Brows Like A Boss

If you are looking for affordable brow pencil? Look no further because I have just the brow pen for you. So, watch out Anastasia Beverly Hills! There’s a new brow pencil making its way up to the charts. I am sure this new product will sure be added to your makeup collection. Milk Makeup was established by Milk fellow benefactor Mazdack Rassi, item designer and COO Dianna Ruth, prepared Milk Girl and imaginative chief Georgie Greville, and magnificence + style editorial manager and E! News journalist Zanna Roberts Rassi. All parts of the line are created in-house at Milk Studios, our midtown NYC home. Milk Makeup is known for their mascara but they are trying to expand their makeup products by coming out with new products. This new product from Milk Makeup is called Kush Triple Brow Pen. This brow pen is an angled, triple-tipped felt utensil makes filling in and feathering foreheads snappy and simple. It comes in 8 unique shades so your brows will have color to last you for a while. This product has three main ingredients to help your brows grow which are plant oil, sunflower oil and aloe for soothing. A fun fact about this product that is vegan and cruelty free. Try this new product out today in your brows will be thanking you later.

Photo Credits: Milk Makeup

Report: Tykaia Rose

More Lipstick Please

Looking for affordable makeup? Is money tight right now? Going out with friends this weekend. Want a new look on your lips. Look no further I have just the lip product! Everything expressed in 1863 the first manifestations were waxy cosmetics sticks in quite a while, with entertaining names like Jealous or Lovesick, extraordinarily made for theater, by Josepeph-Albert Ponsin an incredible cosmetologist. These days, Bourjois is presently available in around 78 nations and more than 25,000 retail outlets. The brand keeps on engaging ladies to find easy Parisian magnificence. There new product is called Rouge Fabulex. This product is an ideal opportunity to have a genuine rendez-vous with Paris because of Bourjois Rouge Fabuleux Lipstick. Just here you can discover hues as serious as those seen late around evening time over the Seine. Rouge Fabuleux gives you the full understanding – it's so velvety, yet light-to-wear. Saturating, yet conveys exact application. So delicate, yet dependable. So, make the most of your 12 PM in Paris! These lipsticks have some amazing features and benefits which are accessible in a wide scope of conceals to look over, ss long as 10 hours of dependable escalated shading and High effect shading in one stroke with exact application. This new lipstick will be in your lipstick collection this summer.

Photo Credits: Bourjois Paris

Report: Tykaia Rose

Simply Lash It!

If you love going out? Putting on a new outfit? Have your face beat but you want to put on false lashes. You always struggle with putting on false lashes? I have just the new product for you! I have just the new product for you! The EyLure brand was founded in the late 1940s by make-up artists David and Eric Aylott, two brothers who developed this innovative product range for their work in film. The most famous example of their work was creating Elizabeth Taylor's legendary look as Cleopatra. This new product from EyLure is a golden duo called ProMagnetic Magnetic Eyeliner & Lash System. This golden duo is the newest from EyLure with The ProMagnetic eyeliner permits you to follow your attractive lashes with no challenges (or requirement for stick). This patent pending innovation is basic; apply the eyeliner to your eye as you would a typical fluid eyeliner and once its dry apply your attractive lash onto the liner and you're finished! This dependable, smear evidence equation is anything but difficult to utilize and is alright for day by day wears. This pack incorporates the progressive ProMagnetic eyeliner and a couple of ravishing fake mink highlight lashes. Light weight and simple to evacuate, these lashes will last up to 15 wears! Try this new product out today.

