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Can You Be Friend's with Your Ex's Significant Other

HBO’s series Insecure really shows how secure you have to be in not only yourself but your relationship.

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HBO’s series Insecure really shows how secure you have to be in not only yourself but your relationship. When Issa (played by Issa Rae) discovers that her new bff Condola (played by Christina Elmore) is currently dating her ex Lawrence (played by Jay Ellis), things get interesting. While many like Issa can be secure enough in themselves to not be bothered, many become very insecure.

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This dynamic took a deep dive into the process of a person going through seeing their ex with a new partner,specifically one close to them. You go through the crazy thoughts and the awkwardness especially when the new partner is your friend. I believe that as long as you're secure in yourself then you can definitely be friends with your ex’s significant other. Building relationships comes with obstacles and challenges. When it comes to dealing with an ex that you were once in a long time relationship with, you have to make sure you are secure in yourself. Knowing that you are one hundred percent over your ex and that you can move forward with a healthy relationship is the most important. So is a friendship with your ex’s partner possible then yes but as long as you are secure in who you are.

Photo Credit: Merie W. Wallace/HBO

Report: Maya Howard


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SKIMS Stretch Rim Collection

SKIMS by Kim Kardashian West is launching a new collection called Stretch Rim

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SKIMS by Kim Kardashian West is launching a new collection called Stretch Rim which will be for sale Tuesday, April 21. This collection provides loungewear and underwear pieces that have a stretch rim material. With so many people at home all day during these hard times it may be difficult for women to feel sexy and like themselves. These classic silhouettes are made to flatter the body and accentuate curves, so women can still feel sexy while lounging at home.

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Some new lounge wear seems to be exactly what we need. High neck bras, scoop bralettes, stretch shorts, and stretch rib thongs and briefs is the perfect balance between comfortability and sexiness. This collection is also made out of natural and neutral shades like bone, slate green, and soot which is made to compliment all skin tones.

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Kim Kardashian West, a well known public figure, seems to always have a great pulse on fashion. Her modern, on trend, and ultra sexy style transitions into her Stretch Rim Collection. Although many people are facing difficult times with the spread of the coronavirus, this collection seems to be useful during these times. Keeping women feeling cozy and sexy. Check out SKIMS website to be one of the first people to get your underwear and loungewear April 21, at 9 a.m. PST. (Photo sources: Official SKIMS Website)

Report: Alycia Williams


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Blackpink's Jennie and Korean Eyewear Brand Gentle Monster Team Up

Blackpink Jennie and Korean eyewear brand Gentle Monster team up to release "Jentle Home" collection to be drop on April 21.

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Korean eyewear house Gentle Monster teamed up with Jennie from Blackpink for an upcoming collection of sunglasses and accessories, “Jentle Home.” This would be the first collaboration between the two. Gentle Monster has done multiple collaborations, such as Alexander Wang, Fendi, Hood By Air and many more. Jennie, a Chanel Ambassador and a model for Korean beauty brand Hera.

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The collection has transparent frames, metal frames, and multicolor lenses creating retro to oversized sunglasses. The collaboration also features a variety of eyeglass chains with a Jentle logo. One is a chunky black chain, and a chic glasses chain to necklace that comes in gold and silver. The Jentle Home collection ranges from $130 to $230 USD. It is set to release on the Gentle Monster website on April 21. It was first shown in a Marie Clare editorial with Jennie. The collection will be featured in a pop-up shop in Seoul in May, and will be available in the Los Angeles and New York flagship stores once it is deemed safe. Images from Gentle Monster.

Report: Katie Mok


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Retro Days Are Back

Let’s take the boots and layers off for a second and talk about spring. It’s frequent that designers use a specific decade as a source of inspiration within their collection.

