4 Traditional Marketing Methods Could Help Boost your Digitial Marketing
Traditional marketing is often seen as a relic of the past, especially when the world seems to run on digital marketing, but look around you. You'll see that traditional marketing is very much a popular marketing method, even in the digital age. While digital marketing casts a broader net, traditional marketing acts as a reminder for the everyday consumer, reminding them of your business or product when they aren't looking at their phones or their computer screens.
There are even some business owners that seem to prefer the use of traditional marketing over digital marketing, especially businesses that rely more on local customers.
As Dave Lavinsky, a contributor to Forbes states, "although many of the traditional marketing opportunities have either completely disappeared or changed dramatically, there are still opportunities available for those business owners who do not want to venture into an entirely new and unfamiliar world of Internet marketing."
It seems to be an either-or situation since many businesses don't have a marketing budget. But what if you could use these different methods to boost your customer reach? Here are 4 traditional marketing methods that could help your business when paired with digital marketing.
Billboards & Signage
Signs and Billboards are a great way to get eyes on your business. Billboards and signs outside of businesses, along highways, and anywhere with high foot traffic are always the best place for small businesses to place their advertising. This traditional marketing method is still effective since it's a great way to introduce your business to potential customers on a local level. While the method has remained the same, the technology surrounding billboards and signs has changed. Some businesses use digital signs or a fabric graphic installation system, presenting their advertising in the best way possible.
Direct Mail
Direct mail is another handy method that businesses could use to boost their marketing. This method could even result in action on the part of the consumer, especially for local businesses and franchises where direct mail marketing reaches the immediate audience. An example of this could be coupons and discounts sent directly to customers to use online or in-store in exchange for goods and services.
Radio and Television
You may think that this is the least effective method since most people believe that radio and television are things of the past. However, there is still a lot of advertising aimed towards radio and television. This is because targeted marketing can be done through television and radio, filling the gaps that digital marketing mIsses. Remember, there are still whole generations that are either not well versed in modern technology or do not rely on it outside of work.
Word of Mouth
How often have you heard of a video going viral? How many times have you heard that from another person? Word-of-mouth is a powerful marketing tool, even in the digital age. Recommendations and reviews are fine examples of word-of-mouth marketing done digitally, but it could be used for a business offline too.
While digital marketing methods seem to hold a spot ahead of traditional methods, it's important to see how these methods can help to improve current marketing trends and help grow your business.