Photo Credits: EyLure London

Report: Tykaia Rose

Long Brushes Turning Short

Need a little color in your makeup collection. Your beauty blender not doing the trick? Your face brushes getting hard? Looking for something new/popular. Look no further I have the perfect brush for you. Shiseido, the most seasoned and fourth biggest beautifying agents organization on the planet was established in 1872 by Yushin Fukuhara. Arinobu Fukuhara, previous head drug specialist to the Japanese Imperial Navy acquainted Japan with it's first Western-style drug store in Ginza, Tokyo in the wake of going to the United States and Europe. Shiseido's initial achievement showed up through structure a demographic of sovereignty and high society through which it's notoriety spread and prevalence developed. This new/very popular product from Shiseido is called Hanatsubaki Hake Polishing Face Brush. This brush is inspired by the Shiseido camellia bloom ("hanatsubaki" in Japanese), this remarkably planned brush highlights four particular petal segments that shape the face to keep in touch while polishing skin into a smooth and cleaned finish. With Hidden Core innovation, this brush controls pressure on application for a consistent cosmetics finish. This brush is made from a covetable and creative plan. The best thing about this brush it is considered portable and very soft. Find this new/unique makeup brush on Shiseido website this summer.

Photo Credits: Shiseido Polishing Brush

Report: Tykaia Rose

The Copper Collection

If like the shiny, brown or gold look. This expensive collection will look great in your makeup collection. This collection name speaks volume and you can get now. If you love the makeup company MAC. Listen up this new collection will be the best one yet. Macintosh Cosmetics, adapted as M·A·C, is a beauty care products producer established in Toronto, Canada in 1984 by Frank Toskan and Frank Angelo. The organization is headquartered in New York City and turned out to be a piece of the Estée Lauder Companies in 1996. Macintosh is an abbreviation for Make-up Art Cosmetics. This new collection from MAC is called the bronzer collection. This new collection brings another assortment of tanned shades for the eyes, lips, face and body brings sun-kissed shading to you for a brilliant hour shine you can accomplish quickly, anyplace. Thwarted Shadow returns in new hot shades, while all-new Strobe Face Glaze conveys the dewiest sparkle. Uncommon release metallic-bronze bundling is doused in a selective water bead structure. This collection goes well with some of your original favorites such as studio fix foundation, prep + prime fix, and prep + prime lip you can never go wrong with these OG favorites. This collection will bring you natural glow for hours.

Photo Credits: MAC Cosmetics

Report: Tykaia Rose

Powder That Glows

Sweet without the sticky results. This might be strange what I am about to ask. Do you wanna make your body glow this summer. From your legs, arms and shoulders it will glow. With this trusted brand you will sure want this new product. In 1995, Sandy Lerner, a fellow benefactor of Cisco Systems, and Patricia Holmes were at Lerner's house outside London when Holmes blended raspberry and dark to frame another shading. At that point, they chose to shape a beauty care products organization, which they named Urban Decay. There new and latest product from Urban Decay is there veggie lover Scented Sparkling Body Powder that comes in three inebriating aromas: Honey, Cherry, and Heat. This microfine, multidimensional sparkle has a metallic base that includes an inconspicuous gleam. It's ideal for tidying on shoulders, décolletage, or legs for a sexed-up sparkle. Motivated by our unique Sparkling Body Powders, the retro-enlivened bundling is fitted with a sifter to control how much powder ends up on your glitz false hide puff. The puff is fitted with a luxury strip lash to slide your finger through to make tidying simpler. Blend a portion of the body powder with your preferred body moisturizer or oil to include a trace of enticing, eye-getting shimmer to each look. Clear it on with the puff or a cushioned brush to feature your preferred highlights. This new shimmery body powder will have you glowing all summer long.

Photo Credits: Urban Decay

Report: Tykaia Rose

Ready.Set.Glow!

Looking for something long-lasting? Need a little shine or glow in your life. Need to feel luminous. This brand has just the product for you. With this new product your cheeks will shine all summer. This new makeup brand is called revolution which was founded by Adam Minto and Tom Allsworth in 2013. The objective of this makeup brand is creating "quality cosmetics available to everybody." Adam and Tom have more than 27 years of involvement with the beautifying agents and item producing business, and have a demonstrated reputation of creating effective brands.This is just a sample of effective and latest collection that is called xx revolution which includes foundation, concealer and highlighters. The new highlighter is called XX revolution XXposure Highlighter Powder Strobe. These glinting highlighters will have you drippin' in shine. The powder highlighter is made with kaleidoscopic reflections that is intended to shape and feature your face, leaving a glowing, very much characterized finish. Curated for a range of skintones and cluster of suggestions, discover your match and shine with your direction. Regardless of whether you're after a sun-contacted sparkle or tanned glo up, pick from the 12 shades to get lit. A fun fact about this product it is cruelty and vegan free. This gorgeous highlight will have you glowing for hours on. This brand new affordable highlight will sure make it into your makeup collection this summer.

