3 Ways To Generate Leads Through Instagram
Instagram has quickly become one of the best marketing devices for the modern business. It is a powerful tool that can help you reach a very large number of consumers in a short space of time. When done correctly, Instagram campaigns can generate hundreds or thousands of new leads for your brand. In turn, this can help you generate more profit by converting these leads to sales.
It all sounds too good to be true, but this is genuinely an achievable prospect. All you have to do is use Instagram properly. To help you get started, here are three ways to generate leads through this social media platform:
Link in bio
This approach follows the simple idea of leaving a link in your bio. One of the drawbacks of Instagram is that you can’t post links. The only way to do this organically is to place a link in your bio, or use a ‘swipe up’ link in stories. The swipe up link works really well, but you can only utilize this when you have 10,000 followers. Instead, create a promotional post on your page, telling people to check the link in your bio. You can also do this with a story, but the aim is that you promote or advertise something and give your followers an easy way to access it. Plus, the link itself can always be clicked on by people who are visiting your profile. They might not see your post, but they see the link and get intrigued. In turn, you generate lots of leads.
Text message keywords
Another approach is to take advantage of the fact everyone is on their mobile devices. A text message keyword is a word that someone texts to your number. From here, you can send them extra messages or information on a product/service. One of the best Instagram advertising tips is to create posts that display a keyword people should text to a specific number. This helps you generate text message leads - which can be highly convertible. Obviously, you need to give people a reason to text. One tip is to offer a discount or something for free if people text the keyword to your number.
Paid ads
In general, Instagram is great for paid advertising. Now, you could use either of the above ideas and make your posts promotional. That is, you pay to promote them, meaning more people see them. Or, you could use paid ads alongside these two options. With a paid Instagram ad you can include a link to a landing page. They work like other online advertisements - people click the ad and get taken to your site. This is the best way to reach new markets and find users that don’t already follow you.
Try all three of these ideas to generate more leads for your brand on Instagram. You’ve been given an incredibly powerful platform to try and promote your business. So, make sure you get the most out of it by learning how to reel in leads.
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