KKW Beauty Has Officially Partnered With Coty Inc.
Kim Kardashian West is back in the headlines, but this time it’s due to her mega beauty brand, KKW Beauty. West is following in her youngest sisters footsteps as she has sold 20% of her empire to beauty company, Coty Inc.
Kylie Jenner had sold 51% of her two multi-million dollar businesses, Kylie Cosmetics and Kylie Skin, to Coty back in January and it was a shock to many. But, this go around we see West trying to make her own mark in the beauty industry with the help of the big named company. Coty is home to many designer beauty brands such as Balenciaga, Gucci, & Burberry, and now KKW Beauty will be added to the collection.
Wondering why Kim Kardashian West would sell a part of her company? The entrepreneur is looking to expand her beauty brand globally, and with the help of Coty, that dream can become a reality. The new collaboration will focus on the expansion of products and entering a new beauty category. Does this mean KKW Beauty can potentially become a luxury brand?
West is responsible for promotion of products and campaigns on her social media since her following is like no other. Coty will hold the responsibility to share knowledge on its expertise of the industry, expand the brand’s product portfolio, and drive the marketing department.
With Kim Kardashian West being one of the most famous women on the planet, and Coty being a powerhouse in the beauty industry, these two can make history. Coty’s new and expensive $200 million investment into West’s beauty business, it seems as if this could be the perfect collaboration to bring KKW Beauty to new heights.
Photo Credits:
https://www.globalcosmeticsnews.com/coty-acquires-20-percent-interest-in-kkw-beauty/
https://www.businesswire.com/news/home/20200601005387/en/Coty-Announces-Strategic-Transformation-Definitive-Agreement-KKR
Report: Kaitlin Gallagher
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