Let’s take the boots and layers off for a second and talk spring. It’s frequent for designers to use a specific decade as a source of inspiration within their collection. Designers showcased spring collections that look like they came out of  “That’s 70’s Show”, but with a modern twist. Today, we see many designers using psychedelic patterns and bright colors, the retro days are back for spring and summer. Modern hippy looks flooded the runway with eye-catching patterns and colors. Designers were feeling a little nostalgic thinking back on old days, thus bringing us unique collections. Here's a guide of must-have pieces your wardrobe needs to achieve the 70’s psychedelic look this spring and summer. 

The first essential you must have in your wardrobe is a pair of patterned pants. Designers like Paco Rabanne and Charlotte Knowles, in my opinion, have nailed the retro look, while keeping it modern and trendy.

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Christopher Kane’s Spring 2020 Collection shows us that overalls are back in trend, but with some crazy colors. We see this trend with many other designers as well, bright neon color blocking is making a comeback this season. Style this dress with a white t-shirt underneath and some chunky white boots. Don’t forget to accessorize! 

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Disco collars are going to make a shocking comeback this season, and they’re going to stand out in a bold way, so hop on board early and think fearless! Get groovy with this trend but pay attention to one thing; contrast! Style yours with a white blazer, and some funky pants to top the look off. As long as you make sure to contrast your look, you can't go wrong! Top the look off with some chunky retro sunnies as we see with Paco Rabanne.

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Report: Emily Andrews


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Hip Hop Legend Raises Money For COVID-19 Relief

Wonder where some of your favorite celebs were on Easter Sunday?

Wonder where some of your favorite celebs were on Easter Sunday? I can assure you that they weren’t sitting down! Celebrities such as Drake, Usher, JLo, A-Rod, Maluma, and much more attended Diddy’s Dance-A-Thon to raise money for COVID-19 relief. In efforts to make a change, Diddy teamed up with a non-profit organization, “Team Love”, and managed to raise over $3 million dollars! Who is Team Love you ask? According to directrelief.org, “Direct Relief supports healthcare organizations and professionals who care for medically underserved communities.” Diddy performed various dance moves with those who joined his Instagram Live. Luckily for Diddy, he was not alone! He had some help from his six children; Justin Combs, King Combs, D’Lila Combs, Chance Combs, Jessie Combs and Quincy Brown! As they danced to Drake’s new Number 1 song on the Billboard’s Hot 100, “Toosie Slide,” you witness how much fun everyone is having and dancing along with Drake himself! While continuing to practice social distancing, these celebs were able to put many people in high spirits and kept its audience engaged. From a mix of hip hop to Salsa, there’s no telling who had the best dance moves! This was definitely a great experience for all and a well needed smile given the circumstances. Photo Credits to: Rollingstone & Instagram: @diddy

Report: Jessica Tamay


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H&M's Conscious Exclusive SS20 Collection

An exclusive collection created by H&M that highlights the classics and basics that are in our wardrobe with a more elevated approach.

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An exclusive collection created by H&M that highlights the classics and basics that are in our wardrobe with a more elevated approach. The release was in late March and features a very minimalistic color palette consisting of black, white, beige tones, frill details, creams, and warm blues. Originally launching back in 2012, H&M has brought back this sleek and glamorous collection for SS20.

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This collection includes a majority of sustainable materials and fabrics that are not only beneficial towards the environment, but especially during a time currently during a pandemic. Although, you do have to pay the price for the quality of what you receive therefore it is on the relatively higher side of a price tag than normal fast fashion companies. Some of the pieces include, flowy sleeves and v cut necklines, beige pants, gowns, minimalistic accessories, simple strappy heels, oversized sunglasses, and even some pant suit sets. H&M writes on their website that this collection was “inspired by Le Train Bleu, the elegant sleeper train that ran from Calais.” (Photo sources; H&M)

Report: Pamela Valdez

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Clothing New York City's Homeless LGBTQ+ Youth

In the present year of 2020, the coronavirus has scourged the world, and among those most vulnerable are New York City’s homeless youths, 20%-45% of which identify as LGBTQ+. Deeply sympathizing with their plight, the founders of the menswear fashion label Private Policy sought to aid this downtrodden population.

