Your Brand's Image Is Not An Island
It’s very easy to think that we’re in full and complete control over how our brand is perceived. Not so. While it’s important to make sure that you encourage the conversation and perceptions surrounding your brand to remain positive, this takes work, dedication, and moreover, proof that you’re worth looking at fondly.
Yet it’s also true to say that no business image is an island. In other words, you never have complete authored intent over its progression. There are too many variables at play. That said, we can make sure that our brand has every chance of appealing in the fondest sense.
For instance, the client or consumer-facing staff we choose to hire end up becoming essential ambassadors of our firm. It’s important to train them appropriately, to help them become knowledgeable and confident regarding our brand’s story, able to express the best of themselves for the benefit of the overall company image.
There are many other considerations worth keeping in mind here. Let’s explore a few to develop the best ideals going forward:
Supplier Vetting
It’s important to make sure that the people you work with reflect the principles and values you do. It’s not uncommon, otherwise, for the business relationship to become untenable. For instance, if a supplier is caught up in a social media scandal, or has been proven to use with underpaid and mistreated factory line workers abroad, your mere connection to them can be a problem. We must vet suppliers, including their sources, and to make sure that they reach our high standards. This is because ultimately, those standards define us, too.
Social Media Discourse
It’s good to consider the social media discourse surrounding your firm and what that means. For instance, restaurants are often concerned with how people review their restaurant through places like TripAdvisor. Services like that can help ward off or welcome further business, serving as a word-of-mouth measure that escalates beyond our control. It’s good to be carefully involved with this kind of discourse, to thank positive reviews, and to apologize to those who have had difficult experiences. Here you have another chance to showcase your values and restraint.
Every Element Of The Product/Service Journey
It’s important to make sure that the last element of the product/service usage journey is as strong as the first. Consistency is king, no matter what. For instance, an electronic device may be fantastic and offer all of the features we require of it, but if it overheats due to poor ventilation, that design oversight can override all of the excellent innovation and engineering that has gone into it. This is why it’s essential to make sure you structure your product or its base elements with trusted outfits, like Cnc Engineering Services.
A poor aftercare arrangement for contracted work might mean that even the best laid jobs leave a bitter aftertaste for our clients, which means that our brand image is affected. It’s also important to consider the knock-on considerations of work you do or products you sell. Long-term impressions are just as important as short-term satisfaction. Keep that in mind, and your image will naturally reflect your principles.
With this advice, you’ll be primed to rejuvenate your brand’s image.
