Struggling To Create An Instagram Feed? Start Here.
The most important element in creating traffic and engagement towards your Instagram is having a cohesive and aesthetically pleasing feed. To do so, many of the colors and aspects of your images need to align to create a flow and design that shows who you are as a company. While it may seem difficult and time consuming to create a feed that works for your company – many apps on the market are making it exorbitantly easy.
1) Adobe Photoshop Lightroom
Lightroom may be the most popular app to create filters and designs. Lightroom comes with it’s own presets and filters on it, but also has an excess amount of tools for you to design your own. If you create a filter that you like you can save it and use it on all of your other photos as well – making it extremely easy for your images to look similar. Many creators and photographers also sell their own presets on Lightroom, so if you’re not great at design and color schemes there is help available! Just find an example of a feed you like and odds are there will be presets available for sale.
2) Tezza
Tezza is another app that is exploding in popularity. It has been featured in many TikToks as one of the best apps to have for filters. Similar to Lightroom you have tools to design your own color scheme, but their filters, specifically the Vintage filter, are the most popular! The vintage filter creates a brighter picture, with blue and orange undertones, that can be seen in many creators feeds at the moment.
3) VSCO
VSCO is its own form of social media. Similar to Instagram users can edit and post their photos, follow others, and “favorite” images. However unlike Instagram, users can not see how many “likes” images have received, and one can repost others images. VSCO has been a staple in photo editing, coming with many of its own filters and tools to edit them. Using VSCO you can create a cohesive feed that translates right to your Instagram account. Social media fluidity is extremely important so utilizing two forms to reach your end goal is very useful!
Many of the best social media experts utilize multiple apps and ideas to create the best possible feed. If you are looking to get started on upping your social media feed, the best suggestion is to find a filter, theme, or color you like, and apply it to all of your posts to make them visually pleasing to the user!
Photo Credits: Lightroom, Tezza, VSCO
Report: Jordyn Kelley
The cost of opening up a physical store can be great. If you’re going to do so, we highly recommend keeping these three things in mind. They’re not the most obvious costs to account for, but before your first week of business gets underway, you’ll need to see about them.