Levi's Golf Wang-Inspired Anniversary
Having been in business for an astonishing 147 years, Levi’s Jeans celebrates each anniversary with their 501 Day, in homage of their signature 501 jeans. Each May, Levi’s hosts worldwide events and campaigns commemorating their legacy as the leading brand of jeans for over a century. A noteworthy milestone of this year’s 501 Day has been the collaboration with Golf Wang, Tyler the Creator's fashion label.
Levi's and Golf Wang are two brands that complement each other well due to their respective mission statements. Levi’s 501 jeans embody self-expression and individuality, as their simplistic build makes them adaptable to customizations and redesign. Meanwhile, Golf Wang is a brand rooted in whimsicality, consisting of brightly colored hats, sports jerseys, and duffel bags emblazoned with random images such as chicken and waffles. Defying the hip hop fashion convention of glorifying luxury items, Tyler opts to imbue with his products with dark, absurdist humor.
Together, Levi’s and Golf Wang have previewed a more vibrant iteration of the classic 501 jeans, one spangled with multi-colored polka dots as Golf Wang’s heart-and-flower logo adorns the back pocket. These rainbow jeans are truly a vivid, fantastical creation, and they are available for purchase on both of Levi’s and Gold Wang’s websites on now.
Photo credits:
https://hypebeast.com/2020/5/golf-wang-levis-tyler-the-creator-501-day-polka-dot
https://www.billboard.com/articles/columns/the-hook/6099335/tyler-the-creator-golf-wang-style
Report: Nia Hunt
At the rise of Covid-19 many of us first questioned the timeline of fashion week and would we see the regular calendar continue - the question weighed over many of us for months! It was refreshing to see design houses and designers across the globe take advantage of the uncertainty and plow into production mode - thus my interest in Jerri Reid New York - The Black Designer based in Brooklyn New York wow’d instagram with his latest collection paying homage to the Black Is King film which debuted earlier this year in July. I was taken aback at quick of a turn round the young designer produced and released his well crafted designs reflecting some of the films most memorable moments.