Morphe's Newest Venture, Morphe 2 is Teaming up with D'Amelio Sisters, Charli and Dixie
Morphe's Newest Venture, Morphe 2 is Teaming up with D'Amelio Sisters, Charli and Dixie
Mega beauty brand, Morphe Cosmetics, has officially announced their newest collaboration with Tik Tok stars Charli and Dixie D’Amelio. Morphe 2, the sister brand aimed for teens and adolescents, will be debuting the D’Amelio sisters in their new campaign on July 30th.
Charli, who is best known for her dancing, and Dixie, who recently debuted her first single “Be Happy”, are seriously all over Tik Tok, and now the beauty industry! With the D’Amelio sisters having millions of followers on Tik Tok, Charli with 74.3M and Dixie with 31.4M, it’s a great marketing tactic to get these two Tik Tok sensations on board with the growing cosmetic brand. The line will consist of easy to apply makeup products such as jelly eye shimmers and foundation tints. These products are perfect for the young teen learning how to apply makeup, or honestly for any age appropriate Gen Z going for the natural look.
This is the first step Morphe 2 is making, and rather a big step I might add. The D’Amelio sisters have a following that continuously grows, and with the hope of their fans taking part in the new collab, Morphe 2 featuring Charli and Dixiei may easily be a hit. With their campaign being known as, “Light, Multipurpose Makeup”, it’s safe to say that Morphe 2 is wanting their customers to feel beautiful with their natural face. I don’t think we’ll find any caked faces or smokey eyes in the Morphe sub-brand.
I know almost every celebrity, or influencer, thinks they can become a makeup mogul, but I think this collaboration is a great opportunity to teach young girls (and boys) to feel comfortable in their skin. Makeup is to enhance the beauty that you were born with, and I hope Charli and Dixie continue to be a positive influence for Generation Z. You can find all the information for the campaign here.
Photo Credits:
https://www.dazeddigital.com/beauty/head/article/49879/1/charli-and-dixie-d-amelio-team-up-with-morphe-on-a-new-make-up-brand
https://www.insider.com/charli-dixie-damelio-makeup-morphe-date-products-line-2020-7
https://wwd.com/beauty-industry-news/beauty-features/charli-dixie-damelio-morphe-1203682213/
Report: Kaitlin Gallagher
To Brands and Influencers, Do More Activism on Your Platform.
As more speak out and try to combat today's issues, there's one thing to be noted: you can can always improve and do better on your activism.
Multiple protests throughout the United States, and now the world, have erupted due to George Floyd’s murder. With a protest in almost each state and horrendous police response being recorded, it’s hard to avoid the social issues being brought up more prominently. It’s important to be aware and actively contribute to fighting against them, but there’s a certain demographic that especially needs to make their activism known: brands and influencers. The amount of followers and power they possess could be a great tool in increasing awareness, but only if they do it proactively.
Brands of prominence have stepped up and committed to the cause of fighting racial injustice. Glossier announced they will be making a $500,000 donation to various organizations such as Black Lives Matter and the Marsha P. John Institute, and plan to give out $500,000 worth of grants to black-owned beauty brands. Jacquemus has actively been using their Instagram to create posts about the protests and Black Lives Matter and have been sharing ways in which to support black-owned businesses. Rent the Runway announced they will donate $1 million to black designers, with a $100,000 donation to the Black Vision Collective and NAACP, as well as a 15% commitment to black talent. With these well-known names making strides for activism, can other brands follow lead and improve? The answer is yes.
Chanel has posted support and a commitment to more diversity, but has not donated or provided resources. Considering that they once staged a runway show as a “protest” with models flaunting posters, why couldn’t they contribute in real life? Louis Vuitton drew criticism after not responding, but it was only after one of their designers, Virgil Abloh, was called out for donating a small portion that they finally released a video committed to making a change for Black Lives Matter. Marc Jacobs was one of the brands that had their stores vandalized and destroyed, but all they have done was explain they can replace material things, but not a black life. Although it’s great they made this comment, other brands have proven more can be done past performative activism for the sake of looking like they care.
Influencers of social media have the power to evoke change as well. Jackie Aina has been very vocal about business silence, and has called out Fashion Nova, Pretty Little Thing, and similar brands for profiting off black culture, but not doing anything to contribute to the activist cause. She has even posed a challenge to brands to list how many black employees they have, specifically in roles of leadership. If some influencers have the power and fanbase to drive change, all others should do the same.
Everyone should be a constant activist for the racial injustice and other social issues that have troubled society. But no matter how much activism you do, you can always do better. Educate yourself, read up on history, listen to people’s stories. Make your activism intersectional and never-ending.
Photo Credits: Normani, Nelly London, Marc Jacobs, Jackie Aina.
Report: Charlene Piccio
Influencers Hold Over the Marketing World
In world influencers are the next versions of celebrities. From nano-influencers to mega-influencers, they each build a brand and a loyal following that is being used by all industries but mainly fashion. When it comes to the industry, many companies heavily rely on influencer reviews to reach the social media generation. Most consumers are more likely to purchase an item from a word of mouth review than an advertisement.
In today’s world influencers are the next versions of celebrities. From nano-influencers to mega-influencers, they each build a brand and a loyal following that is being used by all industries but mainly fashion. When it comes to the industry, many companies heavily rely on influencer reviews to reach the social media generation. Most consumers are more likely to purchase an item from a word of mouth review than an advertisement.About 86% of companies are going to dedicate a portion of their budget to influencers.
Example Rihanna’s Fenty Beauty line. Rhianna is a big named celebrity yet many wouldn’t be so likely to just go and buy her product. So her public relations team will send out boxes of the products to select beauty influencers to get them to do a review on the products. The consumer would then tune into their favorite influencers and would get to have an idea of what it would look like on someone that looks like them. See influencers became a big part of the marketing system because of the allure of relatability. When it comes to the use of social media, B2B businesses mainly use Facebook by 89%, Twitter by 75% and LinkedIn by 81% and Instagram is only used at only 33%. When you see someone like you trying something and liking it you are most likely going to want to buy the product as well. Many influencers also decided to purchase the products themselves so that they can keep that trust between them and their audience. When it comes to which social media platform is important, 79% find Instagram important for their influence marketing campaigns. Authentcity is what is selling these products.
Fenty Beauty PR Box - Pintrest
Jackie Ania Review - Plat4om.com
Report: Maya Howard
At the rise of Covid-19 many of us first questioned the timeline of fashion week and would we see the regular calendar continue - the question weighed over many of us for months! It was refreshing to see design houses and designers across the globe take advantage of the uncertainty and plow into production mode - thus my interest in Jerri Reid New York - The Black Designer based in Brooklyn New York wow’d instagram with his latest collection paying homage to the Black Is King film which debuted earlier this year in July. I was taken aback at quick of a turn round the young designer produced and released his well crafted designs reflecting some of the films most memorable moments.