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In 1990, the documentary Paris is Burning spotlighted the New York City drag ball culture, which was pioneered by the city’s black and Latino LGBTQ community. The documentary was filmed during the AIDS crisis, and many of the drag performers were homeless people who had been disowned by homophobic and transphobic families. Amazingly, members of a historically marginalized group’s profound sense of togetherness resulted in the creation of such an impactful contribution to the fashion world, as well as the mainstreaming of drag performances.

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In the present year of 2020, the coronavirus has scourged the world, and among those most vulnerable are New York City’s homeless youths, 20%-45% of which identify as LGBTQ+. Deeply sympathizing with their plight, the founders of the menswear fashion label Private Policy sought to aid this downtrodden population. Collaborating with the Ali Forney Center, the largest homeless shelter for LGBTQ+ youth, designers Siying Qu and Haoran Li created the project #LoveAli. Private Policy is selling their own version of the traditional “I Heart New York” t-shirt for $80, with the proceeds going towards the aforementioned Ali Forney Center. A prestigious fashion label like Private Policy, which provides genderless clothing for both men and women, showing solidarity with the LGBTQ community is reflective of the social progress made since Paris is Burning. The film’s introduction of drag culture was integral to humanizing gay and trans people, as well as properly crediting them with their fashion innovations. Now, while there is still progress to be made, three decades of activism have led to outright, unabashed support from a plethora of public platforms.

Report: Nia Hunt


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Louis Vuitton Escale Collection

With the release of the Louis Vuitton Escale Collection in late March, the brand went with a colorful spring and summer approach.

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With the release of the Louis Vuitton Escale Collection in late March, the brand went with a colorful spring and summer approach. Despite the hard times that the public, government, and the economy are facing, Louis Vuitton brings us a happy, sunny, and bright pastel color palette to raise our hopes for reaching normalcy by the time we finally enjoy the outside.

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Although consumers are not able to purchase all of the items from the highly anticipated items through the website just yet, you can easily be notified via email. Tie-dye is presumably one of the most popular trends in fashion at the moment. There is no doubt why Louis Vuitton, a highly well known designer brand, would miss out on this trend that is most likely going to transition into the summer. In this collection, you see items such as tote bags with the iconic logo, monogrammed shorts and sunglasses, short sleeved polos, bikini tops and bottoms, and small accessories such as belts, key holders, and bag charms.

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Although the world is currently going through the struggle of a global pandemic, this collection brings us the reminder of what it will look like when we get the opportunity to revisit our normal lives once again. Check out Louis Vuitton’s website to get your hands on these items that will most likely sell our soon. (Photo sources: Official Louis Vuitton Website)

Report: Pamela Valdez


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Designers Making A Splash In Sustainable Fashion

Sustainable is challenging the means of fast fashion. Sustainable brands are not standing by the negative impacts cause by the fashion industry, instead they stand and fight for the positive changes for the environment and people throughout the entire production and supply chain.

Sustainability is a slowly but surely a trend to stay in fashion. To be sustainable in fashion, brands and designers take a look in the human rights, supply chain, production, and how the aftermath affects the environment. Many brands look for ethically sourced fabrics, environmental benefits, and the regenerative properties of fibers and fabrics. Sustainable fashion takes a jab at fast fashion, promoting the longevity of clothes instead of cheaply making clothes for the current hot trends. Sustainability takes part in all aspects of the brand to the consumer.

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Stella McCartney: Brand and designer, Stella McCartney is a pioneer in high end sustainable luxury fashion. Materials the label uses include organic cotton, ethically sourced wool, and recycled textiles/ fabrics. The brand’s 4 main pillar of sustainability includes: Respect for nature: ethically sourced materials and using as many sustainable materials as possible. Respect for people: ensures a positive impact on people involved in the production and supply chain. Respect for animals: promotes cruelty free methods and treats animals and their homes with respect. Circular solutions: using restorative production methods to create new products.

