Savage x Fenty Teams up with Megan Thee Stallion for Their 2020 Campaign
Rihanna’s lingerie line, Savage X Fenty, has announced Megan Thee Stallion as their 2020 brand partner. The collaboration deemed #SavageXTheestallion, is part of the brand’s community-led summer campaign where brand partners, ambassadors and influencers take photos from inside their homes. The brand is teaming with mixed media artist Rafatoon to put together the campaigns.
The “Savage” and “Hot Girl” singer was given this opportunity with Savage X Fenty after she helped launch TikTok’s account in April with the #SavageChallenge. From the app, she was seen modeling the brand’s lingerie while dancing along to her hit song, Savage. The challenge has become viral and has nearly 800 million views.
When interviewed about the collaboration, Rihanna said “Meg is the energy we were looking for. She is a risk-taker with an attitude, character and personality.”
In the first campaign shots, Megan is seen wearing a yellow lace bra, paired with a matching thong. Another shot shows Megan on top of a leather chair featuring the same lingerie that she wore from the original #SavageChallenge video.
The collaboration will feature fits of all available sizes, from 32A-42H and XS on www.savageX.com, Amazon.com, ASOS.com and Zalando.com and is nothing short of classy, bougie and ratchet.
Report: Woo Jong Kim
At the rise of Covid-19 many of us first questioned the timeline of fashion week and would we see the regular calendar continue - the question weighed over many of us for months! It was refreshing to see design houses and designers across the globe take advantage of the uncertainty and plow into production mode - thus my interest in Jerri Reid New York - The Black Designer based in Brooklyn New York wow’d instagram with his latest collection paying homage to the Black Is King film which debuted earlier this year in July. I was taken aback at quick of a turn round the young designer produced and released his well crafted designs reflecting some of the films most memorable moments.