Buyers Will Never Believe In Your Brand If You Bore Them In These Ways
Have you ever pitched your products to clients, only to turn around and see them half asleep with disinterest? This can come as a real blow, especially if you put your whole heart into that pitch presentation. More importantly, it can quickly become a deadly issue for your business overall.
After all, even the best sales team can’t save a brand that’s branded with the term ‘boring’. It’s hardly the ideal reputation for building the excitement and buzz that your business needs to succeed. Worse, it’s a problem that can very quickly stick.
That’s why you need to take action quickly, shaking up your efforts to wake up those clients before you lose their interest altogether.
If that sounds good to you, keep on reading to find out both why you’re boring your clientele right now, and what you can do about it.
Sure Signs You’re Sending Clients to Sleep Right Now
Before we get into the nitty-gritty, let’s consider the sure signs that you’re sending clients to sleep right now. After all, not every client will turn around and tell you that your brand is boring to your face, so you may convince yourself that those drooping eyelids are all in your imagination.
Unfortunately, there’s rarely any smoke without fire – if you think your brand is boring people, it probably is. But, for the sake of clarity, let’s consider the following three signs that your current clients are on the brink of sleep-inducing boredom –
They fall asleep in your presentations (or as good as): Okay, so clients are unlikely to actually fall asleep during your pitch (or, so you would hope…), but it’s still possible they’re switching off from what you have to say in more subtle ways. A lack of engagement, or even just straying eyes and poor body language, can all be a sign that your prospective clients are switching off soon after you start talking.
They’re not asking questions: While you may breathe a sigh of relief if everyone’s hand stays down when you call for questions at the end of a product demo or pitch, this is actually a bad sign. After all, if clients were interested, they’d want to know everything there is to know about your products. If not, well…
You’re not getting sales: If all else fails, an ongoing lack of sales can also be a sign that clients are switching off from your services. After all, as well as being harmful to your company's reputation, a boring approach to branding or marketing can also simply fail to catch or retain a customer’s attention for long enough to convert.
What Are You Doing Wrong?
So, that confirms it – your brand really is one of the boring ones right now. Luckily, if you’re reading this article early enough in your business journey, there’s still plenty of time to turn things around.
Unfortunately, things have to get worse (for you) before they get better because it’s time to consider what exactly you’ve been doing wrong in the first place.
The main reasons for a boring brand reputation most commonly include –
Rubbish branding overall: Branding in itself says a lot about who your company is and what you have to offer. Get this key priority wrong, and you could quickly develop an uninspiring reputation before you or your products ever come into play. Bland brand colours, uninspiring logos, and lacklustre taglines can certainly all take their toll.
Presenting like a professor: Professors can get away with dry, stat-heavy presentations, but businesses need to do better. If your pitch deck is nothing more than an info-dumping session, you certainly can’t expect clients to remain engaged.
Failing to tailor your pitches: Blanket pitches with no niche industry info are as boring as they are irrelevant and could see clients with many other prospective products to consider very quickly turning away.
Making it all about YOU: it’s easy to focus sales pitches and presentations around YOUR products, but this way doesn’t lead to sales. After all, your clients don’t want to know how great you and your products are if those accolades ultimately hold no value for them personally.
Extraordinary Ways to Make Your Brand Great Again
If you’re currently experiencing the hard realization that your brand might be boring after all, fear not – it’s entirely possible to turn things around to make your brand great (and even exciting!) once more. Simply keep on reading to find out how!