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CHNGE: CHNGE is ethically produced, using sustainable fabrics, and produces carbon neutral clothing. The brand sells colorful t-shirts with impactful messages on current issues. On their website, they mention factories they work with and where they are located. Their tees are made with 100% organic cotton, and they listed the environmental benefits of their production.

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Kotn: Kotn centers around essential clothes made from Egyptian cotton. Kotn provides all information regarding their ultra soft products on their website, including where it was sourced and made. After years of fast fashion and cheaper alternative to cotton, Egyptian cotton was on a decline. Grown only in the Nile Delta, the cotton is finer, softerm and more breathable than the alternatives. As Kotn came to be, they made it a point to work with the farmers and factory workers to create a respectable environment for all. Kotn also believes in traceability, where the customer can see the process of creation.

Reformation: Reformation clothes are effortlessly chic and modern, made for the on the go women. Reformation designs include silhouettes that celebrate the feminine figure, using beautiful and sustainable fabrics. The brand had created their own standards of fibers and fabrics, taking in consideration of water input, energy input, land use, eco- toxicity, greenhouse gas emission, human rights, availability and price. Some of their products are made from recycled fabrics, such as cashmere and cotton, organic cotton, ECONYL regenerated nylon, linen, and such much more.

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Eileen Fisher: Eileen Fisher is another pioneer introducing sustainable fashion way back when. Amy Hall, VP of Eileen Fisher introduced the idea of “Social Consciousness” as a department. It’s role was to raise awareness about 3 fundamental values: Practice business responsible with regards for human rights Guiding products and practice towards sustaining the environment Supporting women to be full participants in society. The Social Consciousness department was designed to target negative impacts and make positive change. To do so, they take into consideration material, chemistry, carbon, and water involved in the creation of the products.

Report: Katie Mok


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KKW Beauty Launches a New Fragrance

KKW Beauty Fragrance announced the launch of KKW x KRIS, the first fragrance collaboration between Kim Kardashian West and Kris Jenner.

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Recently, KKW Beauty Fragrance announced the launch of KKW x KRIS, the first fragrance collaboration between Kim Kardashian West and Kris Jenner. This perfume partnership comes just in time for the holiday and follows several collaborations between Kim and other members of the Kardashian family. "Creating a fragrance together with Kim just in time for Mother’s Day was magical! We’ve talked about doing this for years, so to see our shared vision come to life has been amazing. Kim and I have similar tastes which makes working together a dream; we both wanted a classic, ageless scent that is beautiful and empowering for anyone who wears it and I think this fragrance perfectly embodies that," Jenner said.

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The woody white floral scent is reflected in the bottle's neutral design. "We chose really fresh, light florals complemented by creamy notes that are personal favorites, and it smells exactly like my mom who always smells amazing," Kardashian explained. In response to the coronavirus pandemic, KKW Fragrance will donate 20% of profits from all sales until May 5 to Blessings in a Backpack, an organization that provides food on the weekends to elementary school children across the country who might otherwise go hungry. The fragrance will be available online at KKWFragrance.com on April 15 at 12 p.m. EST.

Report: Amanda Lou

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Tommy Hilfiger's Fall 2020 RTW Collection Is The Line That We Need Right Now.

Tommy Hilfiger revealed their fall 2020 ready to wear collection this week, and we needed it.

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Tommy Hilfiger revealed their fall 2020 ready to wear collection this week, and we needed it. In fact, the collection gave us all ideas of what we can wear while we are all quarantined at home. While many people have most likely adopted the pajamas and sweats dress code, Tommy Hilfiger is hoping to change that. The clothes are cozy, yet fashionable, and are a great transition into the chilly fall weather. The collection as a whole has a Southwestern, Lady Gaga and Bradley Cooper in "A Star Is Born," outdoor music festival vibe. It features plaid and paisley patterns, and a color palate of deep red, blue, and gold-brown. Since this is a fall line, layers and outerwear are prominent as well. This collection is perfect for going to an interview, then relaxing at home, without even having to change. Or for those times in quarantine when you actually feel like dressing up, even though you have no where to be.

