesn’t support you or your people.
Imagine heavily supporting a brand or business that doesn’t care to even represent you. Imagine you buy from a brand or business that doesn’t support you or your people. During the past few weeks, the United States has been a fragile state. There has been protesting as well as the emergence of awareness. For years, black people have been underrepresented at almost all the brands that profit off of the black dollar. They said enough is enough.
A challenge has emerged on social media that challenged brands to expose the percentage of black employees that they house within a 72 hour period. Many brands have put out statements regarding the black lives matter movement, but the point of the challenge was to ensure that diversity is glorified and is not just a trend for the current movement. The founder stated, “We have to look at businesses and what role they play. They play a huge role in this problem we’re facing,” she said. “They’re saying, ‘I’m donating to Black Lives Matter and NAACP,’ and they move on...For me, it was really a time to say something’s got to give. The only way we’ll see change is if we take a conversation we’re having within the industry and take it out to the consumers.”
Businesses that profit off of the black dollar, as well as the appropriation of black culture, should start showing their support through their numbers. What better way to show support for black lives than to hire more black, qualified, employees.
Photo Credit: @pullupforchange
Report: Soila Douce (@soila.xx)
Date Night Makeup Looks to Match Your Style
When date night finally comes along and you have your outfit picked out and your hair is done, it can be hard to find the right makeup look to match. Whether you want a full face of makeup or a fresh faced look, it all depends on your style.
When date night finally comes along and you have your outfit picked out and your hair is done, it can be hard to find the right makeup look to match. Whether you want a full face of makeup or a fresh faced look, it all depends on your style.
The Fresh Face: Now the fresh face doesn’t mean you aren’t wearing any makeup at all. If you’re looking for a natural and clean face for your date night, then this is your look. A groomed brow, a sharp line of liquid liner, defining mascara and a nude lip stick or lip gloss, can leave your face looking refreshed.
The sun-kissed look: This look is all about using warm tones. Anything from a peachy tone to a bronze tone for eyeshadow with heavy black eyeliner and mascara. Along with some bronze hue on your cheeks, a shimmery golden lipgloss, and a golden highlight on your cheekbones.
The bold lip: Regardless of the color that you choose, you should prep your lips beforehand by outlining your lips with a matching pencil to really give it that “wow” factor. Then, match the look with neutral eyeshadow tones and a strong defined brow. A winged eyeliner always compliments the bold lip.
Classic smokey eye: The smokey eye is the go to for any candlelit dinner. Since this look is all about drama it’s important to accentuate the outer part of the eye with a dark eyeshadow and the inner part with a lighter eyeshadow to create the ombre effect. Having a strong brow is important for this look as it outlines the eye. Finishing it off with subtle lashes and glossy lip gloss.
The glittery look: Choosing the right eyeshadow is crucial as this will be the prime focus of the look. The color could be nude or it could be a vibrant purple, as long as it has glitter, gloss, or shine it works for the look. Matching that with a soft brow, and over the top lashes will seal the deal. You can also top it off with a strong highlight on your cheekbone to give your face some more glimmer.
The rosy monochrome: This looks light, airy, and flirty. A light pink works perfectly for the eyeshadow, keeping it subtle is key for this look. Along with rosy cheeks and a soft pink lipstick or lipgloss. Keep the eyebrows and lashes subtle and not overdone and you can even skip eyeliner for this look.
Bold liner: Using bright colors for eyeliners is a great way to keep all eyes on you, so this is a great date night look. The eyeshadow could go a little off the nude palette but not too far keeping everything moderate. No matter what color you choose, it should be applied to either the top of the lid or as under liner, but it shouldn’t be both. To complete this look you’ll just need gentle brows and mascara.
Report: Alycia Williams
Beauty Bakerie Now Recognizes Juneteenth as Their Company's Independence Day
Beauty Bakerie now recognizes Juneteenth as their company’s Independence day in order to address the erasure of black people in American history. Many are asking what is Juneteenth? Why is this day an important day in American history? How could we all celebrate this holiday?
