Selena Gomez’s Rare Beauty Foundation Will Launch With 48 Shades
Back in February 2020, Selena Gomez announced her beauty brand, Rare Beauty. In an interview for Interview Magazine, Gomez spilled the details on what fans can expect from the beauty brand.
Gomez told Amy Schumer that that in its initial launch, the beauty brand will offer 48 different shades of foundation and concealer. She promises it will be “very clean and easy”. She wanted to launch a makeup with so many shades, because she wanted people to feel safe.
She said, “I wanted to start a conversation about how can you make yourself feel great," she continued. "It’s not necessarily about needing these things to make yourself feel beautiful. People of my generation have all this pressure to look a certain way, and I wanted to make a line that took away a bit of that pressure.”
Gomez wants to make sure that their campaigns casts “real people” to promote Rare Beauty products. In a statement, the brand said, “Rare Beauty celebrates individualism and highlights what makes each of us unique. Rare Beauty aims to find beauty in what society considers 'imperfect' and build a community that shapes conversations around beauty, self-acceptance, and mental health."
Report: Amanda Lou
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