Report: Anna Bechtel


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Netflix's Tiger King Unexpectedly Caused A Rise With Animal Print

This quarantine has been a great time to binge watch the new Netflix docuseries Tiger King: Murder, Mayhem, and Madness.

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This quarantine has been a great time to binge watch the new Netflix docuseries Tiger King: Murder, Mayhem, and Madness. The show gives a look of the personal feud between private zoo keepers Joe Exotic, the owner of G.W. Zoo, and Carole Baskin, the CEO of Big Cat Rescue. The show is riddled with exotic cats, alleged murder, gun loving hillbillies, and a mix of colorful fashion. Animal print has already been in trend, but not like this. Animal print was the statement piece as we are used to. The show has so many fashion statements, from cat prints to sequins, or an overwhelming combination of both.

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Carole Baskin is introduced dressed in a pink tie-dye shirt with hints of cheetah print all over. Her house is filled to the brim with cat prints: cups, vanity tables, rugs, curtains. Her entire closet has some sort of cat print. Wearing cat prints is what she calls her “uniform.” Even her luggage is cat print! One of the viewers first introductions to Joe Exotic is him laughing, showing his mullet. Almost all his shots were with him and a tiger. His western take on fashion is filled with animal print button downs, sequins, and neon eyeliner. This seven episode true crime docuseries was to address the loud drama surrounding Joe Exotic and Carole Baskin. Unexpectedly, the fashion was what stole the show. Animal print has been on rise yet again as if it already hasn’t been the hottest trend.

Photos via Netflix.

Report: Katie Mok


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CFDA Cancelled NYFW Resort 2021 In Midst of COVID-19 Pandemic.

Based on the current developments on the pandemic, the CFDA made the decision to cancel the New York Fashion Week Resort 2021 collection.

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Based on the current developments on the pandemic, the CFDA made the decision to cancel the New York Fashion Week Resort 2021 collection. Currently, New York is heavily hit with COVID- 19 cases, leading the country positive- tested cases. The Resort 2021 collection was originally scheduled for the week of June 6th. The CFDA “strongly recommend and urge designers not to show their Resort Spring 2021 Collection.” Along with the cancellation of the NYFW Resort 2021 cancellation, the CFDA decided postpone the June Men’s show and are working with tradeshows to align future dates. “The CFDA remains respectful of everyone’s priorities during this time. First and foremost protecting the health and wellbeing of our teams and ourselves, and stabilizing business operations.” Lastly, the CFDA and Fashion calendar will not be publishing a resort schedule.

Report: Katie Mok


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Rihanna’s Latest Savage X Fenty Collection

We may still be waiting for Rhi to drop the album, but she at least has all of our lingerie desires covered this season with her new April SS20 Savage X Fenty collection.

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We may still be waiting for Rhi to drop the album, but she at least has all of our lingerie desires covered this season with her new April SS20 Savage X Fenty collection. As always, Savage X Fenty features the best quality bras, bralettes, panties, slips and more at affordable prices. The latest collection is turning heads with the brand’s global ambassador, Normani, and a group of models posing in the dreamy rainbow ombre star print, lilac colored lace, and the stylish “Flock U” lace.

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There is a little bit of something for everyone, no matter the occasion, style, or body type. We’re always looking to support women owned businesses, especially for our goddess Rihanna. We’ll even let the delayed album drop slide for now. If you’re looking to spruce up your underwear collection, the new campaign is sexy, comfortable, size-inclusive and affordable. All of the new pieces are available for purchase online at https://www.savagex.com/featured/normani.

Report: Libby Ayers


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The Iconic Looks of Transgender

In just the past few years trans people have revolutionized the fashion industry by making runways more inclusive spaces. Trans visibility in fashion is epitomized through the rising careers of trans models, several of whom are trailblazers in their craft.