In an effort to do their part in addressing years of systemic racism beauty brand, Beauty Bakerie will no longer celebrate the 4th of July. Instead, the brand will recognize Juneteenth (June 19th) as its independence day. This is a bold move and a huge stride in addressing the deletion of black people in American history. After talking about this with many of my friends they questioned why it mattered.
So what is Juneteenth? And why is it so important to celebrate this day? Although the United States was freed from British control on July 4th, 1776, black people were not yet independent. It was not until nearly 100 years later everyone in this country was truly free. Juneteenth, also known as the “Black Independence Day”, signifies the day the last slaves were freed. The Emancipation Proclamation was implemented on January 1st, 1863 but remote states like Texas were not really affected by the proclamation. It actually wasn’t until after the Civil War in 1963 that ALL black people were freed from slavery.
Right now, Juneteenth is not celebrated as a national holiday. Communities still observe this day as the holiday it is! And while many group celebrations have been put on hold there are still ways to enjoy this day on your own. These include using social media to inform your followers about the history of Juneteenth. You could also support black-owned businesses the entire day. Finally, purchase Juneteenth signages and drape them outside and throughout the house to educate your household guests.
Photo Credits: beautybakerie.com, gvwire.com
Report: Lauren Tucker
Various Scents of the Mediterranean
Various Scents of the Mediterranean
This fragrance collection has been around for many years. It’s only getting bigger by adding a new scent and color to the collection. This collection is very popular in I have no doubt that this scent will be a hit! Sky, Light and Acqua all unique and unforgettable names. This brand-new scent I am willing to share with you will make you fall in love. The Armani design house was established in 1975 by Giorgio Armani. Giorgio entered the style of business as an visual merchandiser however before long settled himself as a fashion designer. Throughout the years, Armani has developed to turn into a worldwide brand equivalent with exquisite effortlessness and refinement, an ethos that has kept on spurring and move Giorgio and is obvious in everything from Armani apparel, jewelry, and accessories, home décor and cosmetics. With this new perfume from Di Gioia Eau De Parfum Collection it is called Ocean Di Gioia Eau Parfum.
This new perfume is made up of a crystalline flower aroma that pays tribute to the exuberant, cheerful nature of the sea. It's worked around the sea-going newness of water jasmine, the delicious notes of shining pear, and facetted by a woody musk base. This new scent will sure take you to the beach or island of your choice!
Photo Credits: Giorgio Armani Beauty
Report: Tykaia Rose
Summer Skin Routine
As we are soaking up the summer sun, we must not forget to take care of our skin. Keeping it hydrated and glowing is the key to stay looking young. With just a few of these products or even ones of your own choice, follow this skin care routine order. You won’t be disappointed and your skin won’t be either
Everyone wants to have beautiful, luscious skin as they grow older. In order to do that we need to ensure we take care of our skin every single day. Especially during summer when it's easy for our skin to get dry, we must make sure it stays fresh and hydrated. Here are some products that can help with your daily skin routine.
Facial Wash- Cetaphil Gentle Skin Cleanser
$9.59 at Target
This product is one that people have been using for years and customers love. We all have different skin types, some dry or oily. But this is one product that works great for all skin types and cleans off dirt, oils and make up really well while leaving your skin healthy.
Exfoliant- St. Ives Apricot Scrub
$4.49 at Target
Next up, exfoliants. It is super important to exfoliate your skin at least 1-2 times a week after you use your facial wash. One product that works great and is inexpensive is the St. Ives Apricot Scrub. It's great for sensitive skin, washes off easily and leaves your skin feeling soft and refreshed.
Facial Jade Roller
$30.00 at Sephora
Face rollers help elevate your beauty routine and leave your skin looking bright and young. It’s best to keep your roller in the freezer and use a facial serum to help it absorb into your skin better. The gentle pressure this roller provides helps leave your facial muscles more relaxed and will de-puff and sooth your skin.
