Jacquemus Debuts His Latest Collection, “L’Amour”

Since the outbreak of Coronavirus, many fashion brands had to consider how to proceed operations when runway shows were temporarily put on hold. This led to industry-wide investigation into brands’ sustainability efforts and activism platforms, of which quite a few were criticized for. Although some fashion weeks have been cancelled and designers announce their own plans for collection calendars, there are a select few that are able and continue to do shows in person. One of the brands happens to be Jacquemus, who on July 16 debuted the collection, “L’Amour.”

Incorporating both menswear and womenswear, the show was held in a field of wheat just outside Paris in Us with the walkway winding through the fields. Invited to this exclusive event included close friends, family, and even editors, who all abided by the universal six-feet apart rule. The collection itself features the staple neutral palette Jacquemus has become known for, adorned with the strappy details that have been seen in past collections. It also showcased summer staples such as crop tops and midi skirts. The menswear of the show had similar hues and prints, reflective of their motive to be more sustainable. In doing this, Jacquemus has been able to slow down the process of making both menswear and womenswear for their team and reduce shows overall. The majority of the in-person fashion events were held in Milan, as the only other Parisian designer to hold a live show was Olivier Rousteing for Balmain.

The location for “L’Amour” has drawn similarities from Jacquemus’ Spring/Summer 2020 collection “Coup de Soleil.” This collection was also in a field, but full of lavenders, a touch that has defined a part of what makes Jacquemus the way it is. With simple, but universal designs in a mostly neutral palette and the occasional color, the brand’s designs have become popular among celebrities, influencers, and fashion lovers alike. Not only are their designs popular, but Jacquemus’ efforts when it comes to activism are also praised. Vocal during the recent Black Lives Matter events, Jacquemus has put themselves up there as a brand that is willing to fight for the cause and will continue to do so. A living aesthetic in itself, combined with its focus on being conscious about the world has helped Jacquemus become the brand it is today, and will continue to rise as the years go on.

Photo Credit: Hood Couture Mag, Galerie Magazine.

Report: Charlene Piccio

Masculine While Feminine

French womenswear designer Simon Porte Jacquemus has ventured outside of his comfort zone by branching out to men's fashion. Not only will he be designing clothing for a different gender, but he will also be diverting from the more extravagant styles that defined his female garments. Jacquemus understands that menswear prioritizes utility above fashionability, as exemplified by his own wardrobe. Dating back to his humble beginnings as a farm boy in southeastern France, his own everyday wear has since often consisted of casual articles of clothing like ragged hoodies, unbuttoned shirts, and baggy shorts. Now, he has translated his personal style into a menswear line dominated by rolled-up shirts and cozy hoodies.

Jacquemus added one more personalized touch to his new male fashion: his own gayness. Despite the emphasis on durability, he has been rather liberal with his use of floral patterns and bright colors for his clothes. These design choices are simultaneously reflective Jacquemus’s own tastes while, intentional or not, defiant of toxic masculinity. This new line has the potential to set a trend, as it is respondent to men’s typical shopping habits while tacitly encouraging consumers to embrace their femininity. Better yet, Jacquemus’s menswear may prove that masculinity can be colorful and flowery.

Photo credit:

https://hypebeast.com/2020/7/jacquemus-menswear-collection-masculinity-design

Report: Nia Hunt

Bella Hadid Stars in FaceTime Campaign for Jacquemus' SS20 Collection

During these difficult times of being quarantined and social distancing, it’s time to be more creative then we’ve ever been. This includes the Simon Porte Jacquemus, French fashion designer and founder of Jacquemus fashion label, who won’t let a little distance slow him down.

Bella Hadid, supermodel, starred in his new campaign for his SS20 Collection, which was shot over facetime by photographer Pierre-Ange Carlotti. The campaign includes a handful of shots with Hadid dressed in multiple pieces from the Jacquemus SS20 Collection. With no hair or makeup artists, along with this all being shot from facetime, it gives this campaign a unorthodox, yet fresh and new feeling. Hadid responded well to this new kind of campaign. She posted the photos to her instagram, leaving the comment “Best few hours… Reconnecting.” Carlotti also responded well to the campaign, by posting the photos on instagram and commenting “when Bella calls.” Lastly, Jacquemus seems to be the most excited about the campaign. He also posted some of the photos on instagram and commented “SO HAPPY TO SHARE WITH YOU.”

Hadid showcased items from Jacquemus spring collection that debuted last June, in celebration of the designers 10-year anniversary. Items include a white suit with a green bra underneath and blue sunglasses, a yellow ultra crop top with green bottoms, and blue collared bodysuit, Hadid even posed nude with Jacquemus bags.

Jacquemus continues to be a front runner when it comes to innovative, fresh and new ideas and he has yet to fail us when it comes to this campaign. Who will be next to campaign on facetime to promote their new collection?

Photo Credit: Jacquemus Instagram

Report: Alycia Williams

Simon Porte Jacquemus: Growing up in the French Countryside

Born on January 16th, 1990 in Salon de Provence, France, Simon Porte Jacquemus was seven-years-old when he cut a skirt for his mother out of a linen curtain. Being the founder and designer of his very own label, Jacquemus, life wasn’t always as glamorous as what you see on the runway. Before his RTW collections, he moved out of his parents house at eighteen to Paris in order to pursue his dreams in the fashion industry. Simon was studying at a French school for fashion, when he already had thoughts about a collection he wanted to release. This was going to be a brand of his own and he set to release this at nineteen. Unfortunately, a month later, his mother passed away and left him in a state of confusion and where he would go on with his life from now. Simon told AnOther Magazine that, “My brand would be named after my mother’s maiden name, Jacquemus, and designed for the girl my mother was.” This was how the charming and playful French brand was born.

He launched his first collection. In order to get his clothes more coverage, he encouraged his friends to wear his collection during Vogue’s Fashion Night Out. He was walking through a flea market in Paris where he met a seamstress who offered to make him a skirt. He asked if she could make it for 100 and he was back with the materials, and fabric of how he envisioned a skirt for his first collection. His clothes consisted of simplistic fabrics and details that were not over the top with effortless prints and he has since continued this into his brand now.

He dedicated his Resort 2016 collection as well to his mother and has her name, Valérie, written on his moodboard for new pieces in order to capture her style and imagine her wearing these pieces. Jacquemus has taken the fashion world by storm and his brand has become synonymous with happiness, childhood memories, France, the beach, summertime, and sun. Simon Porte Jacquemus continues to lead his designer collections by leaving a story in everything he makes for his mother. This is all for Valérie.

(Photo sources: Pinterest, WMagazine, and Instagram)

Report: Pamela Valdez

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