3 Ways To Improve Your Business’ Website
When it comes to our online presence, we are always looking for ways to improve it. This is especially important when your online presence can drastically impact how successful your business is. However, if you struggle with technology and computers, building up a great website or online presence can be tricky, but there are ways to help yourself that do not require you to take a website design course. So, how can you improve your business’ website? And how much effort will it require?
Make sure your website reflects your business
Nothing is more confusing for customers than trying to figure out what it is that you are trying to sell them. Make it clear on the homepage what you are offering and keep it simple. For example, if you own a clothes shop, do not fill your homepage with memes about the tourism industry. It should go without saying that you will easily lose potential clients this way, and you will miss out on a great opportunity to show off your business and what it can do for other people. Make sure that you include images of your products or similar ones so that potential customers can also see what they are paying for. This will also make it clear to them just what exactly you are offering them and prevent any further confusion. An excellent example to follow would be powRparts. Their website clearly shows what products they offer and the services they provide.
Link your website to your Facebook
Most businesses nowadays have a Facebook account as well as a website. By linking the two together, customers can choose which option they would prefer to contact you on and can receive updates about your business in the way that they prefer best. By linking your website with your Facebook, you are also ensuring that you have more than one way of contacting customers and taking orders. This means that if there is ever an issue with your website, you will still be able to take orders over the internet through the alternative platform.
Add your own personality to your website
This one is only really relevant if you own a business in which adding your personality to the website will be beneficial. For example, if you run a boutique. If you run a car garage, then this will not really apply to you. But for some businesses, especially local small ones, people want to get to know a bit about the owner and the employees. By personalizing your website a bit, you will be giving the viewer a much nicer browsing experience and giving them the chance to learn a bit more about the business. It is essential to keep in mind that this does not mean that you fill your website with information about yourself; that would be unwise. Instead, you could design your website the way you like and maybe include a little ‘about us’ page where customers who want to know why you created your business can find that information.
