If You're Not Using YouTube Yet, Why Not?
Marketers need to ensure that they use all of the tools at their disposal to gain an edge on their competitors. But unfortunately, many are stuck in a rut, walking down the same tired road instead of branching out and doing something a little different.
YouTube is a massively important platform in the modern world. It is second only to Google in terms of search volume. And importantly, people spend hours on it. They don’t just do a quick search and then click and link that interests them. For many modern audiences, YouTube is the internet.
Companies that aren’t aware of this are missing a trick. Considerable fortunes have been made by people taking advantage of the platform and using it to generate advertising dollars.
But YouTube is more than this. It is essentially a modern marketers’ dream. Content, they say, is king. But the reason for this is different from what most people expect. You’re not just providing people with information. Instead, you’re using a platform that allows you to create a genuine brand.
Think about how limited you are in traditional advertising. Ads only display a snapshot of your enterprise - and an annoying one at that. Billboards, radio, and TV all do the same. But content is different. With it, you can create the most elaborate and creative material, and it can thrill the people who watch it.
Connecting YouTube To The Real World
Building a studio, creating videos, and publishing them on YouTube is part of the process of a successful marketing campaign. But there’s a lot more you can do besides this. As Flowcode points out, companies no longer have to treat their in-person advertising separately from their digital marketing. Posters can now feature QR codes that customers scan to forward them to your videos.
When you think about the applications of this, it is astounding. You’re linking objects in the real world with your digital marketing, allowing both to feed off each other.
This concept goes deeper than most marketers imagine. Typically, digital marketing leads to sales in the real world. But activity on the ground can actually make digital marketing more effective by increasing engagement. Brands like Red Bull are masters of this. It would help if you became one too.
Making YouTube Your Centerpiece
With all the talk of SEO, PPC, and other social media sites, making YouTube the center of your marketing can be a daunting prospect. Does the platform really offer you everything that you need?
The truth is that it does, but only if you adopt the right approach. YouTube, like Google search, is crowded. And so getting best practices right is fundamental.
Remember, your goal isn’t to just get people to watch your videos. You also want them to convert. Always, therefore, include subtle calls to action. And be sure to focus on your click-through strategy. You want your videos to feature compelling images and have plenty of text that entices users to click on them. Check that you’re using the right keywords, too using tools, like VidIQ.
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