Pull Up for Change: Beauty Brand Transparency
Sharon Chuter, the founder and CEO of UOMA Beauty, is telling brands to PULL UP! Launching the Pull Up or Shut Up challenge, Chuter asks that beauty brands be transparent about their diversity in corporate offices. Brands are now taking to their social media to reveal their percentages of black people with corporate or leadership positions.
Companies all over the country have been showing their support for the protestors, standing on the side of justice for George Floyd, Breanna Taylor, and many of the lives lost to police brutality. Some posted statements or blacked out their pages for #BlackoutTuesday using their social media platforms to show where they stand. Sharon Chuter, the founder and CEO of UOMA Beauty, is asking for the receipts! Launching the Pull Up or Shut Up 72-hour challenge, Chuter demands that beauty brands that have publicly supported the Black Lives Matter movement be transparent about their diversity in corporate offices. If they cannot “pull up” she wants brands to retract their statements. The mission of the challenge is to bring awareness to the underrepresentation of black people in corporate, more specifically leadership positions. As a part of this challenge, Chuter asks consumers not to purchase anything from their favorite beauty brands until they release its numbers of black employees.
As a result of this challenge, many brands have pulled up with their percentages. UOMA, The Crayon Case, Mented, and Makeup Addiction have reported that they are 100% black! Other brands like CoverFX and Versed have revealed that they employ less than15% of black employees with corporate or leadership positions. This challenge forces companies to take accountability for their hiring practices. CoverFX plans on using the remainder of its 2020 social budget working with Black, Indigenous, and other people of color influencers and creators in hopes to diversify their company.
For more details about this challenge and the brands who have participated check out this link:
https://www.instagram.com/pullupforchange/
Photo Credits: @pullupforchange, coverfx.com, UOMA.com makeup addiction.com and Refinery29
Report: Lauren Tucker
Black Activism in the Fashion World
Being a black woman herself, Rihanna is all too aware of the systemic injustices that surround and impact her. Thus, using her power and influence, she has taken the initiative to aid those fighting for racial justice.
Pop culture icon and Savage X Fenty founder Rihanna wrote a heartfelt Instagram post voicing her profound sorrow at the murder of George Floyd. Rihanna also made sure to remind her audience of Ahmaud Arbery and Breonna Taylor, two other recent victims of racist police brutality. Being a black woman herself, Rihanna is all too aware of the systemic injustices that surround and impact her. Thus, using her power and influence, she has taken the initiative to aid those fighting for racial justice.
Soon after Rihanna poured her heart out to the public, Savage X Fenty’s Instagram announced the donation of the company's profits to Black Lives Matter Greater New York and Bail Project, the latter of which is currently focused on releasing imprisoned BLM protestors. Savage X Fenty concluded the Instagram post with the hashtag #PullUp, imploring customers to contribute and commit to the noble cause.
Savage X Fenty is the most prominent example of major fashion brands supporting the black community in such turbulent times. While skepticism of giant corporations’ commitment to combating oppression is understandable, mass awareness of racial injustice and financial backing from these companies are nonetheless imperative when black people’s lives and civil rights are in jeopardy. Kering, Banana Republic, and Gucci are donating to the NAACP and Campaign Zero, and ASAI has recreated Rihanna’s tie-dye dress, the price of which will be allocated towards Black Lives Matter, Solace Women Said, and The Voice of Domestic Workers.
Smaller fashion labels meaningfully contributed to black activism as well, with Susan Alexandra donating to black LGBTQ mental health services and ModCloth donating to Black Lives Matter while encouraging customers to do the same. Fashion businesses of all sizes are doing their part to enact social change, and it is truly inspiring to witness fellow human beings make efforts to protect one another.
Photo credit:
https://www.popsugar.com/fashion/fashion-brands-donating-black-lives-matter-47524266
Report: Nia Hunt
To Brands and Influencers, Do More Activism on Your Platform.
As more speak out and try to combat today's issues, there's one thing to be noted: you can can always improve and do better on your activism.
Multiple protests throughout the United States, and now the world, have erupted due to George Floyd’s murder. With a protest in almost each state and horrendous police response being recorded, it’s hard to avoid the social issues being brought up more prominently. It’s important to be aware and actively contribute to fighting against them, but there’s a certain demographic that especially needs to make their activism known: brands and influencers. The amount of followers and power they possess could be a great tool in increasing awareness, but only if they do it proactively.
Brands of prominence have stepped up and committed to the cause of fighting racial injustice. Glossier announced they will be making a $500,000 donation to various organizations such as Black Lives Matter and the Marsha P. John Institute, and plan to give out $500,000 worth of grants to black-owned beauty brands. Jacquemus has actively been using their Instagram to create posts about the protests and Black Lives Matter and have been sharing ways in which to support black-owned businesses. Rent the Runway announced they will donate $1 million to black designers, with a $100,000 donation to the Black Vision Collective and NAACP, as well as a 15% commitment to black talent. With these well-known names making strides for activism, can other brands follow lead and improve? The answer is yes.
Chanel has posted support and a commitment to more diversity, but has not donated or provided resources. Considering that they once staged a runway show as a “protest” with models flaunting posters, why couldn’t they contribute in real life? Louis Vuitton drew criticism after not responding, but it was only after one of their designers, Virgil Abloh, was called out for donating a small portion that they finally released a video committed to making a change for Black Lives Matter. Marc Jacobs was one of the brands that had their stores vandalized and destroyed, but all they have done was explain they can replace material things, but not a black life. Although it’s great they made this comment, other brands have proven more can be done past performative activism for the sake of looking like they care.