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With the growing media representation of trans people, International Transgender Day of Visibility is an annual event that only increases in societal relevance with each passing year. In just the past few years trans people have revolutionized the fashion industry by making runways more inclusive spaces. Trans visibility in fashion is epitomized through the rising careers of trans models, several of whom are trailblazers in their craft.

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Male model Krow Kian’s blossoming career is deeply intertwined with his relationship with the trans community, as he regularly receives praise from inspired trans youth, and in turn he strives to remain a positive representation for them. Valentina Sampaio was the first openly transgender model to be on the cover of Vogue Paris, as well as the first transgender model for Victoria’s Secret—a company that previously refused to hire transgender models. Andreja Pejic, renowned for her androgynous look, was the first trans model to book a cosmetic campaign, and Chella Man is the first deaf, transgender man to be signed to a major modeling agency.

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While trans representation in fashion and beauty has come a long way, there is still progress to be made. Dissatisfied with the white, cisnormative images of trans people, artist Texas Isaiah had his own unique way of celebrating International Transgender Day of Visibility. Collaborating with the Marsha P. Johnson Institute, Texas Isaiah created “Every Image is a Blessing”, a stylized photographic collection of 11 black transgender, gender-nonconforming, and nonbinary artists, musicians, and activities.

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The project served the purpose of showcasing black trans people in as they see themselves rather than how they are perceived by others. Texas Isaiah felt that mainstream images of trans people ignore their true struggles, so he sought to create images that were more truthful while still hopeful. The aforementioned models are important contributors to positive trans representation, but portrayals of trans people’s natural beauty are just as significant.

Report: Nia Hunt


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The Fashion Industry Responds To The COVID-19 Crisis

The fashion industry has also had to make adjustments. Their hot new product? The surgical mask.

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Due to the spread of coronavirus, or COVID-19, everyone has been advised to self-quarantine in their homes. Businesses have had to make several adjustments. Restaurants are only doing takeout, supermarkets can only let in a few people at a time, and people are having meetings on Zoom. The fashion industry has also had to make adjustments. Their hot new product? The surgical mask.

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Since people have been advised to wear masks when they rarely go out in public, this has started to lead to a shortage. Designer Christian Siriano recently announced that he will be making masks to help with this issue, and several other brands and designers have followed. Siriano announced this with a tweet to New York Gov. Andrew Cuomo's statement that if anyone could make masks, Cuomo would fund it. Siriano said that his full team was in their homes and available to help. Siriano then received a pattern and then delivered a similar fabric to each of his employees. Siriano's studio was deemed an essential business, and was then turned into a mask assembly line, with each employee standing six feet apart.

Report: Anna Bechtel


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Sustainable fashion : Reuse - Recycle - Reimagine - What is sustainable fashion?

Fashion is one of the most polluting industries in the world and will only continue to increase.

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Fashion is one of the most polluting industries in the world and will only continue to increase. When consumers online shop and add items to their cart, the only thought in their mind is the excitement for when the package will come in and tracking the order as soon as possible. When pressing confirm order, what some don’t understand is that workers will undergo awful conditions to make sure every customer receives their items. There is little knowledge that people know about how sustainable the production of our everyday clothes, accessories, and shoes are made.

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Too many companies either overproduce and sell too much of the same product when trends come and go every season, which eventually reside in landfills. They don’t understand the impact that they are creating on supply chains. Some brands have started to make clothes more biodegradable but for those who don’t, these clothes that don’t break down as easily sit in piles of millions of other clothes. H&M is now sharing publicly the country in which production is taking place, the number of workers that are in the factory, the names of these factories and addresses, as well as where the garments from their company are made.