Photo Credits: XX Revolution Beauty London

Report: Tykaia Rose

Lash Out

Marc Jacobs Beauty was founded by Marc Jacobs in 2013. Marc's mark rule-breaking imagination drives his powerful cosmetics vision. For Marc, magnificence contradicts the normal. Not at all like anything you've at any point experienced, he grasps appearing contrary energies to make something totally new, rousing you to push limits and make your very own style. Marc Jacobs beauty has launched a new product just in time for the summer. It is called at Lash’d Lengthening and Curling Mascara. This mascara is a long wear extending and twisting mascara that has a profoundly characteristic full augmentation lash look. With three main ingredients that are Biotin Peptide, Provitamin B5 and veggie wax. Biotin Peptide helps condition and improve lashes. Provitamin B5 assists improve with lashing appearance. Veggie lover Plant Waxes help assemble moment lash volume with a lightweight vibe. Lash'd conveys moment length and twist, in addition to ultra-characterized volume. The mascara is lightweight and has a buildable without making lashes look crunchy or clumpy. The wavy-bristled wand was intended to uniformly cover each lash for faultless application. Use mascara for raised regular look. This golden- package will sure shine all day long on the go- or even at the house. This new product will sure make it into your mascara collection this summer.

Photo Credits: Marc Jacobs Beauty

Report: Tykaia Rose

Flawless Foundation

Searching for something new! You go look for your favorite makeup brand and you realize they don’t have anything new. So you go search online and you still can’t find anything. No worries I found the perfect brand and foundation for you. Revolution is a makeup brand that was founded by Adam Minto and Tom Allsworth in 2013 with the objective of creating "quality cosmetics available to everybody." The brand, one of the makers of the "quick excellence" class, is established in the originators' enthusiasm for bringing the most recent magnificence patterns. There newest collection from revolution is called xx. There new makeup foundation is called XX Revolution Glow Skin FauXXdation Foundation. This foundation is a lightweight buildable inclusion establishment imbued with enlightening pearl particles it has 55 different shades for you to choose from. The foundation has been made so it won’t dry your face out with the Hyaluronic corrosive imbued hydrating equation. The medium to full inclusion is ideal for altering your beat for your ideal sparkling skin finish and lit from inside brilliance. It has also been infused with collagen and peptides. The best thing about this product it is vegan-free and cruelty-free. Lastly, the new lightweight glowing foundation will be perfect for your summer makeup collection.

Photo Credits: XX Revolution Beauty London

Report: Tykaia Rose

Recreating Celebrities Outfit Choices

We all wish we had a closet filled with extravagant, lavish and expensive clothing, especially ones like our favorite celebrities. Here you will find some ways to recreate Meghan Markle and Madison Beer’s cutest outfits. The beautiful Meghan Markle is known to be a global style icon. Now many of the pieces she wears will be quite expensive, but there are plenty of cost effective ways to shop for these styles. Places like Etsy, Zara and tons more.

Meghan always finds a great middle with wearing something that's comfortable, sometimes casual, but always elegant. Like this striped shirt that she is wearing here. Not only is it easy to mix and match with several other pieces but it is super trendy and cute. You can find the exact shirt for a much cheaper price on Ebay for $59. What a steal. This double-breasted beige trench dress from Banana Republic is one of my favorites. It’s classy, sophisticated and can be worn for so many different occasions. You can find it online for $139 at Banana Republic.

