Are You Losing Money By Treating Your Business' Social Media Account Like Your Personal Platform?
Does a brand even exist these days if you can’t find it on at least a couple of different social media platforms? For younger audiences, the answer is a simple no, meaning that failing to build a social media presence is a disastrous online marketing mistake that’s sure to cost you.
But, what if you have a decent social media following and you’re still struggling to secure sales? In some cases, it may simply be that you’re not reaching the right audience. In others, it may be that what you’re putting out on your social media isn’t quite right.
After all, this isn’t your personal Instagram, or Facebook, or whatever. You should maintain these accounts with a clear goal, and a decent amount of strategic planning in mind. You should also avidly avoid the following mistakes that might come from treating your business’ social media like your own personal platform.
Unstructured Posts
Social media is great for creating new friendships, and you definitely want your followers to consider you a friend. But, from the business end, it’s important to remember that we don’t often like to ask our friends for anything. As such, making friends rather than customers on your business account could see you having polite conversations that take time without any returns. Equally, you’ll break a fair few business protocols by asking that nice Instagram follower out for a cup of coffee. The solution? Remember that the relationships you’re making here should ultimately drive sales, while also remaining within a professional business-consumer boundary. If sales aren’t happening, or if you’re crossing over a few boundary lines, then you should probably reassess what you’re posting, and also how you’re communicating overall.
Social media can be a business-saving grace, but keep these mistakes in mind to remind yourself that your business account should never be your personal platform!
Does a brand even exist these days if you can’t find it on at least a couple of different social media platforms? For younger audiences, the answer is a simple no, meaning that failing to build a social media presence is a disastrous online marketing mistake that’s sure to cost you
Protecting your intellectual property (IP) is essential for maintaining the value of your ideas, creations, and inventions.
You have a fantastic concept for a small business. You've made all the plans and designed the perfect logo, but how do you know if it will be successful when you're starting from scratch?
The internet has drastically changed the way businesses operate. In the past, businesses could get by with a minimal online presence, but today, that simply isn't enough.
So, you've got a great idea for a new brand? Before you launch, there are a few things you need to put in place first.
Taking great product photos for your online store is essential to successful ecommerce. Photos are the first thing potential customers see when browsing your products.
As technology rapidly changes, businesses are quickly learning that in order to keep up, they need to change too. As a result, many companies are using new and innovative technologies to improve their productivity, efficiency and even security.
If you haven’t yet started your business’s social media page, here are some reasons why you shouldn’t delay any longer – it really is an essential step in being successful.
Women business owners face unique challenges when promoting their businesses online. Women are frequent social media users, but creating a personal brand is easier said than done for most women.
Marketing is a key feature of any successful business, so it’s absolutely vital that you can take the opportunity to improve your marketing skills whenever possible.