Pull Up for Change: Beauty Brand Transparency

Beauty
Written By Access by NKC

Companies all over the country have been showing their support for the protestors, standing on the side of justice for George Floyd, Breanna Taylor, and many of the lives lost to police brutality. Some posted statements or blacked out their pages for #BlackoutTuesday using their social media platforms to show where they stand. Sharon Chuter, the founder and CEO of UOMA Beauty, is asking for the receipts! Launching the Pull Up or Shut Up 72-hour challenge, Chuter demands that beauty brands that have publicly supported the Black Lives Matter movement be transparent about their diversity in corporate offices. If they cannot “pull up” she wants brands to retract their statements. The mission of the challenge is to bring awareness to the underrepresentation of black people in corporate, more specifically leadership positions. As a part of this challenge, Chuter asks consumers not to purchase anything from their favorite beauty brands until they release its numbers of black employees.

pull up or shut up - Lauren Tucker.png

As a result of this challenge, many brands have pulled up with their percentages. UOMA, The Crayon Case, Mented, and Makeup Addiction have reported that they are 100% black! Other brands like CoverFX and Versed have revealed that they employ less than15% of black employees with corporate or leadership positions. This challenge forces companies to take accountability for their hiring practices. CoverFX plans on using the remainder of its 2020 social budget working with Black, Indigenous, and other people of color influencers and creators in hopes to diversify their company.

For more details about this challenge and the brands who have participated check out this link:

https://www.instagram.com/pullupforchange/

Photo Credits: @pullupforchange, coverfx.com, UOMA.com makeup addiction.com and Refinery29

Report: Lauren Tucker


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