Madison Beer is best known for putting some very cute outfits together. Even when she is bumming it, she’s killing it. As many of us know, tie-dye outfits have made a comeback. Here Madison Beer is styling this sweet light pink tie-dye sweatsuit outfit. Etsy is a great place to shop for everything tie-dye for a great price. This sweatsuit will go great with a pair of plain white sneakers. These belted leather cargo pants from Guizio, are to die for. They also are pretty expensive. So if you’re looking to find a pair to match with a cute white top, then check out Missguided US for a pair that are much cheaper! Now while these are only a few outfits, there are plenty more these lovely women have worn that you can also find for much cheaper prices. You can recreate any celebrity look if you just put your mind to it! One does not have to pay thousands of dollars to mimic their looks. So get to styling!

Photo Credits: Pinterest

Report: Melissa Adragna

How to Get Glowy Skin

With summer finally being here, it’s your time to glow. I recently reached out to my Aunt, a dermatologist, to get some tips on how we can achieve a dewy look. This isn’t rocket science, nor will it suck the life out of your bank account. Here are four tips to have you glowing in no time.

The first and most important element to achieve great skin is to make sure you stay hydrated. Drinking plenty of water will overall improve your body’s health and does wonders for your most important organ: your skin. We also have to think long-term when it comes to skin as well - you’ve heard it millions of times, but applying SPF daily is the most prominent way to keep your skin healthy, and dewy.

Getting your hands on a retinol is also key. Retinol is a vitamin A added to creams that boosts the amount of collagen your body makes and reveals the dewy layer of skin. It does wonders, cutting down fine lines and wrinkles. It may also correct skin tone and color, as well as brightening the skin overall. Adding a vitamin C to your skin care is also a must. They really work. Vitamin C serum can treat uneven skin tone, texture problems, wrinkles, scars, and in general dullness of the skin.

Coming from a dermatologist this should have you glowing in no time, our skin is important and it’s crucial we take care of it.

Report: Emily Andrews

Kendall By Kylie Cosmetics is FINALLY Here

Kylie Cosmetics is at is again, but this time with a whole new collaboration. Kendall by Kylie Cosmetics hit the shelves June 26th and I have to say, I’m excited for it!

This collection offers some new products to the Kylie Cosmetics family such as: Blotting Powder, Everything Everywhere Gloss (which isn’t just for your lips), Bronzer and Blush Sticks, a Lip Blush Kit, and a new High Gloss. I’m most interested in the Everything Everywhere Gloss, supposedly you can wear it all the way from your eyes to your lips!

Obviously you can’t have a Kylie Cosmetics new line without an eyeshadow palette, so buyers will also see a new one of those too! The classic Lip Kit is meeting its new sister with a Lip Blush Kit. With all these new products, I hope Kylie lets us in on her makeup routine nowadays!

The two sisters have had multiple deals together such as their hit clothing line, Kendall & Kylie. The Kendall by Kylie Cosmetics collection has been a long awaited collab since every other sister has one on the market already. Even mom, Kris Jenner, has had her time to shine with the beauty guru. Maybe we can expect a Caitlyn Jenner by Kylie next? Time will only tell!

Report: Kaitlin Gallagher

Blush Often

Fenty Beauty has stepped their game up in the beauty world. Fenty Beauty has been known for its variety of skin tones shades. From lip glosses to foundation it’s going getting bigger. This company has been very successful within the past 2 years and I have no doubt this product will be great. With this new product I am about to share with you will make want to add this to your Fenty collection. Fenty Beauty is a beauty care products brand propelled in September 2017 by vocalist Rihanna. The brand is well known for its wide inclusivity across skin tones and sexual orientation, particularly its Pro Filt'R establishment. The first establishment dispatch included 40 shades, since extended to 50. There new products which is the cheeks out collection. This cheeks out collection contains bronzer and blush. The new is blush is a light-as-air, non-oily cream become flushed that immediately dissolves into skin for an easy wash of shading, offering life to all skin tones with a simple, characteristic glancing flush in 10 sheer shades. The new bronzer is alight-as-air, non-oily cream bronzer that easily softens into skin for a characteristic looking bronze or delicate shape—in 7 straightforward shades for all skin tones. This new “freestyle makeup” collection will sure be added to the rest of your Fenty Beauty makeup collection this summer.

