Hanifa Used 3D Models to Launch Its Latest Collection on Instagram Live
The coronavirus pandemic is changing so many industries worldwide. One such change that is already taking place is the move to make fashion shows more accessible by using 3D digital models to launch new collections online.
In an interview with Teen Vogue, Hanifa's designer, Anifa Mvuemba, revealed that she already planned to launch her new collection, Pink Label Congo, online, but wondered if it was still the right move when the coronavirus pandemic changed everything. Mvuemba explained, "The news came out about how serious things were and I started to feel a bit anxious about everything going on. I started feeling like maybe it would be insensitive to create and share a new collection online while people were facing very difficult realities."
With her designs, Mvuemba wants to celebrate the beauty of Congo, while drawing attention to the issues faced by people in the locale such as illegal mining. Using 3D models is a natural next step for Mvuemba, who told Teen Vogue, "designing content using 3D models and now an entire collection has been a complete game changer for me." Making the launch entirely digital has only been positive for the brand, as the designer revealed, "My decision to keep going could impact our customers for the better in ways I never imagined. That’s when I knew it was time."
Instagram is also the great leveler when it comes to fashion, as Mvuemba explained, "We know that some people may never experience a fashion week or Hanifa showcase, so we wanted to show up for our audience where they show up for us on a daily basis. That’s when Instagram became the obvious choice."
Report: Amanda T Lou
At the rise of Covid-19 many of us first questioned the timeline of fashion week and would we see the regular calendar continue - the question weighed over many of us for months! It was refreshing to see design houses and designers across the globe take advantage of the uncertainty and plow into production mode - thus my interest in Jerri Reid New York - The Black Designer based in Brooklyn New York wow’d instagram with his latest collection paying homage to the Black Is King film which debuted earlier this year in July. I was taken aback at quick of a turn round the young designer produced and released his well crafted designs reflecting some of the films most memorable moments.