Beauty Bakerie Now Recognizes Juneteenth as Their Company's Independence Day

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In an effort to do their part in addressing years of systemic racism beauty brand, Beauty Bakerie will no longer celebrate the 4th of July. Instead, the brand will recognize Juneteenth (June 19th) as its independence day. This is a bold move and a huge stride in addressing the deletion of black people in American history. After talking about this with many of my friends they questioned why it mattered.

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So what is Juneteenth? And why is it so important to celebrate this day? Although the United States was freed from British control on July 4th, 1776, black people were not yet independent. It was not until nearly 100 years later everyone in this country was truly free. Juneteenth, also known as the “Black Independence Day”, signifies the day the last slaves were freed. The Emancipation Proclamation was implemented on January 1st, 1863 but remote states like Texas were not really affected by the proclamation. It actually wasn’t until after the Civil War in 1963 that ALL black people were freed from slavery.

Right now, Juneteenth is not celebrated as a national holiday. Communities still observe this day as the holiday it is! And while many group celebrations have been put on hold there are still ways to enjoy this day on your own. These include using social media to inform your followers about the history of Juneteenth. You could also support black-owned businesses the entire day. Finally, purchase Juneteenth signages and drape them outside and throughout the house to educate your household guests.

Photo Credits: beautybakerie.com, gvwire.com

Report: Lauren Tucker


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