Photo Credits: Beautiful Trends Today, Makeup Muddle and Fenty Beauty

Report: Tykaia Rose

4 Brands Whose Pride Collection Proceeds Actually go to LGBTQ+ Advocacy Groups

It’s pride month. One of my favorite national months of the year because it's all about love, acceptance, and pride! Clearly. One of my favorite parts of this month is the way brands include the rainbow colors of the Pride into their clothing and logos in order to show support to members of the LGBTQ+ community. And although this gesture is nice to see, it got me thinking about how these bands are truly giving back to this community. It also made me question if these displays are actually sincere. Why should I spend my coin on a pride tee shirt if the brand has no affiliations with LGBTQ+ charities? So I went on a search to find brands that are actually giving the proceeds of its pride collections to LGBTQ+ advocacy groups.

ASOS pledged to give 100% of the proceeds from the pride collection to The Gay & Lesbian Alliance Against Defamation (GLAAD). This is the fourth year that the clothing brand has worked with them. This non-profit's goal is to accelerate the acceptance and equality of the LGBTQ+ community.

UGG Australia released the Pride edition of everyone’s favorite fluffy sandals. The Pride FluffYeah sandal will be sold year-round. Ugg has also pledged to donate $125,000 to GLAAD.

Nike’s BeTrue Collections is all about “The Power of The Team”. The collection includes the classic Air Force Ones with a 10 color Pride flag heel patch. They pledged to donate $500,000 to 20 organizations whose mission is to advocate for and advance the LGBTQ+ community. The grants will be $25,000 administered by Charities of America.

Aside from clothing, Morphe Cosmetics launched a “Free To Be” collection. All of the net proceeds from this collection will go to the GLSEN, which is an educational organization whose mission is to end discrimination and bullying based on sexual orientation, gender identity, and expression. The goal to raise awareness and tolerance of LGBTQ culture in K-12 education.

Photo Credit: Nike, ASOS, UGG Australia, and Morphe Cosmetics

Report: Lauren Tucker

The Lips Don't Lie

Need a reset on your lips? You drink water and apply regular chapstick but that isn’t enough. So, you go to the store and look in your own lip collection. But still can’t find anything. This brand-new product will have your lips plump and moisturize. Charlotte Tilbury Beauty was founded in September 2013 by Charlotte she had this to say while launching the company. "I accept that each lady needs to feel excellent, incredible and hot and cosmetics is an extraordinary method to accomplish this," Propelling with a 200-in number product offering and offering a wide scope of skincare and cosmetics things, appropriate for all skin tones, shades and types. This company has been very successful after the launch. With her new product that she just launched it is called Charlotte’s Magic Lip Oil Crystal Elixar. Charlotte’s Magic Lip Oil Crystal Elixar is a mystery gem implanted supercharged lip oil for hydrated, delectable lips! This is a lip conditioner by day and a lip cover around evening time. The lip oil has enchantment precious stones and plant separates to help with moisture. This product is just not for women but for men too. If you are looking for a new lip product, please check this product out today. You can find this product online or in-stores.

Photo Credits: Charlotte Tilbury

Report: Tykaia Rose

That Glow Tho

When it comes to this company, they are known for their lip cream. There lip creams are one of the best. Faces, cheeks and lips are essential to the human body. But they are willing to try something different. This new product I’m sharing will make you glow this summer. Laneige, the powerhouse of hydration, was established in 1994 in Korea. In 2000, Laneige turned into the top in deals volume in Korea, driving skincare and restorative brand of Korea for the New Millennium. Since then Laneige has been doing very well in the skincare world. This new product from Laneige is called Glowy Makeup Serum. Glowy Makeup Serum is a lightweight, hydrating serum that holds oil under control for obviously smoother skin and dependable cosmetics wear. This serum has two key ingredients which are Diamond Mineral Powder and Hydration Gel. Diamond Mineral Powder helps your skin have that natural glow.

While, Hydration Gel helps with dryness and allow moisture on the face. This product has the best of both worlds use it for under your makeup or even for a day without makeup. The small product is perfect because you can take it on vacation as travel size so you can never miss a day of moisture. This new glowy serum will sure be added to your latest serum collection.

