The Hottest New Trend for Summer? Face Masks.

nancy - Woojong Kim.jpg

Since wearing a face mask has been required in more than half of the states in the U.S., more and more people have begun to build it into a fashion statement. This accidental trend was quickly picked up by fashion designers around the world who knew that this would be our new way of life.

Many designers used this trend to benefit their communities and healthcare workers through the profits they make. Brands such as Collina Strada, have made masks with tie-dye patterns. Each purchase provides 5 masks to healthcare workers in New York City. Other brands such as Reformation, have created floral masks to match sun dresses.

Powerful women, such as Cindy Crawford, took to Instagram with a post saying “Social distancing but make it fashion,” while wearing a tie-dye mask matching her outfit. Speaker of the House, Nancy Pelosi, has also been color coordinating her custom-made masks to her outfits.

Designers are not stopping there. With summer on the horizon, many bathing suit designers have even taken matching masks into their own hands, with what they deem a “trikini.” The Italian company Elexia Beachwear went viral for its matching bikini and face mask sets.

Would you match your face mask with your outfits? Its worth a try!

Report: Woo Jong Kim

Previous
Previous

Killing Eve Star, Sandra Oh Killing Fashion in her Latest Photo Shoot

Next
Next

Frieze New York's Online Debut