Browne and Sumney

The sudden worldwide shift to Digital Fashion Weeks has engendered confusion and ambivalence among designers and fashion brands, particularly in regards to the content of their promotional videos. The general conflict has been whether such videos should be visually appealing presentations or explorations of the inner workings of these fashion labels. Thom Browne appears to have chosen the former, as his newest video is that of musician Moses Sumney performing while wearing a white sequin wrap skirt from the upcoming Spring 2021 collection. Despite this video’s minimalist setting, Brown has striven to create a project that embodies innovation and artistry.

Sumney became acquainted with Browne at the 2018 Vanity Fair Oscars after-party while wearing a skirt suit by the designer. They developed rapport with each other over the course of several more fashion events, leading Browne to then propose his film idea to Sumney. Sumney, enamored with the 1924 Olympics-style skirt, eagerly agreed to the project—on the caveat that he would direct it.

Sumney’s involvement with the film perfectly complemented Browne’s grand artistic vision, as he brought local talent to a major fashion brand. He recruited a film crew in Asheville, including a personal friend debuting as a producer. Sumney comes from a humble background himself, and therefore he understands the struggle of navigating the glamor and exclusivity of the fashion industry while underprivileged. By employing a local film crew, he hopes to encourage major brands to extend opportunities to lesser-known creators.

Sumney also ponders the cultural implications of a black man proudly outfitted in high fashion especially during a time of such racial tumult. He contrasts his statuesque black body gleaming in the spotlight with the toppling of statues that deify America’s racist historical figures. Sumney admires the film’s subtle brilliance and gladly anticipates the discussion of race that will undoubtedly arise from audiences after viewing the final product.

Photo credit: https://www.vogue.com/article/moses-sumney-thom-browne-film

Report: Nia Hunt

The Power of The Digital Space

The digital space is slowly, but surely changing our societal traditions. Now that COVID-19 is in the picture, some of these changes might be for the better. For people who are not familiar with the term “brick and mortar”, it is the presence of physical buildings, such as stores, factories, offices, etc. Prior to the pandemic, some brick and mortar stores were struggling financially due to the rise of online shopping. With some malls being closed due to social distancing, many stores will struggle to stay open because they are not generating the necessary revenue to survive this economic crisis. For instance, “J.C. Penney filed for bankruptcy after years of decline and debt”, tweeted @business. Brick and mortar stores depend on traffic and without that it is almost impossible for them to survive.

Surprisingly, in today’s society everyone does not prefer to shop online. There is a nuance to physically shopping in stores, like the ability to try on clothes to make sure that they fit, which online shopping does not offer. Despite that, most people still prefer to shop online. This generation is what some people would consider a “microwave generation” because we prefer to have everything instantly. Online shopping falls in line with this theory because you can make purchases immediately and you do not have to worry about large crowds or long lines.

There are more perks shopping online than in the stores. In many cases, retailers offer broader selections and more deals online. A big part of shopping is finding the best deals, which comparatively brick and mortar stores do not have. Brick and mortar stores have fallen behind because they are unable to offer anything that will set them apart from online shopping.

While brick and mortar is dying, live streaming has become more popular than it already was. Usually, concerts and festivals would be right around the corner. Since those things can not happen, artists have turned to Instagram and Facebook live to hold virtual concerts, the most popular being the battles. These live battles have caused artists’ streams to increase at a rate no concert would be able to do. With so much free time, people are more open to listening to artists they never heard of or cared for, which artists have taken advantage of.

Platforms like Hulu, Netflix, and Prime Video have also seen another spike since the beginning of the pandemic. With movie theaters being closed, many people have turned to these streaming platforms. While most movies and tv shows on these platforms are not new, they do have some original films that have competed with movie theaters and cable in streams. For example, Netflix has produced films like Tiger King, Money Heist, When They See Us, and Orange Is The New Black. The digital space is in the process of redefining the social world. Change is inevitable and now that we’re in the middle of a pandemic, change might come quicker than expected.

Report: Brionna Thompson

The Summer of Virtual Fashion Weeks

This summer, Europe’s most prestigious fashion events will be joining the rest of the industry’s temporary relocation to online platforms. Paris, Milan, and London Fashion Weeks have each announced the different ways in which they will be transporting their awe-inspiring shows to digital media. Interestingly enough, the sudden and mandatory switch to online spaces has actually compelled each Fashion Week to present their collections more creatively.

Going digital for the first time, London Fashion Week aims to be inclusive of both industry professionals and everyday fashion enthusiasts by making their shows accessible worldwide. As a result, this will also be the first London Fashion Week that merges womenswear and menswear, creating a gender-neutral showcase that will be less wasteful than those of previous years.

Following London Fashion Week is Milan Digital Fashion Week, which will be available through the National Chamber of Italian Fashion’s website cameramoda.it, as well as their many social media accounts. To further immerse viewers in the Fashion Week experience, there will be additional online features, including masterclasses and webinars led by industry experts. Remaining mindful of the pandemic, Milan Digital Fashion Week is an extension of the “China, We Are You With You” initiative, which began in February as a means of remotely keeping Chinese citizens who were unable to travel to this year’s event updated on its affairs.

Lastly, Paris Fashion Week will debut its new video format on July 9 through July 13. This Fashion Week is more traditional than the previous two, however, as the focus is more on the adherence to industry conventions and the display of collections rather than any digital innovations. Nonetheless, even this devotion to Fashion Week customs has the potential to elicit creative ideas for making audiences feel as though they are attending the grand event in person. Paris Fashion Week has yet to confirm its schedule or featured brands, but the fashion capital of the world will never fail to dazzle audiences during its most significant week, regardless of venue or format.

Report: Nia Hunt

Retail Therapy - The Myth Has Become Reality

As a result of the Coronavirus pandemic, some of our favorite beauty brands and retailers are temporarily closing their stores to help prevent the virus from spreading. While in-store shopping is no longer available, many brands are still offering online services, as it is virtually impossible for the virus to survive throughout transit. If you suffer from anxiety and depression, experiencing higher levels during these challenging times is common. As it turns out, a little retail therapy is a proven way to help combat these issues.

According to Psychology Today, online shopping can provide a sense of relaxation and escape, as it is a mindless and calming activity. Another study from the Journal of Consumer Psychology notes that retail therapy can be beneficial in providing a sense of control and stability when you feel like you have no control over your environment. A handful of brands are even offering incentives to stay safe and socially distanced during these times such as free shipping. Many department stores, including Macy’s and Bloomingdale’s, closed their stores and are continuing with online services, and are still providing their employees with benefits and regular pay. Also, many beauty brands such as Glossier, Kiehl’s, Benefit Cosmetics, and many others are implementing the same policies. When engaging in retail therapy, supporting companies that ensured the health, safety, and security of their employees can help them to lead by example of what it means to protect employees during the current unforeseen circumstances the world is facing, and also for the future.

Report: Libby Ayers

---