How The Modeling Industry Takes on Social Distancing
People around the world experienced job losses and closed businesses during quarantine, although it’s not the most positive event, people are working hard to figure out how to get around it. Being in quarantine pushes businesses to get creative while working so they can continue to keep the business open and running. One of the most prominent examples is the modeling industry, that is now doing shoots with just the click of a button. The modeling industry has taken a turn for the best, getting very creative and switching their in person shoots to “facetime shoots”. Instead of panicking, photographers such as Tatiana Atkova and Tim Dunk decided to experiment with the idea.
If you think that facetime photo shoots are easier than in person shoots, you're wrong. Models are to get ready by themselves when they're used to having stylists and makeup artists, which could be challenging for some. Unfortunately, stylists and makeup artists can’t do much while practicing social distancing, but they can still put their input in over the phone. Another hardship that comes with these shoots is making sure the clarity and lighting is just right, if not this could result in poor quality pictures. Below, Tatiana Atkova, a photographer in New York City, displayed some portraits on her social media all taken over facetime, crazy right?
While change may be difficult, photographers seem to be having fun creating new content. Tim Dunk stated in an interview that “Props were pulled from shelves and cupboards, or cat beds and cribs. I’ve shot people living within shouting distance and stayed up way past my bedtime shooting people on the other side of the world. The shoots were fast and fun, locked into a short time frame and a similar visual language.” Now, many photographers around the world are engaging in facetime photoshoots making it a trend within the industry. The facetime trend has flourished and is now recognized by people across the world, whether it be for work or fun.
Report: Emily Andrews
At the rise of Covid-19 many of us first questioned the timeline of fashion week and would we see the regular calendar continue - the question weighed over many of us for months! It was refreshing to see design houses and designers across the globe take advantage of the uncertainty and plow into production mode - thus my interest in Jerri Reid New York - The Black Designer based in Brooklyn New York wow’d instagram with his latest collection paying homage to the Black Is King film which debuted earlier this year in July. I was taken aback at quick of a turn round the young designer produced and released his well crafted designs reflecting some of the films most memorable moments.