Photo Credits: Laneige

Report: Tykaia Rose

Shopping For New Swimsuits? These Black-Owned Brands Have You Covered

If you're on the hunt for a new swimsuit this summer, these Black-owned swimwear brands have you covered. Each one has its own unique aesthetic and a background story worth celebrating, all of which you'll learn about ahead. From Andrea Iyamah's artistic, statement-making bikinis to MissesBrie's curve-flattering one-pieces, there's something for everyone, no matter what your summer style may be.

EgoSwim was launched by a group of friends who share a mutual love of shopping for sexy yet comfortable swimwear. The brand's collection includes sleeved one-pieces, a bandeau-style bikini top, and a one-piece that ties up the sides. Inspired by African culture, BFyne's swimsuits are a print-lover's dream come true. Nigerian-American designer and founder Buki Ade has created bold pieces featured on the pages of Vogue, Glamour, and Sports Illustrated's swimsuit issue. Jamaica-born model Chantel Davis founded Castamira with a desire to create one-pieces that fit like a glove and use eco-friendly, body-conscious fabrics.

Mint Swim has perfected the art of the classic string bikini. Founded by actress and entrepreneur Draya Michele in 2011, the brand also offers gorgeous one-pieces and scoop-neck bikini tops, in addition to beachy coverups. Melissa Simone Gardner's eponymous brand is like a one-stop shop for all your trendy swimwear needs. It's easy to see why celebs like Sofia Richie, Bella Hadid, Karrueche Tran, and Kylie Jenner regularly rep Melissa Simone.

Model, blogger, and designer Brielle Anyea created MissesBrie for "women that take risks and the ones that break rules made to silence them." No matter what your swimsuit style may be, you're sure to find a curve-flattering design that makes you feel confident AF on her site. All MissesBrie suits come in sizes XS-4X. Andrea Iyamah swimsuits are works of art. Nigerian fashion designer Dumebi Iyamah founded the brand at age 17, and she uses colorful, innovative designs to create her one-of-a-kind, flawlessly tailored pieces. Many of the designs are available in sizes XS-XXXL.

All of Jade Swim's pieces are simple and minimalist without being basic. Founded by former fashion editor and stylist Brittany Kozerski Freeney, the brand sells tons of flattering bikinis and one-pieces made with sustainable fabrics in a range of rich hues. All of Jade Swim's pieces are simple and minimalist without being basic. Founded by former fashion editor and stylist Brittany Kozerski Freeney, the brand sells tons of flattering bikinis and one-pieces made with sustainable fabrics in a range of rich hues. Supermodel Liya Kebede was inspired to start Lemlem after a trip to her native Ethiopia, during which she met a group of talented weavers with a diminishing market for their handiwork. She now employs those weavers to create each piece by hand in Africa, using natural cotton to make beautiful patterned designs.

Keva Johnson's eponymous brand promises "unique styles with an impeccable fit," and she delivers on that promise. She offers an impressively wide range of swimwear, from high-waist bikinis and neon cutout monokinis to printed two-pieces with straps galore.

Report: Amanda T Lou

Fenty Beauty Launches Glossy Lipstick

Who’s ready for the lipstick of the summer? Fenty Beauty recently announced it would be releasing a summer launch of its new Slip Shine Sheer Shiny Lipstick. Rihanna, founder of Fenty Beauty, calls the lipstick a “go-to when I want to slip on something that’s comfortable and looks good.”

Created with a belief in inclusivity, this glossy, sheer lipstick comes in ten slip-on shades that are universally flattering on all skin tones. The shade range encompases both everyday nudes and pops of color ranging from clear to deep berry to peach pink. Encompassed in Fenty’s sleek, classic hexagonal packaging, the product is 100% cruelty free. The Slip Shine Lipstick also contains conditioning pomegranate oil, which will keep your lips glossy and hydrated while staying comfortable and sheer. With its range of colors and easy application, this product is a perfect grab-and-go to look flawless in any situation, whether it be a night out or the office.

