When you’re running a business, it’s not just about hitting goals and sales margins a lot of the time. For many, it’s about following a passion and building a brand that you’re proud of.

Competition is critical within the world of business, but trying to outshine rivals can be challenging. Customers today have a huge range of options and choices and it can be tough to persuade them to choose your brand over others.

Like most business owners, you're always searching for ways to enhance your brand and attract more customers. You may have already invested in SEO with great results - but what else can be done?

In a world where social media has made everyone a potential influencer, it's more important than ever to build your personal brand. Whether you're looking to start a new car

Content marketing has been a buzzword for quite some time. Nearly 90 percent of startups use content marketing to advertise their products and services online, so it's no secret that the competitive pressure out here is pretty tough.

As technology rapidly changes, businesses are quickly learning that in order to keep up, they need to change too. As a result, many companies are using new and innovative technologies to improve their productivity, efficiency and even security.

With a little creativity and some inexpensive gear; you can easily turn your office into a recording studio!

Traditional marketing is often seen as a relic of the past, especially when the world seems to run on digital marketing, but look around you. You'll see that traditional marketing is very much a popular marketing method, even in the digital age.

Starting out a business can feel very DIY. As you’re doing a lot of the work yourself, it can be difficult for things to feel slick and professional - especially when you’re working every hour under the sun to make your business a success.

When building a brand or marketing yourself to employers, it's important to know how to stand out. Your brand is really just the most interesting, unique parts of yourself, packaged up in a clever way and made visible to the outside world. Read more on how to build your most authentic brand.

How can influencers and brands take advantage of this platform?

Times are tough but you are tougher! Here are 3 easy ways to keep your brand relevant and growing while combatting the coronavirus.

Smaller beauty brands have seen a huge boom in demand for their products. The reason? Viral videos on TikTok. The faces in these videos are not from the influencers who appear all over social media already - they're from people like yourself.

When you're crafting the perfect email, sometimes the subject line is the hardest part to complete.

Everyone says that the money is in the list. What list are they talking about? Your email list of course.