Face Serum- Glossier Super Glow
$28.00 at Glossier.
This face serum holds Vitamin C and Magnesium which visibility energies your skin leaving it with a beautiful glow. The serum isn't sticky and absorbs in your skin quite nicely. Using this product with a cold face jade roller will leave your skin glowing in just a matter of days. Plus, it's great for all skin types!
Moisturizer/Sunscreen- Laura Mercier Tinted Moisturizer
$46.00 at Sephora This is the perfect summer product. This tinted moisturizer also includes SPF protectant and make up all in one product. We love that! They also sell oil free which is great for people with more sensitive skin. This will leave your face protected, smooth and beautiful.
Lastly, don't forget to use facial sprays throughout the day. A great one to use is the Mario Badescu facial spray. The aloe, cucumber and green tea facial spray is great for summer. Aloe refreshes your skin after a day out in the sun. The green tea provides antioxidant benefits, while the cucumber replenishes and revitalizes your skin.
Summer is fun and all, but we can’t forget to give our skin the proper TLC it deserves after soaking up in the sun!
Photo Credits: Sephora, Target & Glossier.
Report: Melissa Adragna (@melissa_adragna)
Use Sephora Points to Donate to George Floyd
There are many things you can do to fight with us, speak up for what is right and peacefully protest, educate others, make donations, and sign petitions.
Derek Chauvin, the officer who murdered Mr. Floyd by kneeling on his neck as he begged for his life, has been charged with second degree murder. The video shows officers taking an unlawful approach that violated the protocol of Minneapolis Police Department, leaving him unable to breathe. The majority of protests over the past week have remained peaceful, with some progressing into rioting, leading to curfews being enforced in major cities.
George was human just like you and me. His life was taken from him too quickly and we must fight not just for our country, but for him. We must not remain silent, for remaining silent is the language of the oppressor. We must have conversations even when it may be tough, and stand up for what we believe in. Our broken hearts must show us that there is still an absurd amount of change we need to make within our country. If our government won’t give us change, then we must fight for it. We out number the leaders of our country, and we must stand up for George Floyd’s life and fight for justice.
Martin Luther King Jr. once said “A man dies when he refuses to stand up for that which is right. A man dies when he refuses to stand up for justice. A man dies when he refuses to take a stand for that which is true”. There are many things you can do to fight with us, speak up for what is right and peacefully protest, educate others, make donations, and sign petitions. It’s all really that simple! One easy way you can donate is by using Sephora points. Us women rack up Sephora points fast, and you can actually use your points to make a donation. We must show them that we are one, we are all human no matter what color our skin is. They don’t want to see us smiling together as one. They don’t want to see us stand together, thus we must stand as one and change the world. It’s one love until we die!
Report: Emily Andrews
Longer, Fuller, You Know the Rest......
If you need a break from false lashes, I have a new mascara that you must try out.
False lashes come in all kinds of types from synthetic, human hair and mink fur lashes. False lashes can come in different sizes. False lashes have become very popular over years because of their dramatic look. But sometimes false lashes can cause irritation and redness. If you need a break from false lashes, I have a new mascara that you must try out.
Huda Beauty was founded and launched by Huda Kattan in 2013. It grew quickly due to her popular YouTube channel and celebrity’s. She is a self-taught makeup artist which makes it better and her is ran by herself. This amazing new product that she has launched this summer is called Legit Lashes Double-Ended Mascara. This product is a dependable, matte dark, double finished mascara that conveys significant volume, sensational twist and crazy length without burdening your lashes. It has two full size mascaras in one double finished pack. It volumize, extend, lift, and twist lashes. The mascara highlights two custom brushes and equations intended to give you the ideal lashes. Regardless of whether you utilize the two sides together or discrete, this mascara permits you to alter your look as indicated by your state of mind!