The release is slated to be yet another success for Fenty Beauty. Fenty is a game-changer beauty brand because it released a groundbreaking 40 shades of its Pro Filt’r Soft Matte Longwear Foundation in 2017. The wide shade-range touted a match for all skin tones, and its inclusivity highlighted other brands’ lack of shades for people of color. Fenty’s release prompted a discussion of diversity and inclusivity in the makeup industry. The brand continued its mission of inclusivity with the Pro Filt’r Instant Retouch Concealer offering 40 shades and the Gloss Bomb Universal Lip Luminizer with colors for all skin tones.

As Fenty Beauty continues improving diversity and inclusivity in the beauty industry, we look forward to its upcoming releases. You can find the Slip Shine Sheer Shiny Lipstick on the Fenty Beauty, Sephora, Boots UK, or Harvey Nichols websites starting June 20. Each lipstick retails for $22 each.

Photo Credit: @fentybeauty on Instagram

Report: Rachel Attar

Is Jeffree Star's New "Cremated" Collection Worth It?

Jeffree Star has recently released his new makeup collection called “Cremated.” It consists of a palette with 24 new eyeshadow shades ranging from black and white to grey and brown. Some of the names of the colors are “Angel of Death,” “Death Certificate,” and “R.I.P.” This Palette allows for beauty lovers to create the perfect smokey eye. It retails for about $58 on his website. Alongside the Palette, he released new lip glosses, makeup bags, metal straws and a liquid lipstick. The collection sold out in the matter of minutes and I could understand why.

There has been a lot of talk about his new collection as it has caused controversies. People have mixed feelings about it as they felt it was insensitive or tone-deaf to name the collection “Cremated” during a pandemic. However, Star has spoken out about these comments saying that he has been working on this Palette before the COVID-19 outbreak. Producing makeup takes months to create. It’s not a quick and easy process. In a youtube video, Star said, “For me, this is art and I never come from a negative place, you guys.” Star has also said that if he kept pushing off the release the makeup would have expired.

Many beauty influencers went on to test the Palette and lip glosses for themselves. One YouTuber who reviewed it was NikkieTutorials, with over 4 million views on it. She made sure to give her honest opinion about how she felt about the collection despite the controversy. She agreed with the people saying the timing is a little off. However, she thinks this would have hurt people regardless of timing. Nikkie went on to say that “if you focus directly on the quality, it is golden.” I am not surprised because Jeffree Star is known for releasing eyeshadows with incredible pigment formulas.

It’s really up to you what you want to spend your money on. If you can get over the theme of it and focus solely on the collection, you won’t be disappointed. It is perfect for anyone who loves to play with grey tones. The collection is said to be back in stock, mid-June.

*Photo Credits to Jeffree Star’s Instagram*

Report: Anna Levitus

Influencers Hold Over the Marketing World

In today’s world influencers are the next versions of celebrities. From nano-influencers to mega-influencers, they each build a brand and a loyal following that is being used by all industries but mainly fashion. When it comes to the industry, many companies heavily rely on influencer reviews to reach the social media generation. Most consumers are more likely to purchase an item from a word of mouth review than an advertisement.About 86% of companies are going to dedicate a portion of their budget to influencers.

Example Rihanna’s Fenty Beauty line. Rhianna is a big named celebrity yet many wouldn’t be so likely to just go and buy her product. So her public relations team will send out boxes of the products to select beauty influencers to get them to do a review on the products. The consumer would then tune into their favorite influencers and would get to have an idea of what it would look like on someone that looks like them. See influencers became a big part of the marketing system because of the allure of relatability. When it comes to the use of social media, B2B businesses mainly use Facebook by 89%, Twitter by 75% and LinkedIn by 81% and Instagram is only used at only 33%. When you see someone like you trying something and liking it you are most likely going to want to buy the product as well. Many influencers also decided to purchase the products themselves so that they can keep that trust between them and their audience. When it comes to which social media platform is important, 79% find Instagram important for their influence marketing campaigns. Authentcity is what is selling these products.

Fenty Beauty PR Box - Pintrest

Jackie Ania Review - Plat4om.com

Report: Maya Howard