Will We Finally See Teams Scrap Names That Are Offensive to Native Americans?
As we begin to finally address the ugly history of the United States in a genuine way many have called for change in a variety of forms, including the renaming of certain sports franchises. The two most prominent franchises in the discussion are the NFL team in Washington, D.C. and the MLB team in Cleveland, both of which use names based on Native Americans.
Changing the names of these franchises and similar teams has been discussed for years, but momentum to actually do so has never been greater than it is right now. FedEx, who sponsor Washington’s NFL stadium, have publicly called for the team to change its name. Cleveland’s manager, Terry Francona, has voiced his support for a name change. But there are still plenty of people out there who believe changing the names these franchises have had for decades is blasphemous and breaks tradition.
The issue with that argument is that neither of these teams have much history or tradition to celebrate under the usage of its respective names. Cleveland has only two World Series titles to its name, the fewest among the eight original teams that have been in the American League since 1901. Cleveland also has the longest ongoing title drought in MLB, its last championship came in 1948. Washington has faired slightly better with three Super Bowl titles, but it has lacked recent success having won only two playoff games in the 21st century. Not to mention the frequent chants of “sell the team!” that took place at FedExField over the last year. Clearly nothing else these teams are doing is leading to success, so a complete change in names and uniforms certainly can’t hurt.
In fact, an overhaul of identity could benefit these teams. While some hardheaded fans may abandon their team after a name change, many will stick with the team and will need to replace all of the hats, jerseys and other merchandise they have purchased that feature the old name and logo. These teams could see a huge increase in merchandise sales, especially if the new name and logos are done well and are aesthetically pleasing.
Teams changing names because of public outcry is also nowhere near as unprecedented as some are making it out to be. The Tampa Bay Rays were originally the Devil Rays before religious groups expressed their discontent with having the word ‘Devil’ in its name, a fate the New Jersey Devils have somehow avoided. The Houston Astros were called the Colt .45s its first three seasons before management realized advertising a firearm in the team name may not be the best idea.
But this is all secondary to the primary reason these names should be changed, which is that they are racial slurs that are offensive to Native Americans. If a team changes its name and logo and suddenly experiences success on the field and financially that it did not experience before, then good for the team. But if teams have had to change their names in the past because of religious reasons or to not promote the sale of firearms, then teams should definitely have to change their names if they are rooted in racist rhetoric.
Photos courtesy of Ballpark Digest and Sports Teams Wiki.
Report: Michael Rosen
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