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Rent the Runway is helping tackle this issue. This ‘Designer Rental Subscription’ sounds strange at first, but it is a rental store and site in which you can actually rent designer dresses, shoes, shirts, accessories and anything you can think of for 4-7 days. Patagonia, claimed as the “Gucci of outdoor wear” preaches an anti-fashion environmental message. Patagonia has taken over 90 million bottles from these landfills. From their one billion dollars in revenue each year, they use a percentage of these sales to donate towards the “earth tax.” There are companies that; don’t exploit children laborers in factories, increase their quality in clothing by not destroying the environment and have created products to last season after season. There is a higher price tag when you buy, but saving money towards this is not only worth it in the long run for you, but is a small step towards the environment.

(Photo Source: Businessoffashion.com, nytimes.com, Forbes.com)

Report: Pamela Valdez


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Retail Stores Face COVID-19

How retail stores are facing closures and surviving via e-commerce - barely.

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As the infectious COVID-19 continues to spread throughout the world, millions are being affected including families, the stock market and businesses. Some of the most popular and famous retail stores such Macy’s, Kate Spade, Coach, Victoria’s Secret, Apple, Urban Outfitters and more. Facing closures, changing certain policies and suspending returns, have all been some of the consequences faced by these major companies due to the coronavirus. It may be weeks, or even several months before stores will be able to open up once again. This raises the question, how will these stores survive via online shopping during this?

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Retailers have been offering free delivery fees and raising their online sales to increase the attention of everyone at home with nothing much to do. Companies have even made the most of this pandemic by creating positive headlines for these sales such as the multi-channel retailer Missguided, “Plans that aren’t cancelled: Taking selfies in new clothes.” For those who own small businesses who cannot move to ecommerce, are still offering pick-ups for customers, no restaurant dining, and home deliveries. No one is sure of how soon the public will be able to return back to their previous lives of going out. For now, this remains as the new “norm” as this pandemic continues to affect thousands.

(Photo Credit: RetailTouchPoints.com, WGNTV.com, ABCNews.go.com)

Report: Pamela Valdez


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19 Women-Owned Small Businesses to Follow

In the midst of influencers, department stores, fast fashion, and big beauty brands, it can be easy to forget how important it is to support small businesses.

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In the midst of influencers, department stores, fast fashion, and big beauty brands, it can be easy to forget how important it is to support small businesses. They help shape and support our communities, and put more focus on the quality and craftsmanship of their products. The Small Business Association states that independent businesses can help reduce unemployment rates, and estimates that “small business owners create two out of every three net new jobs in the U.S, [which could increase] if consumers shifted just 10 percent of their business to local organizations.” Next time you are about to buy something from a large corporation, take a moment to think how you could be supporting these 19 (women-owned!) small businesses instead.

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5 Beauty Brands Helping People During the Coronavirus Pandemic

With the coronavirus going around and putting people’s lives at risk, beauty brands are taking the initiative to give back to people in need during the pandemic.

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With the coronavirus going around and putting people’s lives at risk, beauty brands are taking the initiative to give back to people in need during the pandemic. For the next 30 days, clean skincare brand Farmacy would be donating 10,000 meals a day to Feeding America, the nation's largest hunger relief organization. With a shortage of surgical masks in hospitals and urgent care clinics, The Crème Shop pledged to donate N95 masks to customer and hospitals running low on supplies. LVMH, which owns Dior, Fenty, and Sephora would be using their perfume factories to produce hand sanitizer. It would then be distributed to French health services and hospitals for free. The French beauty brand, L’Occitane announced that they would send their hand creams to hospital to help with dryness caused by constant cleaning for nurses and doctors. L’Oréal announced their initiative early last week. Their initiative includes using their factories to produce hand sanitizer and distributing it to the authorities. Their skincare brand, La Roche Posay will be providing hand sanitizers to partner French pharmacies, hospitals and care homes. While their haircare brand, Garnier will be supplying free hand sanitizer to European food distribution customers to help protect their employees and customers from the virus. They will also be donating 1 million euros to their non-profit partner organization, which will work to offer essential hygiene kits to social workers, volunteers and beneficiaries.

Report: Amanda Lou


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