Marketing Trends You Need To Know About for 2025

As 2025 approaches, it's crucial for business owners to research upcoming marketing trends proactively. Swiftly adapting to these trends can give your business a significant advantage, allowing you to outpace your competitors.

But with 2025 creeping ever closer, what trends are predicted for marketing next year, and what do you need to be aware of?

AI

AI, a buzzword in 2024, is not a new concept but is set to play a more significant role in marketing. It will revolutionize various marketing aspects, such as customer behavior analysis, big data interpretation, and large-scale content personalization. Embracing AI is not just crucial; it's an exciting leap toward the future success of your marketing strategies, promising a world of possibilities and opportunities.

Predictions have been made to point to an indrawing use of chatbots in ecommerce and major websites for customer service. ChatGPT and Claude will become commonplace in engaging personalization within campaigns to direct marketing approaches and tailor your output.

Voice Marketing

Forecasts indicate that voice marketing will not just play a role but a pivotal role in 2025's marketing landscape. The reason is simple: more and more people are using voice search when browsing for products or information online. Whether it's through voice-activated smartphones or home devices like Alexa, the trend is clear. For businesses, this means that voice marketing should be as crucial as SEO. The key is to urgently adopt a conversational approach that mirrors how people naturally speak, a shift that Google has been signaling with its move from single keywords towards long-tail keywords and now more conversational searches in recent updates. 

For more impactful voice marketing, companies should adopt a conversational marketing approach to capture the way people naturally speak, which is very different from how they type.

In summary, marketing messages need to be easily interpreted and conveyed by voice assistants. For example, if you're using PPC as part of your campaign, your ads need to be tailored for voice assistants to deliver more personalized and user-friendly content and results for their searches. An experienced ppc agency can assist you with creating a dynamic PPC campaign that capitalizes on incoming and emerging marketing trends.

Video Marketing

Video marketing isn't new; it's been around for years. However, it's going to be an integral part of your incoming 2025 campaigns—not just any video content but short-form video content. According to Hubspot, more than 90% of consumers want to see more video-based content from brands, meaning if you're not creating video, you're being lost in a sea of meaningless content.

The reason is that more people are ingesting short-form videos online, and this is a fat and engaging way to capture people's attention. And by short, we mean sub 1 minute. Because studies have found that the average attention span for video content is around 45 seconds so you need to be snappy and right to the point for your video marketing.

With this in mind, you'll be well placed to focus on social media platforms to form part of your SEO and digital presence primarily as this is where more video content is consumed. But vidoe content is increasingly becoming visible in search engines thanks to effective SEO on such videos and the creators ability to directly answer questions people are searching for.

UGC

Back in the pre-internet days, word of mouth was a powerful tool. In the digital era, word of mouth is still a powerful tool. However, word of mouth looks a lot different from what it used to be. That's not to say customers telling people how much they love your company isn't worth the breath it uses; it still is and is very much a valuable tool. But like anything, it has evolved, and it evolved into UGC. User-generated content, or UGC, is when your customers turn your products/their purcahses into ads themselves and become unpaid ambassadors. This is not just a tool; it's a powerful force in marketing, a force that can significantly boost your brand's visibility and credibility.
They're promoting you on your behalf after spending hard-earned cash with your business. And you need to capitalize on this. You can do this by creating a collaborative environment for both your brand and customers by engaging online with them via social media, where they are more likely to share their purchases or generate content about your business on. 

You can use this content to promote your business by sharing the views of existing customers. One such sector that has become commonplace and extremely effective is the world of the "cleanfluencer." Cleaning influencers share their cleaning routines and must-have products, tagging brands, which are the brands they use on their socials, tagging the creator, and gaining exposure from both audiences.

Influencer Marketing

Moving forward to the new calendar year, influencer marketing is still going to be an extremely effective way to market to customers. However, the days of macro influencers are gone, and the rise of micro or nano influencers is here to stay.

The reason is that those with smaller, more engaged audiences are more likely to be influenced, and followers pay more attention to what an influencer is sharing because they trust them more. That's not to say macro influencers don't have much sway, but reports indicate that the smaller, more engaged audiences are where it's a more valuable investment.

What you're looking for as a band and a consumer is trust and authenticity, and people feel they now get this from smaller influencers who aren't out there promoting anything and everything for a fee but those who share products they genuinely love and brands they believe in.

There will be multiple marketing trends emerging alongside those mentioned in the post. The key to an effective marketing campaign is to ensure you have conducted thorough and exact research to uncover the data required to capitalize on trends and behaviors and tweak your marketing campaign to meet the needs of your intended audience. Once you know this information, deciding which trends apply to your audience and business will make creating a more impactful campaign easier.