Photo Credits: Huda Beauty
Report: Tykaia Rose
Pull Up for Change: Beauty Brand Transparency
Sharon Chuter, the founder and CEO of UOMA Beauty, is telling brands to PULL UP! Launching the Pull Up or Shut Up challenge, Chuter asks that beauty brands be transparent about their diversity in corporate offices. Brands are now taking to their social media to reveal their percentages of black people with corporate or leadership positions.
Companies all over the country have been showing their support for the protestors, standing on the side of justice for George Floyd, Breanna Taylor, and many of the lives lost to police brutality. Some posted statements or blacked out their pages for #BlackoutTuesday using their social media platforms to show where they stand. Sharon Chuter, the founder and CEO of UOMA Beauty, is asking for the receipts! Launching the Pull Up or Shut Up 72-hour challenge, Chuter demands that beauty brands that have publicly supported the Black Lives Matter movement be transparent about their diversity in corporate offices. If they cannot “pull up” she wants brands to retract their statements. The mission of the challenge is to bring awareness to the underrepresentation of black people in corporate, more specifically leadership positions. As a part of this challenge, Chuter asks consumers not to purchase anything from their favorite beauty brands until they release its numbers of black employees.
As a result of this challenge, many brands have pulled up with their percentages. UOMA, The Crayon Case, Mented, and Makeup Addiction have reported that they are 100% black! Other brands like CoverFX and Versed have revealed that they employ less than15% of black employees with corporate or leadership positions. This challenge forces companies to take accountability for their hiring practices. CoverFX plans on using the remainder of its 2020 social budget working with Black, Indigenous, and other people of color influencers and creators in hopes to diversify their company.
For more details about this challenge and the brands who have participated check out this link:
https://www.instagram.com/pullupforchange/
Photo Credits: @pullupforchange, coverfx.com, UOMA.com makeup addiction.com and Refinery29
Report: Lauren Tucker
Why Supporting Black-Owned Beauty Brands is So Important
As news coverage and chatter dies down about the Black Lives Matter movement, you might be asking yourself what ways you can make a lasting impact. One place where the Black community has been often excluded is in the beauty industry-- and so showing your support to Black-owned beauty and makeup brands is now more important than ever.
Amidst the incredible surge of attention the Black Lives Matter movement has amassed, now more than ever it is essential to support Black-owned businesses. All over the internet you can find lists upon lists of Black-owned restaurants, shops, start-ups, personal brands, and more. If you support the movement, people say, put your money where your mouth is: show your support with cold, hard cash. So, you might be asking yourself, why? What does supporting Black-owned businesses do, and why is it so important? Below is a look into how supporting Black beauty brands can make a difference.
Like many things, it’s helpful to start with the history of the beauty industry to understand why Black people deserve support. For years, the makeup industry has ignored Black women with products neither designed for nor marketed toward people of color. Foundation and concealer shades often never come close to matching those with darker skin, and products like eye shadow or lipstick are often not pigmented enough to show up on darker skin. Additionally, makeup and hair artists are rarely trained on how to work on those with darker complexions or textured hair. This exclusion not only prevents Black women from access to products they may need or desire in order to foster confidence, but it also sends a clear message about America’s ideal form of beauty. What does a young, Black girl make of the fact that she looks nothing like any of the faces in beauty magazines, or those hailed as beautiful on television?
Thankfully, important steps have been taken to combat this whitewashing of the beauty industry in the past few years. Rihanna’s Fenty Beauty line lead the way on this path with over 40 different shades of foundation, which has now become somewhat of a norm for other foundation lines. But more work needs to be done. This inclusion need not be trendy but a conscious, ongoing process. That’s where you come in. Supporting Black-owned makeup and beauty brands can help make up for this long-term exclusion of women of color in the beauty industry. Giving Black women the recognition they deserve in one the fastest growing industries in the world is one of the many ways we can keep the momentum going on the Black Lives Matter movement. Whether that be by buying from Black-owned brands, showing support to brands that make a purposeful inclusive effort, or speaking out against those who don’t, the inclusion of Black people in the beauty industry has the power to create a domino effect on how society envisions ideal beauty.
