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Fashion Meets Digital

Anifa produced a virtual catwalk, London fashion week was fully transformed to a digital platform and now black-owned resort brand elise x elisia is showcasing their new collection with 3D models. The New York-based brand is raising the bar in the fashion industry, truly proving how far technology could take us.

During the COVID 19 pandemic, many fashion companies have taken to digital platforms to highlight their new launches. Anifa had a virtual catwalk, London fashion week was completely transformed to a digital platform and now black-owned resort brand elise x elisia are introducing their new collection with 3D models.

The New York-based brand founded by Janel Livingston is centered on high-end beach and resort wear. With the adoption of 3D models and 3D backdrops based on the French Riviera, Livingston launched her Summer 2020 swimwear line. What makes this brand unique is the silhouettes of the bath suits that deviate from the standard style of bathing suits. Giving customers an edgier, more modern look. This brand is excellent for women who aspire to take their swimwear game to the next level with unique cuts and styles.

The Tidal Wave collection features a string bikini and cut off one piece. The name of the collection is a well-fitting the green-blue wave-like design on both pieces of the collection. This approach to premiering her swimsuit collection in the middle of the pandemic has raised the bar in the fashion industry, truly showing how far technology could take us. The collections are available now on the elise x elisia website.

Photo Credits: elisexelisia.com

Report: Lauren Tucker

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The Netflix Channel For Fashion

London Fashion Week 2020 is the latest fashion event to switch completely to a digital format in accordance with coronavirus safety precautions.

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London Fashion Week 2020 is the latest fashion event to switch completely to a digital format in accordance with coronavirus safety precautions. While the entire industry is still adjusting to its full conversion to online spaces, London Fashion Week in particular has been radically transformed by this virtualization in more ways than one.

The British Fashion Council (BFC) has announced the premiere of a new digital platform that will serve as the venue for London Fashion Week 2020. In what BFC spokeswoman Clara Mercer is describing as “a Netflix channel for fashion”, industry heads and consumers alike will be treated to a myriad of fashion shows and panel discussions hosted by the participating designers. This online platform is the first to be created by the BFC, and the content will be free and available for all.

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London Fashion Week’s online shift has resulted in other smaller changes. In place of New York’s men’s week will be London’s gender-neutral show that includes smaller women’s labels. In fact, smaller, emerging labels will dominate London Fashion Week 2020, whereas the larger brands that are typically mainstays in the annual event will be absent this year. There are multiple reasons for these alterations, the main explanation being the adherence to social distancing requirements.

Photo credits:

https://hypebeast.com/2020/6/london-fashion-week-2020-virtual-schedule

https://www.voguebusiness.com/fashion/london-fashion-week-new-digital-plan-lfw

Report: Nia Hunt


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