KKW Beauty Launches a New Fragrance
Recently, KKW Beauty Fragrance announced the launch of KKW x KRIS, the first fragrance collaboration between Kim Kardashian West and Kris Jenner. This perfume partnership comes just in time for the holiday and follows several collaborations between Kim and other members of the Kardashian family. "Creating a fragrance together with Kim just in time for Mother’s Day was magical! We’ve talked about doing this for years, so to see our shared vision come to life has been amazing. Kim and I have similar tastes which makes working together a dream; we both wanted a classic, ageless scent that is beautiful and empowering for anyone who wears it and I think this fragrance perfectly embodies that," Jenner said.
The woody white floral scent is reflected in the bottle's neutral design. "We chose really fresh, light florals complemented by creamy notes that are personal favorites, and it smells exactly like my mom who always smells amazing," Kardashian explained. In response to the coronavirus pandemic, KKW Fragrance will donate 20% of profits from all sales until May 5 to Blessings in a Backpack, an organization that provides food on the weekends to elementary school children across the country who might otherwise go hungry. The fragrance will be available online at KKWFragrance.com on April 15 at 12 p.m. EST.
Report: Amanda Lou
At the rise of Covid-19 many of us first questioned the timeline of fashion week and would we see the regular calendar continue - the question weighed over many of us for months! It was refreshing to see design houses and designers across the globe take advantage of the uncertainty and plow into production mode - thus my interest in Jerri Reid New York - The Black Designer based in Brooklyn New York wow’d instagram with his latest collection paying homage to the Black Is King film which debuted earlier this year in July. I was taken aback at quick of a turn round the young designer produced and released his well crafted designs reflecting some of the films most memorable moments.