Why Gucci's New Collection Will Brighten up Your Summer

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Even in the uninterrupted unsteadiness of today’s social and political climates, the tendency of the Gucci brand to keep us on our toes remains tireless. With their unique patterns and edgy couture style, it is no wonder we are constantly swooning, practically begging for more.

The fascination continues when considering their latest collection titled “Towards the Sun” designed for men and women. The reason this line compels us so is the traditional color palette having been magically transformed for the upcoming solstice, while having no effect on the spunkiness and luxuriousness that we’ve come to expect from Gucci.

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Pastel based and beaming with an infectious luminosity, the new “Towards the Sun” collection for Women features beautiful yet more simplistic pieces created specifically for the warmer weather that will soon surround us.

The collection takes on classic silhouettes of bags, shoes, and accessories and complements them with new colors, including gentle shades of blue, green and pink, with final products that are somehow no less subtle than the ones we would normally attribute to the iconic brand.

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While the color palette might present itself as tame, it is no less exhilarating. Timeless patterns are revived with softer hues while fresh patterns emerge that simultaneously maintain the brand’s originality and uniqueness and add an essence of sunny retro.

Though the male counterpart of this collection does not house the same quantity of pastel-forward inventory, a retro ambiance still radiates from the products, offering a different type of sensation for summertime. Featuring pieces with warm yellows and patterns of pink peonies, the men’s collection is no stranger to taking fashion a little more “towards the sun”.

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Gucci could not have graced us with this collection at a more perfect moment in time. With spring in full bloom and the summer season quickly approaching, the bright colors and relaxed prints will no doubt complete your wardrobe by contributing an undeniable glow.

*all photo credit can be attributed to Gucci's direct website.

Report: Alexandra Donnelly

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