7-20 is A1

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Until the creation of the Fenty brand, she was known as the unprecedented pop star, Rihanna. Robin Rihanna Fenty is one of the most successful musicians of her time, as her passion for making music, talent for performing, and ability to connect with fans have made her a nonstop sensation in the industry.

It was not until she dipped her toes in a new pond that we realized there is much more talent than meets the eye. Rihanna has recently ventured into a new industry; fashion. With the conception of her fashion brand Fenty, in addition to her cosmetic brand Fenty Beauty, Rihanna explores her appetite for makeup and luxury fashion. The collections are just as unique and tasteful as you would expect them to be coming from Rihanna, with flavor and spunk that are too irresistible to pass up.

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Thus far, Fenty has been known for its show stopping lingerie collection, titled Savage Fenty. The sexy, sophisticated yet fun pieces are high quality and compliment any body type. But, there’s a new Fenty in town, and her name is 7-20. In collaboration with Amina Muaddi, this fierce female duo captures the boldness and strength of women in modern shoe designs. The collection is especially admirable as it celebrates the creativity and genius of artistic women, and embodies the electrifying energy maintained throughout the entire Fenty brand.

With designs that include square toe soles, braided straps and mesh fabrics, the collection has the ability to fulfill the desire of every woman’s closet. One of the most admirable aspects of the 7-20 collection is the heel itself, the only piece of the different silhouettes that remains the same, designed to hold up each shoe and support the strong woman who is wearing it.

Though this is the last release of the Fenty Summer collection, it is the first ever release of shoes for the brand. The designs are breathable and allow the wearer to remain comfortable in the heat of summer, but by no means fall short of attraction or originality. It comes as no surprise that Rihanna and Amina’s creativity and brilliance have created Fenty’s newest, and perhaps most desirable, collection.

All photo's originate from the Fenty website.

Report: Alexandra Donnelly



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