6 Reasons To Use Social Media In Your Business

When social media was first created, it was really used just for personal fun, giving people the ability to share their thoughts, activities, and photos with their friends and family. As time went on, social media evolved into something entirely different, and now it is used regularly and successfully by businesses across the world. If you haven’t yet started your business’s social media page, here are some reasons why you shouldn’t delay any longer – it really is an essential step in being successful.

Brand Awareness 

Statistics show that almost half of the world’s population has at least one social media account, and many have more than one. Not only do they have these accounts, but they check them numerous times per day. This means that they are the ideal audience for your business because they are already looking at the space in which you will be advertising. If you showcase the right content, your posts will be shared widely, and that means even more people will become aware of your brand. This is something that, without social media, would take many years to build up. 

If you want to guarantee that more people will see your business page, you can even pay to boost posts on Facebook, Twitter, or Instagram. If you do this, make sure your business page is ready for more visitors by utilizing as many keywords as possible, having interesting images – and changing them regularly; you could use Halloween stock photos in October, for example, before switching to autumnal scenes, and then Christmas images –incorporating videos, and ensuring there is plenty of information about your business for visitors to read. 

The Human Touch 

It has always been said that people like to buy from other people, not from corporate entities. Having a business page on social media is a wonderful way to show the human side of your business. You can interact with people, reply to comments, answer questions, and even show photos of yourself and your team. Doing all of this will make your page more full and show people that you care about what you are doing and that you know your business too. 

Increased Website Traffic 

Linking your social media pages directly to your website and making sure that visitors know how to get there is something that will help your Google rankings too. The more people who visit your site (and who stay there for a longer time), the higher in the search engine rankings you will be. This is even more true if you link your social media posts to your blog. Rather than post the entire blog on social media, write a ‘teaser’ so that people get the idea of what it is about, and then post the link. This will help you stay visible and will also mean that people are not only looking at your blog but will likely check out other aspects of your website too. 

Your Reputation 

Your reputation as a business is one of the most important assets you have, and with social media you can see exactly how people are responding to you. People will discuss anything and everything on social media, and if your company name is being used, you can find out about it. That means you can thank those who are praising you and help those who are complaining. This will help give your reputation a boost.