Influencers of social media have the power to evoke change as well. Jackie Aina has been very vocal about business silence, and has called out Fashion Nova, Pretty Little Thing, and similar brands for profiting off black culture, but not doing anything to contribute to the activist cause. She has even posed a challenge to brands to list how many black employees they have, specifically in roles of leadership. If some influencers have the power and fanbase to drive change, all others should do the same.
Everyone should be a constant activist for the racial injustice and other social issues that have troubled society. But no matter how much activism you do, you can always do better. Educate yourself, read up on history, listen to people’s stories. Make your activism intersectional and never-ending.
Photo Credits: Normani, Nelly London, Marc Jacobs, Jackie Aina.
Report: Charlene Piccio
"For once, just don't do it."
For once, Nike is telling you not to do it.
Nike's iconic slogan has always been "Just Do It." It encourages athletes to go for it and to not hold back. Shia LaBeouf infamously said it best. However, they recently released a video with a major adjustment to their slogan.
The video ends with "For once, just don't do it." The video was released as a support for the Black Lives Matter movement, which speaks out against police brutality and racial profiling of black Americans. This movement has resurfaced after a Minneapolis police officer killed George Floyd, after Floyd was accused of using counterfeit bills.
Nike is one of several brands to have spoken out in support of the Black Lives Matter movement and against racism, however; this is not the first time they've taken a political stance. In 2018, they did a campaign with Colin Kaepernick, who controversially was released from the NFL after he kneeled during the National Anthem, as a way of protesting racism. Nike CEO, John Donahoe, released a statement to Yahoo Finance, saying, "Team, As we’ve watched racial tragedies expose prejudice and injustice in our cities over these past few weeks, I can’t stop thinking about the individuals impacted: Ahmaud Arbery. Christian Cooper. Breonna Taylor. George Floyd.
The horrible killings and racist actions serve as a sickening reminder of what too many people live through every day in America. It is absolutely wrong what’s happening in our communities, to our friends and family members. These tragedies are not unique to the U.S. Far from it –- we see violent incidents in countries all over the world, fueled by hatred and ignorance. Let me be as clear as I can: Nike is opposed to bigotry. We are opposed to hatred and inequality in all its forms, indirect and overt. While Nike cannot solve injustice, I believe we have a responsibility to work toward addressing it to the best of our ability."
Report: Anna Bechtel
Tyler the Creator Speaks in Support of the Recent Protests.
Tyler the Creator is one of many artists speaking in support of the recent protests.
Rapper Tyler The Creator is just one of many celebrities and public figures who have publicly voiced support or solidarity with the George Floyd protesters and the Black Lives Matter movement. He has been seen by many attending protests and gatherings in the Los Angeles area. Tyler's support is especially helpful, as his Los Angeles store, GOLF, was vandalized in a protest earlier this week. When a Twitter user tweeted about how the store was vandalized, and that it was sad that Tyler supported the protests, Tyler took to GOLF's official Instagram account to say that the location was actually "fine." "This is bigger than getting some glass fixed and buffing spray paint off," reads the comment. "Understand what really needs to be fixed out here." Tyler later posted a 1996 photo of the Black Panthers, a famous black revolutionary socialist organization, on GOLF's Instagram account, with the caption, "BLACK FURY: keep your eyes wide and educate yourself."
Many people have tried to categorize these protests as "violent" and as excuses for people to loot and vandalize stores. However, those who support it are providing clips and evidence on social media that the people attending these protest intend for it to remain peaceful, that most of the violence is incited by the law enforcement, and that many of the looting and vandalism are actually coming from outside groups, who are seemingly masquerading as protesters.
Report: Anna Bechtel
Black Lives Matter
The recent murders of numerous black men have sparked protests all around the country. Black people have had ENOUGH.
James Baldwin once said, “To be a negro in this country is really never to be looked at.” The recent murders of numerous black men have sparked protests all around the country. The leading cause is the murder of the innocent man George Floyd in which it was caught on video of a police officer kneeling on his neck for a total of 8 minutes until he died. This all took place with three other officers present. Along with George Floyd, the past few weeks have been traumatizing for the black people in America. We have lost Sean Reed, Ahmaud Arbery, and Breonna Taylor all in a span of one to two weeks. There might even be more that we know nothing about. Black people have had ENOUGH.
Through this hard time, the question is why them? Is it because they are so strong, so innovative, so smart? Is it because despite anything you throw at them, they still rise to greatness? Is it because even when all odds are systematically rigged against them, they STILL find a way to prevail? Many black people feel as though the appropriation of their culture is done every day, yet their lives are unimportant to the average white police officer. The Black Lives Matter movement is a call to action.
This has happened before and if there was no video, there would barely be a case for many of these young black men. How many black men had no video? Why does there even need to be a video for the wrongfulness of these officers to be taken care of? The past few days have been historic due to the riots in Minneapolis, Washington D.C, Atlanta, and even New York City. The Black Lives Matter movement is a great cause to bring light to situations and fight for justice. Black people must be heard.
Report: Soila M Douce
At the rise of Covid-19 many of us first questioned the timeline of fashion week and would we see the regular calendar continue - the question weighed over many of us for months! It was refreshing to see design houses and designers across the globe take advantage of the uncertainty and plow into production mode - thus my interest in Jerri Reid New York - The Black Designer based in Brooklyn New York wow’d instagram with his latest collection paying homage to the Black Is King film which debuted earlier this year in July. I was taken aback at quick of a turn round the young designer produced and released his well crafted designs reflecting some of the films most memorable moments.