Marketing For Tricky Brands: What To Be Aware Of

Marketing for any new brand can be a challenge; whether it is a new fashion label, homeware store or even a restaurant in your local area. 

But now and again marketing becomes even more challenging when you must focus your efforts on a very niche market. How do you make a niche brand marketable? 

Well, we have some tips for you today. 

Whether it’s a business technology brand, a ppi claims company or even a forex trading floor… there are some simple ways to make sure you market for these brands successfully. 

Research the competition 

When coming in as a new marketing professional for a niche brand, the best thing you can do is assess other competitors in the industry. For example if you were to start working for a forex trading training provider- you could look online and find the biggest ones in the industry and take a look at the marketing they do themselves. This could be a mixture of email marketing, social media, and content based marketing. Once you have an idea of what the big players do, you can implement a similar strategy to your own brand and hopefully make a difference. 

Negative buzzwords 

If there is one thing that can instantly derail a marketing campaign from day one is a negative buzzword. Things such as PPI, personal injury lawyer, and insurance can come under negative opinion by some and may hinder your efforts. The best way to deal with these buzzwords is to use them only when necessary and try to find a different way to say the same thing. As well as this, look at the keywords you can use which will be more successful in reaching the people you want to contact. Don’t fret: there are always methods to help you in your marketing quest. 

Tone of voice

The most important part of a branding process is finding the correct tone of voice. Where a restaurant or a fashion brand might have a light and happy tone of voice; this is not the case for all brands. If your brand is targeting B2B, you need to keep your efforts formal and sensible. It is important to come across professional and capable in these situations and if you let it slip this could damage the image of your brand. 

Target audience 

The most important element of a business is the audience, and when marketing for a niche brand; it may be more challenging to identify your target audience. When faced with a tricky brand you need to consider the product or service being offered and rationally think about who would benefit from it. It could be an age group, location, behaviour, or interest and any of these combined. Take your time and carry out some trial and error ad campaigns focused at each demographic to see which one is the right one for you. 

Marketing for a tricky brand is no mean feat but with these tips and some professional know how, you should be able to make an impression and win your audience this year.

---

Love it, Share it. Pin it!