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7-20 is A1

7-20 is A1

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Until the creation of the Fenty brand, she was known as the unprecedented pop star, Rihanna. Robin Rihanna Fenty is one of the most successful musicians of her time, as her passion for making music, talent for performing, and ability to connect with fans have made her a nonstop sensation in the industry.

It was not until she dipped her toes in a new pond that we realized there is much more talent than meets the eye. Rihanna has recently ventured into a new industry; fashion. With the conception of her fashion brand Fenty, in addition to her cosmetic brand Fenty Beauty, Rihanna explores her appetite for makeup and luxury fashion. The collections are just as unique and tasteful as you would expect them to be coming from Rihanna, with flavor and spunk that are too irresistible to pass up.

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Thus far, Fenty has been known for its show stopping lingerie collection, titled Savage Fenty. The sexy, sophisticated yet fun pieces are high quality and compliment any body type. But, there’s a new Fenty in town, and her name is 7-20. In collaboration with Amina Muaddi, this fierce female duo captures the boldness and strength of women in modern shoe designs. The collection is especially admirable as it celebrates the creativity and genius of artistic women, and embodies the electrifying energy maintained throughout the entire Fenty brand.

With designs that include square toe soles, braided straps and mesh fabrics, the collection has the ability to fulfill the desire of every woman’s closet. One of the most admirable aspects of the 7-20 collection is the heel itself, the only piece of the different silhouettes that remains the same, designed to hold up each shoe and support the strong woman who is wearing it.

Though this is the last release of the Fenty Summer collection, it is the first ever release of shoes for the brand. The designs are breathable and allow the wearer to remain comfortable in the heat of summer, but by no means fall short of attraction or originality. It comes as no surprise that Rihanna and Amina’s creativity and brilliance have created Fenty’s newest, and perhaps most desirable, collection.

All photo's originate from the Fenty website.

Report: Alexandra Donnelly



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Jordan Release Date Delays Due to Pandemic

Air Jordan is known for its iconic releases but after closing their physical stores Nike is delaying many of their Spring release, including the much anticipated "Air Dior" collab with Italian luxury brand Dior. Now online retailers are having to question how is this going to impact their business. How will this pandemic affect how we shop in the future?

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Since I was a little girl, I always remembered the significance of Air Jordan sneaker releases. I grew up in an era where dedicated customers would skip school/work to wait in lines for hours just for the newest release. This era was made up of raffles and hypebeasts. During this time, we also saw the growth of the online/ecomm niche that surrounded these huge releases. These drops are still highly anticipated, leaving people counting down the days until they can get the freshest pair of Jays. Unfortunately for many sneakerheads, Air Jordan has decided to delay many of their Spring releases until they can have a more impactful drop.

According to Complex, sources have speculated that these delays are due to Coronavirus- related obstacles. As a way to combat the spread of COVID-19, many Nike stores were forced to close their doors. And although Nike still has an online storefront, nothing beats coming into a physical store on the day of a big release. These delays include one of the most anticipated drops the company has ever had.

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For their Fall 2020 show in Miami, Italian luxury brand Dior and it’s Artistic Director, Kim Jones, revealed their collaboration w/ the famous Air Jordan 1’s OG.

The collab called “Air Dior” includes low-top and high-top OG 1’s, as well as RTW (ready to wear) apparel and accessories curated by both brands. The hightop sneakers were said to be one of the most expensive Air Jordan releases, retailing at staggering $2,000 dollars. This release was limited to only 8,500 pairs, each pair individually numbered.

The decrease in big releases has impacted sneaker retailers and resellers worldwide. Without big drops during Spring, retailers are having a difficult time attracting consumers to their online shops. In turn, there is bound to be a decrease in activity via online markets like StockX or FlightClub. There has also been a decrease in prices of many of these limited edition sneakers.

Experts believe that this pandemic will change the retail platform as a whole. There will be more emphasis and utilization of online platforms while people get comfortable with the idea of going outside again. This will result in people flooding to sites for their sneaker needs. It is also predicted that many people will not want to spend big bucks for big releases, leading to a decrease in sneaker prices as a whole. It all depends on the demand for the release. For now, brands like Nike are in a waiting game with the rest of the world.

Photo creds: @sneakernews and dior.com

Report: Lauren Tucker

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