Report: Grace Carlos
The Undervalued Beauty of Black Fashion
Black fashion businesses are brimming with underrated talent, and this period of revolutionary racial solidarity only further proves how deserving they are of financial support.
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Black fashion businesses are brimming with underrated talent, and this period of revolutionary racial solidarity only further proves how deserving they are of financial support. Countless black fashion creators have crafted such fascinating, awe-inspiring designs, which makes purchasing these products a particularly rewarding form of equal rights advocacy amidst ongoing racial injustices.
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The most noteworthy of these businesses are those that infuse black pride and Afrocentric aesthetics into their creations. Brother Vellies is a purveyor of handcrafted shoes and handbags from South Africa, Ethiopia, Kenya and Morocco, and AFRA’s hair jewelry is modeled after that of ancient Egyptian royalty. Blk Mkt Vintage is the most brazen example of cultural pride, as it is a collection of artifacts of black history, including a t-shirt that reads, “Fight the Powers That Be with Black Unity.”
BLK MKT Vintage
With the nation in the midst of mass revolt, time will only tell what sort of systemic change will result from all this unwavering activism—and subsequently, how living through such a historic time will influence future black art.
Brother Vellies
Report: Nia Hunt
Jackie Aina Urges Fashion Brands to Break Silence on Black Injustices
Jackie Aina took to Instagram this week to call out fashion companies that have remained "dead silent" about the struggles and issues facing the black community.
Jackie Aina took to Instagram this week to call out fashion companies that have remained "dead silent" about the struggles and issues facing the black community. The outspoken beauty and lifestyle YouTuber tagged three popular brands in her stories and accused them of failing to support the very culture from which they profit. Aina said, “There are a lot of brands who love capitalizing on black culture, black music, black aesthetic, but are dead silent when it comes to talking about black issues and black struggles in our communit. So just as much as y'all love hanging out with Ty Dolla Sign and Saweetie and Blac Chyna, can y'all at least say something when people are being brutally murdered by cops? Donate to the families affected by this stuff? Revolve, PrettyLittleThing, Fashion Nova. The memes that you guys are posting on your pages are not gonna cut it. Do more. Don't just be present when it's time to be lit on the 'gram."
Aina went on to say she was calling out these three specific brands because they push a distinct aesthetic that is clearly influenced by elements of black life and culture. Aina then urged the brands to not only acknowledge, but also help combat the problems plaguing the African-American community. She said, "I know that, like, black people dying isn't aesthetically pleasing for the feed. I understand that. But I do feel like it's the least that you can do. You can't just take, pick, and choose the parts of our culture and not embrace all of it ... Guys, I understand sometimes philanthropy does not have to be announced, but right now more than ever, considering how much influence these brands specifically have, it's very important that you say and do something. Like it's the least you can do." Following her comments, Aina took to Twitter to announce that some of the brands had viewed her stories, but not all of them had responded. She then told her followers she had a phone call with Fashion Nova's CEO on Friday to discuss "an extensive course of action.”
Aina's comments come amid nationwide protests over the killing of George Floyd, a 46-year-old black man who was killed during an arrest. On Friday, an ex-Minneapolis officer was arrested and charged with third-degree murder in connection to Floyd's death.
Report: Amanda Lou
At the rise of Covid-19 many of us first questioned the timeline of fashion week and would we see the regular calendar continue - the question weighed over many of us for months! It was refreshing to see design houses and designers across the globe take advantage of the uncertainty and plow into production mode - thus my interest in Jerri Reid New York - The Black Designer based in Brooklyn New York wow’d instagram with his latest collection paying homage to the Black Is King film which debuted earlier this year in July. I was taken aback at quick of a turn round the young designer produced and released his well crafted designs reflecting some of the films most memorable moments.