Want to Keep Your Followers Interested? Here's How:
As everyone is spending more and more time on social media it’s important to keep your followers engaged and communicating. Here are a few tips on how to improve your social media presence by connecting with your followers.
Live Streams
Something that people have really loved through their time in quarantine is Instagram lives or live streams on other social media: Twitter, TikTok, Facebook etc. These live streams give followers the opportunity to interact virtually with celebrities and companies, making them more personable and interesting. In these lives you can talk about anything or offer up questions to your viewers, to make it as if you are having a face to face conversation. Miley Cyrus used her platform to host her own kind of talk show named Bright Minded. Each day on Instagram she would go live with a schedule of various other celebrities and interesting people to talk and provide entertainment for hours. Mike Stud and Post Malone hosted a celebrity beer pong tournament via instagram live, with thousands tuning in each day. Founder of Barstool Sports, Dave Portnoy, has capitalized on the livestream movement, hosting various lives each night just on him opening up strange packages that get sent to him. Even the most mundane things can be interesting to any given demographic- try out different ideas and gauge the reaction!
Polls and Q&A’s
Sometimes live streaming can be more challenging as it necessitates an on camera personality to keep your audience interested. Another way to utilize Instagram or Twitter to engage your audience is by asking for their input! Quick polls or more in depth questions allow your followers to have a direct view into how your account operates. You can try the questions featured in a different way by allowing a Q&A with your account, where your followers can ask you anything! This is a great way to see what questions people might have about your product or company, as well as acknowledge areas that are performing greatly and some that may be underperforming.
Contests and Giveaways
There are so many ways to get your followers involved through a giveaway or contest. Consider a design contest, this is an awesome way to get new ideas for your brand and simultaneously head hunt for potential great hires! These giveaways can also serve as a fantastic way to get involved philanthropically. Donations to a certain cause (coronavirus relief for example), can get a follower entered in a chance to win a certain product or discount code. Celebrities, influencers, and athletes have all teamed up on the All-In Challenge to entice the public with various experiences in exchange for donations to organizations that provide coronavirus relief. They have raised hundreds of thousands of dollars so far. In an effort to provide follower engagement, definitely consider any kind of interactive giveaway.
Photo Credits: Ariana Grande / All In Challenge, Miley Cyrus for @wsjmag
Report: Jordyn Kelley
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