Coach Unveils their Newest Collection for Pride Month
June was Pride Month. During the month, many corporations have new campaigns that are traditionally in the rainbow pride flag, to support the LGBT community. The fashion brand, Coach, recently released their new Pride collection. The collection features Coach's logo, two C's facing each other, in rainbow colors. It includes bags, shirts, and hats.
Coach also launched a new campaign to show off the collection, called the "We C You" campaign. It included several celebrities and public figures in the LGBT community, including, singer Kim Petras, social media personality Rickey Thompson, and drag queen Bob The Drag Queen. The campaign features a video of these figures talking about what it means to them to be seen, and what makes them feel seen. The video was shot with Go-Pros and iPhones, and was put together by Christelle de Castro.
Coach has also announced that it will be making donations to several different charities, including the Hetrick-Martin Institute, the Albert Kennedy Trust, and GLSEN, encouraging others to do the same. While many corporations will show support for the LGBT community during Pride Month, many people believe that it is just a marketing tool, since they only do it during June, and some companies support some anti-LGBT policies and groups. However, Coach seems to be the real deal, since they are highlighting different queer experiences and are committed to donating.
Report: Anna Bechtel
At the rise of Covid-19 many of us first questioned the timeline of fashion week and would we see the regular calendar continue - the question weighed over many of us for months! It was refreshing to see design houses and designers across the globe take advantage of the uncertainty and plow into production mode - thus my interest in Jerri Reid New York - The Black Designer based in Brooklyn New York wow’d instagram with his latest collection paying homage to the Black Is King film which debuted earlier this year in July. I was taken aback at quick of a turn round the young designer produced and released his well crafted designs reflecting some of the films most memorable moments.