The Netflix Channel For Fashion
London Fashion Week 2020 is the latest fashion event to switch completely to a digital format in accordance with coronavirus safety precautions. While the entire industry is still adjusting to its full conversion to online spaces, London Fashion Week in particular has been radically transformed by this virtualization in more ways than one.
The British Fashion Council (BFC) has announced the premiere of a new digital platform that will serve as the venue for London Fashion Week 2020. In what BFC spokeswoman Clara Mercer is describing as “a Netflix channel for fashion”, industry heads and consumers alike will be treated to a myriad of fashion shows and panel discussions hosted by the participating designers. This online platform is the first to be created by the BFC, and the content will be free and available for all.
London Fashion Week’s online shift has resulted in other smaller changes. In place of New York’s men’s week will be London’s gender-neutral show that includes smaller women’s labels. In fact, smaller, emerging labels will dominate London Fashion Week 2020, whereas the larger brands that are typically mainstays in the annual event will be absent this year. There are multiple reasons for these alterations, the main explanation being the adherence to social distancing requirements.
Photo credits:
https://hypebeast.com/2020/6/london-fashion-week-2020-virtual-schedule
https://www.voguebusiness.com/fashion/london-fashion-week-new-digital-plan-lfw
Report: Nia Hunt
At the rise of Covid-19 many of us first questioned the timeline of fashion week and would we see the regular calendar continue - the question weighed over many of us for months! It was refreshing to see design houses and designers across the globe take advantage of the uncertainty and plow into production mode - thus my interest in Jerri Reid New York - The Black Designer based in Brooklyn New York wow’d instagram with his latest collection paying homage to the Black Is King film which debuted earlier this year in July. I was taken aback at quick of a turn round the young designer produced and released his well crafted designs reflecting some of the films most memorable moments.