The more brand recognition you have, the high or sales will be and the more brand awareness you will have. You will notice you retain more loyal customers and more regular sales, which can help your business achieve greater success.

In a world where social media has made everyone a potential influencer, it's more important than ever to build your personal brand. Whether you're looking to start a new car

You have a fantastic concept for a small business. You've made all the plans and designed the perfect logo, but how do you know if it will be successful when you're starting from scratch?

So, you've got a great idea for a new brand? Before you launch, there are a few things you need to put in place first.

Sprouting up everywhere, small businesses are the new powerhouses of the business world. And while it may be tempting to think that a smaller company doesn’t need to focus on branding, that couldn’t be further from the truth.

It’s very easy to think that we’re in full and complete control over how our brand is perceived. Not so. While it’s important to make sure that you encourage the conversation and perceptions surrounding your brand to remain positive, this takes work, dedication, and moreover, proof that you’re worth looking at fondly.

If you want to renew your relevance, a rebrand could be the best answer, but you’ll need to know how to do this successfully if you want to see results.

There are plenty of reasons why people decide to start a business. For many, it’s the excitement and possibility that accompanies the running of your own company.

Did you know that over 70% of consumers now look to buy from brands that share their values? Brand image has never been more important.

The process of building a good public reputation is an art. Indeed, it must be for all the right reasons. It takes a great deal of creativity, knowledge about personal branding, and sustained self-confidence to get it right.

Establishing a brand for your business gives it a unique identity. It helps to make your products and services recognizable and leads to people being more aware of what you do.

If you want to make your brand stand out from the crowd, you have come to the right place. Here you can find out everything you need to know about branding so that you can make the best decisions possible.