5 Beauty Brands Helping People During the Coronavirus Pandemic
With the coronavirus going around and putting people’s lives at risk, beauty brands are taking the initiative to give back to people in need during the pandemic. For the next 30 days, clean skincare brand Farmacy would be donating 10,000 meals a day to Feeding America, the nation's largest hunger relief organization. With a shortage of surgical masks in hospitals and urgent care clinics, The Crème Shop pledged to donate N95 masks to customer and hospitals running low on supplies. LVMH, which owns Dior, Fenty, and Sephora would be using their perfume factories to produce hand sanitizer. It would then be distributed to French health services and hospitals for free. The French beauty brand, L’Occitane announced that they would send their hand creams to hospital to help with dryness caused by constant cleaning for nurses and doctors. L’Oréal announced their initiative early last week. Their initiative includes using their factories to produce hand sanitizer and distributing it to the authorities. Their skincare brand, La Roche Posay will be providing hand sanitizers to partner French pharmacies, hospitals and care homes. While their haircare brand, Garnier will be supplying free hand sanitizer to European food distribution customers to help protect their employees and customers from the virus. They will also be donating 1 million euros to their non-profit partner organization, which will work to offer essential hygiene kits to social workers, volunteers and beneficiaries.
Report: Amanda Lou
At the rise of Covid-19 many of us first questioned the timeline of fashion week and would we see the regular calendar continue - the question weighed over many of us for months! It was refreshing to see design houses and designers across the globe take advantage of the uncertainty and plow into production mode - thus my interest in Jerri Reid New York - The Black Designer based in Brooklyn New York wow’d instagram with his latest collection paying homage to the Black Is King film which debuted earlier this year in July. I was taken aback at quick of a turn round the young designer produced and released his well crafted designs reflecting some of the films most memorable moments.