Morphe's Newest Venture, Morphe 2 is Teaming up with D'Amelio Sisters, Charli and Dixie
Mega beauty brand, Morphe Cosmetics, has officially announced their newest collaboration with Tik Tok stars Charli and Dixie D’Amelio. Morphe 2, the sister brand aimed for teens and adolescents, will be debuting the D’Amelio sisters in their new campaign on July 30th.
Charli, who is best known for her dancing, and Dixie, who recently debuted her first single “Be Happy”, are seriously all over Tik Tok, and now the beauty industry! With the D’Amelio sisters having millions of followers on Tik Tok, Charli with 74.3M and Dixie with 31.4M, it’s a great marketing tactic to get these two Tik Tok sensations on board with the growing cosmetic brand. The line will consist of easy to apply makeup products such as jelly eye shimmers and foundation tints. These products are perfect for the young teen learning how to apply makeup, or honestly for any age appropriate Gen Z going for the natural look.
This is the first step Morphe 2 is making, and rather a big step I might add. The D’Amelio sisters have a following that continuously grows, and with the hope of their fans taking part in the new collab, Morphe 2 featuring Charli and Dixiei may easily be a hit. With their campaign being known as, “Light, Multipurpose Makeup”, it’s safe to say that Morphe 2 is wanting their customers to feel beautiful with their natural face. I don’t think we’ll find any caked faces or smokey eyes in the Morphe sub-brand.
I know almost every celebrity, or influencer, thinks they can become a makeup mogul, but I think this collaboration is a great opportunity to teach young girls (and boys) to feel comfortable in their skin. Makeup is to enhance the beauty that you were born with, and I hope Charli and Dixie continue to be a positive influence for Generation Z. You can find all the information for the campaign here.
Photo Credits:
https://www.dazeddigital.com/beauty/head/article/49879/1/charli-and-dixie-d-amelio-team-up-with-morphe-on-a-new-make-up-brand
https://www.insider.com/charli-dixie-damelio-makeup-morphe-date-products-line-2020-7
https://wwd.com/beauty-industry-news/beauty-features/charli-dixie-damelio-morphe-1203682213/
Report: Kaitlin Gallagher
At the rise of Covid-19 many of us first questioned the timeline of fashion week and would we see the regular calendar continue - the question weighed over many of us for months! It was refreshing to see design houses and designers across the globe take advantage of the uncertainty and plow into production mode - thus my interest in Jerri Reid New York - The Black Designer based in Brooklyn New York wow’d instagram with his latest collection paying homage to the Black Is King film which debuted earlier this year in July. I was taken aback at quick of a turn round the young designer produced and released his well crafted designs reflecting some of the films most memorable moments.