How to Write Facebook Ads Like a Pro
Placing posts that advertise your business, services, or products on a social media platform couldn’t be easier. Yet you can place 100 pieces and get minimal engagement. This is likely because you aren’t doing it right. Yet with some straightforward yet sage advice, you will write Facebook Ads like a pro that attract a relevant audience more likely to engage.
Use the Analytics Tools Provided
You have probably heard of Google Analytics, a tool for viewing data relating to your website. Such information includes traffic type, user access time, active countries, and high-value queries. Social media platforms like Facebook provide data tools also. You can use this data to make informed business decisions when placing ads, therefore potentially increasing leads, sales, and retention.
Suppose you specialize as a medical malpractice attorney for the elderly. In that case, your ad would need to appeal to those with elderly relatives or the elderly themselves. Analytics can help you make an actionable decision in regards to your ads. Demographics information is available from which you can decide upon specific audience targeting. Facebook Ads Manager allows you to utilize demographic data during creation. Such data includes age, gender, interests, and location.
Keep it Short and Sweet
With a service or product in mind and derived data via analytics tools, you can begin the process of deciding upon content for your Facebook ads. First, however, you should keep a few general rules of thumb in mind, such as using simplistic language, emotions, and what you offer.
Attention-grabbing titles: Trigger emotions hooks with a simple headline of no more than 25 characters. For example, “Kids Got Nothing to Wear for School?”
Descriptive links: Offer your solution in a description link of no more than 30 characters. For example, “Hurry down to our store today.”
Informative copy: Use your ad copy as the primary sales-drive aspect of your ad with no more than 125 characters. Develop a scenario that compounds the message of the title and link. For example, “Cold weather, torn garments, and bullying. Buying new clothes is a big cost when money is tight - unless you come to our back-to-school sale with 50% off.”
Users will generally scan these information items, so they need to be highly accurate and attention-grabbing. According to the Hegelian dialectic, each aspect should describe a problem, gauge possible reaction, and offer the solution.
Visual Aids
Facebook is an image-intensive platform, much like all others. As such, many people may not read your well-written ads and gauge their interaction based on imagery associated with it. Because of this, never place an ad without an image and always ensure that the imagery you use matches the content of your Facebook Ads, as ads with photos receive an average of 37% more engagement than text-only ads.
For example, using the above ad as an example, you could use images of a child with too small clothing or a child looking into an empty wardrobe. Engaging images are best used, such as humor in this case. But fearful and angry images also work well. Emotional posts are shown to hold a higher engagement rate. Therefore it is also advised that you use high fidelity imagery from a quality source such as Pixabay, Pexels, or Shutterstock.
