Fashion Meets Digital
Anifa produced a virtual catwalk, London fashion week was fully transformed to a digital platform and now black-owned resort brand elise x elisia is showcasing their new collection with 3D models. The New York-based brand is raising the bar in the fashion industry, truly proving how far technology could take us.
During the COVID 19 pandemic, many fashion companies have taken to digital platforms to highlight their new launches. Anifa had a virtual catwalk, London fashion week was completely transformed to a digital platform and now black-owned resort brand elise x elisia are introducing their new collection with 3D models.
The New York-based brand founded by Janel Livingston is centered on high-end beach and resort wear. With the adoption of 3D models and 3D backdrops based on the French Riviera, Livingston launched her Summer 2020 swimwear line. What makes this brand unique is the silhouettes of the bath suits that deviate from the standard style of bathing suits. Giving customers an edgier, more modern look. This brand is excellent for women who aspire to take their swimwear game to the next level with unique cuts and styles.
The Tidal Wave collection features a string bikini and cut off one piece. The name of the collection is a well-fitting the green-blue wave-like design on both pieces of the collection. This approach to premiering her swimsuit collection in the middle of the pandemic has raised the bar in the fashion industry, truly showing how far technology could take us. The collections are available now on the elise x elisia website.
Photo Credits: elisexelisia.com
Report: Lauren Tucker
Anifa Mvuemba Has Completely Transformed Runway Culture.
Anifa Mvuemba has completely transformed runway culture. With the use of technology and virtual models, Mvuemba brought her "Pink Lable Congo" collection to life! Highlighting the beauty, delicacy, and the history of Congolese clothing, Anifa uses her clothes to celebrate her country’s history despite how painful. With the intent to rewrite the future.
During a time when we can’t physically gather, Baltimore native Anifa Mvuemba, the founder of clothing brand Hanifa has transformed runway culture. The Congolese designer has given us a glimpse of what fashion shows could possibly be following the pandemic. Using technology and innovation Mvuemba was able to share her story and showcase her collection to the public from home.
Hanifa’s mission is to highlight the beauty, delicacy, and the history of Congolese clothing. Using her clothes to celebrate her homeland’s history regardless of how painful, with the goal to rewrite its future. Mvuemba said in an interview that she felt that releasing the collection during the pandemic would appear insensitive but she has definitely taken the internet by storm. Utilizing social media, specifically Instagram live, Anifa revealed her “Pink Lable Congo” line using virtual models. In an interview with TeenVogue, Anifa said that she had been thinking of taking her fashion shows to the internet and have been working on this project for seven months.
During the launch of the collection, Anifa explains that each look in this collection meant to represent the Democratic Republic of Congo. She also wanted to use this launch to raise awareness of the illegal mining of cobalt on the land. According to CNN, it is estimated that nearly 40,000 children are working on mines making $1 to $2 a day. To bring attention to this Anifa open the fashion show with a short documentary of stories of these mine workers. This documentary highlighted the harsh conditions underage children and women face for long hours.
To learn more about this cause here's a link to the IGTV runway show.
https://www.instagram.com/tv/CAhDULhAFvG/?utm_source=ig_web_copy_link
Report: Lauren Tucker
At the rise of Covid-19 many of us first questioned the timeline of fashion week and would we see the regular calendar continue - the question weighed over many of us for months! It was refreshing to see design houses and designers across the globe take advantage of the uncertainty and plow into production mode - thus my interest in Jerri Reid New York - The Black Designer based in Brooklyn New York wow’d instagram with his latest collection paying homage to the Black Is King film which debuted earlier this year in July. I was taken aback at quick of a turn round the young designer produced and released his well crafted designs reflecting some of the films most memorable moments.