PR Tips For Medical Facilities
One of the most prominent images of PR is the glitz, glamour, celebrities, and significant global companies. Image fixers, positive publicity pouring in, and so much more.
And while that isn’t wrong, it’s not always right either. PR is anything it needs to be based on the business of the industry that it is in.
Public relations is designed to ensure a positive relationship between a company and the public.
It’s not just movie stars, fashion brands, and other luxury industries that need PR. The healthcare sector also needs PR too.
If you’re starting out in PR, or you are trying to find your niche, then here are a few tips to think about when it comes to medical PR.
Terms
There are some terms that you simply cannot afford to confuse or spin, and medical terms come under that category.
Your job as a PR is to know when you need to keep the medical terms in your content and when to leave it out. The healthcare industry needs to feel accessible to the public while still supporting the overall goals of the company.
Understand the value of the terms, when to use them and when to leave them out.
Simple
Complex words can be a barrier for many readers - if they don’t need to be there, take them out. The more simple the language, the more accessible it is to a more significant number of people.
Incredible healthcare communication comes from the ability to take medical language and jargon and make it easy.
Aside from anything written, you can also make sure there are clear images, graphs, and diagrams. Visual stuff often has a more significant impact than words.
Highlight the benefits, so for example, if your medical practice has modern treatment options, top-class facilities, and specialized storage like a vaccine fridge, or pain-free procedures, then highlight them - what sets you apart?
Experts say…
Backing each claim up with the images and facts is essential, but you can further aid your cause by using experts. When you send out your press releases and other materials, the media will want to use quotes from experts.
Quotes from experts make it easier for the public and the media to see the truth in your claims or the benefit to the medicine or medical practice you are doing the public relations for.
Patients say…
When it comes to driving your point home, it is the patients that can do much of the hard work for you. Interview some of the patients for the clinic or that have used the medication and use the positive quotes.
Having a patient speak about the treatment is more powerful and will give the readers more information about the benefits and the impact.
It is the same as having online reviews and testimonials on your website - this content is more persuasive than any other type and should be part of your action plan.
Pr for the healthcare sector can be complicated, but it can also be one of the most fulfilling options when it comes to public relations.
Always keep in mind The Importance Of Advertising In Business and the impact it can have on a business.
