The Alternative Experience
In a time like this it almost feels necessary to talk about the pandemic that we are currently going through all across the world. Whether you’re rich, poor, black, or white, this moment in time is something that we will remember forever. I have struggled in deciding how to approach the opening moments of this editorial without being too cliché. As I sit in quarantine, in solitude, patiently waiting for a positive shift to happen, I can’t help but to reminisce. Around this time last year when I was preparing to attend fashion week in New York, to be amongst the world’s top creators, the eagerness to be etched in a moment of cultural history was something I took pride in. At the time, this wasn’t an experience that I believed would be vital to my growth and existence in this particular space. Boy was I wrong.
Now, back to reality. This moment in time is just as important to not only my personal growth, but also to the growth of our culture as a whole. Leading up to the year 2020, the energy throughout the black community was at an all-time high. I had witnessed success from peers on a personal level and from celebrities on a global scale. From attending Culture Con, where I experienced an outpour of knowledge and felt an abundance of acceptance, to fashion week where I witnessed a young collective make their stamp in the fashion industry. Naturally, when you see people who look like you and share similar experiences as you succeed, your confidence surges. Then, all of a sudden as our community is gearing up for another year to remind the world that the culture doesn’t move without us, everything stops! At least that is what I thought was going to happen.
Many different emotions raced through my mind, as I am sure they did with you as well. Was the ability to collaborate done? Will live events and shows become obsolete? Will I have to give up what I’ve built just to overcome this? These were a few of the questions I posed to myself in hopes to innovate a way to survive as a creator, but to also sustain content to keep my end consumer happy. In this instance of uncertainty, I took time to step back and observe. Doing this reminded me that we are a group of people who persevere and make the best out of every situation we are forced into. The ability to do so is what separates our culture from the rest and allows us to continue to elevate.
It started with DJ D-Nice bringing entertainment to us live and direct to our households via Instagram. Little did he know that what he did would be the beginning of history that we’d never seen before. Since then, Sean “Diddy” Combs held a dance-a-thon that raised over $5 million for Covid-19 relief. If that wasn’t enough for innovation, Swizz Beats and Timbaland have been hosting battles between some of the top musicians in history. Their most recent battle between Baby Face and Teddy Riley literally reached Instagram Live’s capacity, with over a 500,000 viewers. This put things into perspective and made me realize that creators are going to find ways to create no matter what the circumstances are. In the same thought I began to look at this situation for what it could possibly be foreshadowing.
As we sit at home and time elapses, technology continues to evolve. Small businesses and brands are starting to go under. Does this mean that this way of life will become a norm for society? Will attending New York Fashion Week or Culture Con in the future mean opening my app and attending the events virtually? Will these experiences hold the same value or will these just be opportunities that anyone with a phone can attend? The ability we have to adapt to anything has always been great, but this alternative experience could be the downfall of the great experiences we have grown to love in creative industries.
Report: Myles Matthews
At the rise of Covid-19 many of us first questioned the timeline of fashion week and would we see the regular calendar continue - the question weighed over many of us for months! It was refreshing to see design houses and designers across the globe take advantage of the uncertainty and plow into production mode - thus my interest in Jerri Reid New York - The Black Designer based in Brooklyn New York wow’d instagram with his latest collection paying homage to the Black Is King film which debuted earlier this year in July. I was taken aback at quick of a turn round the young designer produced and released his well crafted designs reflecting some of the films most memorable moments.