Selena Gomez's Makeup Brand is Hiring A 'Director of Social Impact' for Rare Beauty

Selena Gomez's makeup brand Rare Beauty is looking to hire a director of social impact. The position is about celebrating uniqueness on the company's social media and encouraging everyone to love themselves as they are.

Gomez has been candid and open about her own mental health struggles in the past. Rare Beauty's CEO Scott Friedman said, "When we first began discussing this project, she immediately focused on the ways she could use this brand to help people who are struggling.”

Friedman said the new position will help shape conversations around many of Gomez' aspirations and passions: beauty, self-acceptance, and mental health. He said, "The director of social impact will help us go beyond words and really take action to support mental health awareness. We can only do this if a leader is solely focused on this responsibility. This position is a vital part of holding our brand accountable, both internally and externally." Gomez said, "We had always planned on having someone lead this mission, but we felt that it was imperative to hire the best person for the job now.” More people than ever are discussing how their mental health is being affected during the coronavirus pandemic.

Friedman added there's still a stigma around mental health, which the company want to help tackle. He said, "Many people are hesitant to openly talk about their struggles because it's seen as a weakness or flaw. In the beauty industry specifically, there's an expectation to look a certain way all the time and to alter your appearance in order to mirror celebrities, models, or influencers." The goal is for people to see their differences not as flaws, but rather as what makes people unique, special, and rare.

Gomez will be very involved in the hiring process. He said, "She has always placed the social purpose of this brand at the same level of priority as the products we are developing, so our new director of social impact will work closely with her to help bring these goals to life. As we gear up for our product launch later this year, I look forward to seeing the team rally around and execute on Selena's creativity and vision," he said. “It’s hard not to be inspired by her passion for helping others and we’ll continue to weave that into the DNA of Rare Beauty.”

Report: Amanda T. Lou

Selena Gomez’s Rare Beauty Foundation Will Launch With 48 Shades

Back in February 2020, Selena Gomez announced her beauty brand, Rare Beauty. In an interview for Interview Magazine, Gomez spilled the details on what fans can expect from the beauty brand.

Gomez told Amy Schumer that that in its initial launch, the beauty brand will offer 48 different shades of foundation and concealer. She promises it will be “very clean and easy”. She wanted to launch a makeup with so many shades, because she wanted people to feel safe.

She said, “I wanted to start a conversation about how can you make yourself feel great," she continued. "It’s not necessarily about needing these things to make yourself feel beautiful. People of my generation have all this pressure to look a certain way, and I wanted to make a line that took away a bit of that pressure.”

Gomez wants to make sure that their campaigns casts “real people” to promote Rare Beauty products. In a statement, the brand said, “Rare Beauty celebrates individualism and highlights what makes each of us unique. Rare Beauty aims to find beauty in what society considers 'imperfect' and build a community that shapes conversations around beauty, self-acceptance, and mental health."

Report: Amanda Lou

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